PPC Weekly Review

PPC Weekly Review

By Vitous LadislavBusinessMarketing
Download on the App Store

PPC Weekly Review episodes

  • 038: Let's not pretend 1st party data can replace 3rd party cookies (April 16, 2021)

    PPC news for April 16, 2021

    https://www.searchenginejournal.com/duckduckgo-announces-plans-to-block-googles-floc/401993/

    https://www.searchenginejournal.com/google-ads-conversion-updates-global-site-tag-to-set-first-party-cookie-gmp-to-model-conversions-in-europe/402618/

    https://www.wordstream.com/blog/ws/2021/04/12/first-party-data

    https://www.searchenginejournal.com/breaking-google-announces-new-dynamic-exclusion-list/402600/

    https://www.searchenginejournal.com/google-ads-account-takeover-cleanup/401194/

    https://searchengineland.com/google-ads-rolling-out-auto-applied-recommendations-347739

    https://partnerdash.google.com/apps/auto-applied-recommendations/home

    11 min
  • 037: AI tools for digital marketing, tips on Linkedin and Instagram ads and more (April 9, 2021)

    PPC news for April 9, 2021

    https://www.adleaks.com/ai-and-digital-marketing/

    https://www.socialmediaexaminer.com/how-to-optimize-instagram-ads-creative/

    https://business.linkedin.com/marketing-solutions/blog/linkedin-b2b-marketing/2021/ad-targeting-on-linkedin-made-easy-with-5-helpful-tips

    https://zatomarketing.com/blog/video-lets-talk-the-keyword-and-its-future-marketing-millimoment/

    https://searchengineland.com/the-concerning-future-of-the-resilient-keyword-347531

    15 min
  • 036: Advertising without cookies and FLoC? Apocalyptic vision is more probable than you though (April 2, 2021)

    PPC news for April 2, 2021

    https://www.socialmediaexaminer.com/how-marketers-can-respond-to-apple-ios-14-privacy-update/

    https://www.ppchero.com/the-complete-checklist-for-managing-campaigns-on-facebook-that-will-solve-more-than-90-of-your-problems/

    https://www.wordstream.com/blog/ws/2021/03/29/succeed-with-google-ads-broad-match

    https://www.facebook.com/business/help/966883707418907

    https://www.searchenginejournal.com/facebook-analytics-is-shuttering-on-june-30/401143/

    11 min
  • 035: FLoC is not GDPR compliant, customer reviews in PPC and much more (March 27, 2021)

    PPC news for March 27, 2021

    https://searchengineland.com/floc-is-coming-heres-what-we-know-so-far-346857

    https://www.searchenginewatch.com/2021/03/16/the-five-latest-google-ads-features-and-how-to-make-the-most-of-them/

    https://www.ppchero.com/analytics-what-sources-are-stealing-your-paid-revenue-attributio/

    https://adalysis.com/blog/two-new-tools-to-help-you-navigate-the-modified-broad-to-phrase-match-changes-in-google-ads/

    6 min
  • 034: The end of the cookies, FLoC, LTV targeting and much more (March 19, 2021)

    PPC news for March 19, 2021

    https://searchengineland.com/floc-is-coming-heres-what-we-know-so-far-346857

    https://www.searchenginewatch.com/2021/03/16/the-five-latest-google-ads-features-and-how-to-make-the-most-of-them/

    https://www.ppchero.com/analytics-what-sources-are-stealing-your-paid-revenue-attributio/

    https://adalysis.com/blog/two-new-tools-to-help-you-navigate-the-modified-broad-to-phrase-match-changes-in-google-ads/

    12 min
  • 033: March 15, 2021

    PPC news for March 15, 2021

    https://www.ppchero.com/how-to-optimize-your-ppc-campaign-for-saas-products/

    https://www.adleaks.com/app-store-ads/

    9 min
  • 032: March 12, 2021

    PPC news for March 12, 2021

    https://www.wordstream.com/blog/ws/2021/03/11/responsive-search-ads-new-default-google-ads

    https://www.jonloomer.com/how-to-share-facebook-custom-conversions/

    https://www.jonloomer.com/how-to-optimize-for-a-clients-configured-facebook-events/

    https://newsfeed.cz/facebook-pridava-reklamy-do-kratkych-videi-a-nabizi-dalsi-moznosti-monetizace/

    8 min
  • 031: March 11, 2021

    PPC news for March 11, 2021

    https://www.searchenginejournal.com/ppc-automation-optimization-magic-wheel/398251/

    https://www.ppchero.com/google-is-retiring-tcpa-and-troas-bidding-strategies/

    https://about.ads.microsoft.com/en-us/blog/post/march-2021/get-full-control-over-your-dynamic-search-ads-with-static-headlines

    https://zatomarketing.com/blog/how-to-fix-a-google-merchant-center-suspension-for-misrepresentation-or-unacceptable-business-practices/

    8 min
  • 029: March 9, 2021

    PPC news for March 9, 2021

    https://www.searchenginejournal.com/global-ad-blocker-trends/398133/

    https://blog.google/products/flights-hotels/more-choice-travelers-free-hotel-booking-links/

    7 min

About PPC Weekly Review

From the publisher's feed

Punk overview of PPC news. The most interesting tips and the most important news for the PPC nation. Served fresh and raw. Have your dose every two weeks.