PPC Rockstars

David Szetela talks about the Microsoft Audience Network with Frances Donegan-Ryan - Bing Ads Global Communications Manager and Learning Strategist - Client Experience Design Delivery - Bing Ads at Microsoft.
The Microsoft Audience Network combines powerful artificial intelligence and the Microsoft Graph digital marketing platforms to find your target audience.
Built on the Bing Ads platform, the goal of the Microsoft Audience Network is to make it easier for advertisers to profile the interests of their customers, Microsoft says. As part of that effort, the platform combines the AI with information from LinkedIn, Bing, and other Microsoft services, to improve targeting.

David Szetela talks with Akvile DeFazio about getting your feet wet with Facebook, Instagram, and Pinterest direct response advertising. 
Learn what considerations should be made before diving in (e.g. Facebook can create a catalog from a Google Merchant Center feed)? What kind of results can they expect(in standard KPIs) compared to search engine results?Any tips or hidden landmines and more.

David Szetela talks with Akvile DeFazio about getting your feet wet with Facebook, Instagram, and Pinterest direct response advertising. 
Learn what considerations should be made before diving in (e.g. Facebook can create a catalog from a Google Merchant Center feed)? What kind of results can they expect(in standard KPIs) compared to search engine results?Any tips or hidden landmines and more.

Jon MacDonald is founder and President of The Good (https://thegood.com), a conversion rate optimization firm that helps brands convert more of their existing website traffic into buyers. The Good has unlocked results for some of the largest online brands including Adobe, Nike, Xerox, The Economist,  and more. Jon regularly contributes content on conversion optimization to publications like Entrepreneur and Inc. He knows how to get visitors to take action. As President, Jon has helped lead The Good to become one of Oregon's top 20 fastest growing private companies. The team at The Good have made a practice of advising brands on how to see e-commerce sales double or more. In recent years, brands that have worked with The Good have seen an average revenue increase in revenue of over 100%.

Jon MacDonald is founder and President of The Good (https://thegood.com), a conversion rate optimization firm that helps brands convert more of their existing website traffic into buyers. The Good has unlocked results for some of the largest online brands including Adobe, Nike, Xerox, The Economist,  and more. Jon regularly contributes content on conversion optimization to publications like Entrepreneur and Inc. He knows how to get visitors to take action. As President, Jon has helped lead The Good to become one of Oregon's top 20 fastest growing private companies. The team at The Good have made a practice of advising brands on how to see e-commerce sales double or more. In recent years, brands that have worked with The Good have seen an average revenue increase in revenue of over 100%.

A recent Forbes article claims, " You see it everywhere, people staring at their smartphones without seemingly ever looking up. They’re glued to their screens, multitasking, while walking, driving, waiting in line, watching TV, studying, sitting on a train/plane, etc. While some of us may not agree with the amount of screen-time people endure, it is their time and it is creating a new genre of connected consumerism. This always-on, mobile customer isn’t just connected, they’re empowered. And, these empowered consumers are completely shattering the construct of the traditional funnel as we know it.

A recent Forbes article claims, " You see it everywhere, people staring at their smartphones without seemingly ever looking up. They’re glued to their screens, multitasking, while walking, driving, waiting in line, watching TV, studying, sitting on a train/plane, etc. While some of us may not agree with the amount of screen-time people endure, it is their time and it is creating a new genre of connected consumerism. This always-on, mobile customer isn’t just connected, they’re empowered. And, these empowered consumers are completely shattering the construct of the traditional funnel as we know it.

LinkedIn Profile Targeting now available on Bing Search Ads as David Szetela speaks with LinkedIn Ads Expert, Agency Founder, and Speaker AJ Wilcox. 
Bing last month announced the integration of LinkedIn and Microsoft Advertising. Bing is now offering profile targeting that leverages LinkedIn data for search campaigns on the Bing Ads platform.
LinkedIn profile targeting is in beta for specific clients. Advertisers that want to test should reach out Bing Ads account manager that can help to join the beta.

LinkedIn Profile Targeting now available on Bing Search Ads as David Szetela speaks with LinkedIn Ads Expert, Agency Founder, and Speaker AJ Wilcox. 
Bing last month announced the integration of LinkedIn and Microsoft Advertising. Bing is now offering profile targeting that leverages LinkedIn data for search campaigns on the Bing Ads platform.
LinkedIn profile targeting is in beta for specific clients. Advertisers that want to test should reach out Bing Ads account manager that can help to join the beta.

David Szetela welcomes back Kirk Williams Owner of ZATO, a Paid Search Paid Social Marketing agency and in digital marketing since 2009.  
They discuss how understanding client needs lead to better analysis and better results and how when a client is unengaged, rather than just coasting or trying to change things, seek to understand why.