PPC Weekly Review

PPC news for March 4, 2022

https://www.jonloomer.com/final-results-can-i-reach-all-of-my-facebook-followers-with-an-ad/

https://searchengineland.com/how-to-be-a-competitive-paid-search-marketer-in-2022-381458

https://www.adleaks.com/ecommerce-lifecycle-marketing-automation/

PPC news for February 18, 2022

https://www.adleaks.com/future-proof-ecommerce/

https://www.ppchero.com/google-performance-max/

https://searchengineland.com/standard-shopping-campaigns-to-remain-available-380528

https://www.ppchero.com/google-tag-manager-performance-tracking/

https://www.vitousladislav.cz/blog/ppc-campaign-anomalies-monitoring-script-for-google-ads/

PPC news for February 04, 2022

https://searchengineland.com/smart-shopping-and-local-campaigns-to-be-transitioned-to-performance-max-by-end-of-sept-2022-379294

https://www.wordstream.com/blog/ws/2022/01/27/google-topics-api

https://searchengineland.com/how-to-win-with-ppc-in-a-dataless-world-379306

https://www.ppchero.com/bmm-keyword-tips-for-2022/

PPC news for January 21, 2022

https://anchor.fm/vitous-ladislav/episodes/049-8-Best-Practices-You-Better-Avoid-and-More-Search-Terms-in-ST-Report-September-21--2021-e17ldcp

https://www.jonloomer.com/facebook-auction-overlap/

https://www.ppchero.com/paid-search/

PPC news for December 10, 2021

https://www.facebook.com/business/news/insights/interest-vs-demographic-targeting-three-surprising-factors-for-consumer-packaged-goods-brands-to-create-breakthrough-digital-ad-campaigns

https://www.creatopy.com/blog/tiktok-ads-instagram-reels-ads/

https://www.jonloomer.com/facebook-ads-it-depends/

PPC news for November 26, 2021

https://www.optmyzr.com/blog/google-smart-shopping/

https://searchengineland.com/advertisers-can-adapt-to-supply-chain-issues-without-pausing-campaigns-376259

https://www.ppchero.com/top-coding-skills-for-ppc-specialist/

PPC news for November 12, 2021

https://searchengineland.com/google-ads-new-conversion-goals-group-conversion-actions-for-account-and-campaign-level-bidding-optimization-375666

https://www.searchenginejournal.com/adzooma-ppc-strategies-replace/426109/

https://www.searchenginejournal.com/google-ads-pacing-dashboard/424115/

PPC news for October 29, 2021

https://grouptwentyseven.com/are-you-wasting-your-google-ads-budget-11-lessons-learned-in-audits/

https://www.jonloomer.com/facebook-ads-optimization-problems/

https://www.jonloomer.com/url-parameters-facebook-ads/

https://www.wordstream.com/blog/ws/2021/10/14/view-through-conversions

PPC news for October 15, 2021

https://searchengineland.com/google-ads-announces-machine-learning-based-data-driven-attribution-models-in-new-privacy-landscape-374727

https://www.wordstream.com/blog/ws/2021/09/30/data-driven-attribution-default-update

https://www.searchenginejournal.com/google-updates-keyword-matching-processes-for-phrase-broad-match/420849/

https://neptunemoon.net/2021/09/google-ads-updates-keyword-matching-again/

https://www.wordstream.com/blog/ws/2021/10/06/facebook-conversions-api

https://seths.blog/2021/10/a-future-of-retail/

PPC news for September 21, 2021

https://searchengineland.com/google-search-terms-report-adds-historical-query-data-for-impressions-without-clicks-374323

https://www.searchenginejournal.com/google-to-begin-sharing-more-search-term-data-with-advertisers/419065/

https://www.searchenginejournal.com/when-ppc-best-practice-is-not/419034/