PPC Rockstars

David Szetela welcomes back Kirk Williams Owner of ZATO, a Paid Search Paid Social Marketing agency and in digital marketing since 2009.  
They discuss how understanding client needs lead to better analysis and better results and how when a client is unengaged, rather than just coasting or trying to change things, seek to understand why.

Navah Hopkins is part of the Thought Leadership and Customer Success teams at WordStream. She’s worked in digital marketing since 2008, and in paid search since 2012, committed to helping advertisers across all industries WordStream serves achieve profit and understand the process. When she’s not helping customers or speaking at international conferences, Navah enjoys gaming with her husband and cuddling with her two cats and rescue dog.  WordStream helps thousands of SMB’s and the agencies who serve them win at AdWords, Bing, Display, and Facebook worldwide. We offer solutions that range from DIY to fully managed offerings, and are committed to helping our customers win in their marketplace.

Navah Hopkins is part of the Thought Leadership and Customer Success teams at WordStream. She’s worked in digital marketing since 2008, and in paid search since 2012, committed to helping advertisers across all industries WordStream serves achieve profit and understand the process. When she’s not helping customers or speaking at international conferences, Navah enjoys gaming with her husband and cuddling with her two cats and rescue dog.  WordStream helps thousands of SMB’s and the agencies who serve them win at AdWords, Bing, Display, and Facebook worldwide. We offer solutions that range from DIY to fully managed offerings, and are committed to helping our customers win in their marketplace.

David Szetela welcomes back Brad Geddes, the author of "Advanced Google AdWords", and founder of Certified Knowledge, an online source where the Paid Search community comes together for PPC training, tools, and advice. 
They discuss the impact of machine learning on internet marketing strategies and the job market, Man vs. machine as it relates to the PPC optimization process, what a machine can and cannot do, and future job roles and how you can structure your career in this domain

David Szetela welcomes back Brad Geddes, the author of "Advanced Google AdWords", and founder of Certified Knowledge, an online source where the Paid Search community comes together for PPC training, tools, and advice. 
They discuss the impact of machine learning on internet marketing strategies and the job market, Man vs. machine as it relates to the PPC optimization process, what a machine can and cannot do, and future job roles and how you can structure your career in this domain

Today on PPC Rockstars our host is joined by Natalie Baredda the director of paid speech at Point It Digital Marketing. Stop Dismissing Google Display Network and Engage with Traffic That Converts. Natalie focuses on strategic growth planning and testing. She explains how search marketers can find great results by building audiences off of your targeted names and doing some competitor conquesting.

Today on PPC Rockstars our host is joined by Natalie Baredda the director of paid speech at Point It Digital Marketing. Stop Dismissing Google Display Network and Engage with Traffic That Converts. Natalie focuses on strategic growth planning and testing. She explains how search marketers can find great results by building audiences off of your targeted names and doing some competitor conquesting.

Google Marketing Live 2018 Recap with Optmyzr Co-Founder Frederick Vallaeys as he tells us how he took part in a live-on-the-scene panel discussion with other industry experts to discuss trends that are shaping search – both from within Google as well as the broader search universe.

Google Marketing Live 2018 Recap with Optmyzr Co-Founder Frederick Vallaeys as he tells us how he took part in a live-on-the-scene panel discussion with other industry experts to discuss trends that are shaping search – both from within Google as well as the broader search universe.

Official AdWords Seminar Leader, Author of Advanced Google AdWords, and Co-Founder of Adalysis, Brad Geddes talks about the Advance of Machine Learning and Artificial Intelligence including the fears that some PPCs that their work might become obsolete.