PPC Rockstars

Amazon PPC Advertising, Voice Search, Mobile and Buying Trends in 2018  as David Szetela moderates part 2 of a roundtable panel of PPC professionals that include:Lisa Raehsler from Big Click CoSenior Manager of Global Engagement at Microsoft Purna Virji Senior Director, e-Commerce Growth Services at CommerceHub Elizabeth Marsten.

PPC Roundtable on Opportunities for Client Success, 2017 Holiday Forecast and New PPC Technologies for 2018 as David Szetela moderates a panel of PPC professionals that include:
Lisa Raehsler from Big Click CoSenior Manager of Global Engagement at Microsoft Purna Virji Senior Director, e-Commerce Growth Services at CommerceHub Elizabeth Marsten.

PPC Roundtable on Opportunities for Client Success, 2017 Holiday Forecast and New PPC Technologies for 2018 as David Szetela moderates a panel of PPC professionals that include:
Lisa Raehsler from Big Click CoSenior Manager of Global Engagement at Microsoft Purna Virji Senior Director, e-Commerce Growth Services at CommerceHub Elizabeth Marsten.

Today on PPC Rockstars AJ Wilcox joins David. AJ is the LinkedIn Ads Evangelist for B2 Linked discusses LinkedIn targeting methods and campaign strategies that will help you reach your audience efficiently. LinkedIn Targeting Methods and Campaign Strategies. AJ runs and consults for the world's top LinkedIn advertising accounts. He fell in love with LinkedIn advertising back in 2011, and left his job to found B2Linked.com in 2014. He loves to help B2B companies make the most of the LinkedIn for recruiting and lead generation.

Today on PPC Rockstars AJ Wilcox joins David. AJ is the LinkedIn Ads Evangelist for B2 Linked discusses LinkedIn targeting methods and campaign strategies that will help you reach your audience efficiently. LinkedIn Targeting Methods and Campaign Strategies. AJ runs and consults for the world's top LinkedIn advertising accounts. He fell in love with LinkedIn advertising back in 2011, and left his job to found B2Linked.com in 2014. He loves to help B2B companies make the most of the LinkedIn for recruiting and lead generation.

Long-time recurring guest Melissa Mackey from gyro and BeyondThePaid.com discusses how she doesn't believe Google caters to b2b advertisers, but goes out of their way to accomodate b2c. 
After Google’s annual big Adwords announcement conference call, Melissa said she " held low expectations for any great news for B2B advertisers. And as usual, I was right – Google still hates B2B advertisers."
Melissa has been doing PPC since the dawn of Adwords in 2002.  She's currently Search Supervisor at gyro, the largest independent B2B agency in the world.

Long-time recurring guest Melissa Mackey from gyro and BeyondThePaid.com discusses how she doesn't believe Google caters to b2b advertisers, but goes out of their way to accomodate b2c. 
After Google’s annual big Adwords announcement conference call, Melissa said she " held low expectations for any great news for B2B advertisers. And as usual, I was right – Google still hates B2B advertisers."
Melissa has been doing PPC since the dawn of Adwords in 2002.  She's currently Search Supervisor at gyro, the largest independent B2B agency in the world.

Demographic Targeting and Customized Ads as David Szetela welcomes back AdAlysis Co-Founder Brad Geddes.  We learn about how it can apply to Facebook advertising, getting granular with messaging and graphics on ads in general, plus segmentation concerns.

Demographic Targeting and Customized Ads as David Szetela welcomes back AdAlysis Co-Founder Brad Geddes.  We learn about how it can apply to Facebook advertising, getting granular with messaging and graphics on ads in general, plus segmentation concerns.

David Szetela talks to Dan Golden, President and Chief Search Artist at BeFoundOnline about how has audience targeting changed search marketing?  What are some of the cool new audience features that Google has launched?Plus, an overview of how marketers can and should be thinking about their audiences, audience overlays, advanced audience targeting tactics and more.