PPC with YRV Dynamics

By CEO and Founder of YRV Dynamics, Yousaf Yunes

Yousaf Yunes, the CEO and Founder of YRV Dynamics has established himself in the realm of Pay-Per-Click (PPC) advertising with a focus on continuous growth and client satisfaction. Under his leadershi... more

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FAQs about PPC with YRV Dynamics:

How many episodes does PPC with YRV Dynamics have?

The podcast currently has 128 episodes available.

PPC with YRV Dynamics episodes:

September 02, 2025Google Ads Success with AI Search
Yousaf discusses the significant updates in Google Ads related to AI, emphasizing the importance of adapting campaigns to leverage these changes. He highlights the impact of AI on search behavior, the decline of organic search, and the necessity for advertisers to optimize their strategies for AI integration. The discussion also covers the importance of targeting high-intent queries and utilizing specific audience strategies to enhance campaign performance.
2025 has seen major advancements in AI for Google Ads.
AI overview provides a summary of search queries.
Organic search visibility is declining due to AI integration.
Advertisers must adapt to the rise of zero-click searches.
Answer engine optimization is becoming crucial for SEO.
AI Max is a new iteration of dynamic search ads.
Using in-market and affinity audiences can improve targeting.
Site links should be optimized for question and answer formats.
High intent queries are essential for driving conversions.
Future-proofing campaigns is vital for long-term success.
Sound Bites
"AI overview is more of a summary."
"Use in-market and affinity audiences."
"This dynamic and very cool."
Chapters
00:00 AI Updates in Google Ads
02:10 Current State of AI in Search
04:45 AI Max and Dynamic Search Ads
06:54 Optimizing Campaigns for AI Queries
09:22 Future-Proofing Your Advertising Strategy

Keywords:
Google Ads, AI updates, smart bidding, search campaigns, zero-click search, answer engine optimization, ad strategies, campaign performance, YRV Dynamics, Yousaf Yunes
...more
10min
June 27, 2025The Battle for TV: The Democratization of Agencies
Yousaf Yunes discusses the competitive landscape of business management, emphasizing the need for constant improvement in client accounts. He explores the evolution of advertising, particularly the shift from traditional media to connected TV and social media platforms. Yousaf highlights the democratization of advertising, allowing smaller agencies and freelancers to compete with larger firms. He also addresses the changing dynamics of advertising budgets and the importance of in-house strategies for businesses.
takeaways
Every day, aim to strengthen client accounts.
A good defense is essential in business strategy.
The advertising landscape is shifting towards digital platforms.
Connected TV offers new opportunities for advertisers.
Budgets are moving from traditional TV to social media.
Smaller agencies can now compete with larger firms.
In-house media buying is becoming more feasible.
Understanding audience targeting is crucial for success.
Disruption in the industry creates new opportunities.
The future of advertising lies in adaptability and innovation.
Sound Bites
"That's a huge amount of control."
"You can even buy audio on Google as well."
"Think about how powerful that is."
Chapters
00:00 The Daily Battle in Business Management
02:33 The Evolution of Advertising and Media Buying
05:31 The Rise of Connected TV and Democratization of Advertising
07:47 The Shift in Advertising Budgets and Industry Dynamics
10:29 The Future of Media Buying and In-House Strategies

keywords: business management, advertising, media buying, connected TV, democratization, advertising budgets, industry dynamics, in-house strategies
...more
14min
June 26, 2025Short Term Fixes Fail in Business Scaling
Yousaf Yunes discusses the critical differences between consultants and PPC experts, emphasizing that while consultants may provide short-term fixes, they lack the ability to scale businesses effectively. He highlights the importance of long-term strategies, the role of experiments in driving revenue, and the pitfalls of relying on cheap solutions. Yousaf argues that a strategic direction is essential for success and that businesses must invest in proper campaign architecture and ongoing experiments to achieve significant results.
takeaways
Consultants provide short-term fixes, not long-term solutions.
Revenue scaling requires a multi-month roadmap.
Hiring cheap consultants can lead to wasted ad spend.
Proper tracking setup is crucial for effective campaigns.
Experiments are essential for understanding audience behavior.
Senior consultants can significantly improve ROAS.
Short-term thinking delays revenue growth.
Investing in training for teams is necessary for success.
Strategic direction is key to scaling effectively.
Driving revenue should be the primary focus of marketing efforts.
titles
Consultants vs. PPC Experts: The Key Differences
Why Short-Term Fixes Fail in Business Scaling
Sound Bites
"Revenue scaling is a long term thing."
"You cannot scale a business of $100 a week."
"Short-term thinking will cost you thousands."
Chapters
00:00 Consultants vs. PPC Experts: Understanding the Difference
05:02 The Limitations of Short-Term Fixes
09:52 The Importance of Retainers for Business Scaling
14:29 The Cost of Short-Term Thinking
18:42 Driving Revenue Through Experiments

Keywords: consultants, PPC experts, business scaling, revenue strategies, digital marketing, ad campaigns, long-term planning, experiments, ROI, marketing consultants
...more
20min
June 24, 2025Scaling Isn't Just Spending More (Part II)
Yousaf Yunes emphasizes the critical importance of conducting thorough audits when assessing a client's advertising performance. He discusses the various components that need to be checked, including the integration of e-commerce platforms like Shopify with Google Merchant, the optimization of ad content, and the necessity of ensuring that all conversion events are firing correctly. Yousaf argues that simply looking at the ads manager is insufficient; a comprehensive diagnostic approach is essential for identifying and resolving issues effectively.
takeaways
A full audit is essential for effective advertising.
Integration between platforms like Shopify and Google Merchant is crucial.
Ad content must be optimized for better performance.
Conversion flows need to be tested thoroughly.
Many clients overlook the importance of a complete diagnostic.
It's not just about the ads manager; it's about the entire process.
Proper setup of enhanced conversions is necessary.
Regular audits can help identify red flags in campaigns.
Understanding the client's entire system is key to success.
Communication with clients about their setup is vital.
titles
The Essential Guide to Advertising Audits
Unlocking Advertising Success: The Full Audit Approach
Sound Bites
"We need to do a full audit."
"You need to look at everything."
"Feel free to reach out to me."
Chapters
00:00 Understanding the Importance of Full Audits
02:21 The Process for Success in Advertising
05:11 Diagnosing Advertising Issues Thoroughly

keywords: ads manager, e-commerce, Shopify, Google Merchant, conversion flow, digital marketing, audits, advertising success, campaign setup, enhanced conversions
...more
8min
June 24, 2025Scaling Isn’t Just Spending More
Yousaf Yunes discusses the importance of being aware of business performance, sharing personal experiences in freelancing, and the dynamics of client relationships. He emphasizes the challenges of scaling advertising efforts and the critical role of email marketing in driving sales. Yousaf also highlights the need to prioritize business goals over teaching and training, advocating for a focus on revenue generation.

takeaways
Be neurotic about checking sales daily.
Sharing experiences can help others avoid pitfalls.
Both freelancers and clients can learn from each other.
Campaign setups differ significantly at various spending levels.
Email marketing is crucial for e-commerce success.
Building an email list is essential for long-term growth.
Prioritize revenue generation over teaching.
Understand the limitations of your team’s skills.
Never undervalue your services as a scaler.
Focus on one priority to drive business success.
titles
Navigating the Freelance Landscape
The Art of Client Relationships
Sound Bites
"Both sides can learn."
"Blood is email."
"What's your priority here?"
Chapters
00:00 The Importance of Business Awareness
01:57 Sharing Experiences to Prevent Exploitation
02:43 Client Engagement and Initial Impressions
06:32 Understanding Campaign Strategies
09:59 The Role of Email in Business Success
13:59 Prioritizing Revenue Over Teaching

keywords: business, freelancing, client relationships, advertising, scaling, email marketing, business goals, Upwork, Fiverr, agency
...more
16min
June 17, 2025Google Ads: Why Most Freelancers Miss the Mark
Yousaf Yunes discusses the critical importance of understanding client sales and the competitive landscape in freelance services. He emphasizes the need for quality over cost when hiring freelancers, particularly in managing PPC campaigns. The discussion delves into diagnosing common issues with ad campaigns and conversions, highlighting the difference between consulting and agency services. Yousaf advocates for a retainer model as the most effective way to scale a business, especially in competitive industries like restaurants.
takeaways
If you don't care about your client sales, someone else will.
Sorting by the lowest bidder often leads to poor results.
Insanity is doing the same thing repeatedly and expecting different results.
Many freelancers lack the necessary skills for effective PPC management.
Micro conversions are not the same as actual sales conversions.
Consultations alone won't scale your business effectively.
Quality agencies are essential for understanding and optimizing campaigns.
You need to be responsible for your ad buys and conversions.
A retainer model is crucial for business growth.
Investing in quality services pays off in the long run.
Sound Bites
"How are your client sales?"
"Your CRM is not linked."
"You're paying for misfires, man."
Chapters
00:00 Client Sales: The Foundation of Success
02:04 Understanding PPC Audits and Campaign Management
04:10 The Importance of Quality Over Cost in Freelancing
06:19Diagnosing Marketing Problems: A Deeper Look
08:37 Consultation vs. Retainer: The Key to Scaling Business

keywords: client sales, freelance services, PPC audits, Google ads, restaurant marketing, conversion optimization, consulting, agency services, business scaling, Upwork
...more
13min
June 12, 2025The Upwork Question
Strategies for achieving success on Upwork, emphasizing the importance of client relationships, building a strong profile, and starting with small gigs. He shares personal experiences and insights on navigating the platform, the significance of goodwill, and the challenges freelancers face. The conversation highlights the need for patience and persistence in building a freelance career.

takeaways
Always start with assessing client account performance.
Goodwill can be beneficial but may lead to exploitation.
A strong Upwork profile is essential for success.
Include a video introduction on your profile.
Showcase your work with screenshots and case studies.
Long-term clients enhance your Upwork profile.
Use Kinects wisely to promote your profile.
Start with small gigs to build credibility.
Networking is crucial for future opportunities.
Be cautious of clients seeking free advice.

Sound Bites
"Start off with small, easy gigs."
"You have to start somewhere."
"Helping is a great networking tool."

Chapters
00:00 Introduction to Client Success and Sales
02:59 Navigating Upwork for Freelance Success
05:54 Building a Strong Upwork Profile
08:51 The Importance of Goodwill and Networking
12:09 Starting Small: The Path to Long-Term Success
15:00 Learning from Experiences and Challenges
18:11 Conclusion and Final Though
...more
17min
June 08, 2025Stop Lazy Buying: Scale With Real Strategy
Yousaf Yunes discusses the critical aspects of client sales, retainer structures, and the importance of experimentation in marketing. He emphasizes the need for agencies to provide value through effective strategies rather than engaging in lazy buying practices. The discussion highlights the challenges of pricing services appropriately and the necessity of understanding the workload involved in client relationships to ensure sustainable business growth.
takeaways
Always check on your clients' sales regularly.
Low fee structures can lead to lazy buying.
Experimentation is essential for scaling marketing efforts.
Retainers should reflect the actual work involved.
Lazy buying can rip clients off.
Understanding the value of services is crucial.
Effective communication with clients is key.
Pricing should account for the workload.
Scaling requires a minimum threshold of investment.
Agencies must prioritize results over low-cost services.
titles
Maximizing Client Sales: Strategies for Success
The Art of Retainer Structures in Marketing
Sound Bites
"How are your client sales doing?"
"We do not buy, we experiment to scale."
"How are you gonna scale that?"
Chapters
00:00 Client Sales and Daily Check-ins
02:28 Fee Structures and Lazy Buying
05:39 The Importance of Experimentation
09:03 Scaling and Retainer Models

keywords: client sales, retainer structures, marketing experimentation, lazy buying, scaling strategies, agency pricing, value in services, client relationships, advertising costs, business growth
...more
12min
June 04, 2025Skill-Up Using Chat GPT: Courses and SKOOL Will Be Obsolete
Yousaf Yunes discusses his recent experiences with Google Marketing, enhanced conversions, and the role of AI in learning. He reflects on how AI tools like ChatGPT can assist in skill development, particularly in digital marketing. Yousaf also explores the evolving landscape of online courses and mentorship, emphasizing the importance of hands-on experience and guidance in mastering complex topics like conversions and data analysis.
takeaways
Yousaf shares insights from his experience with Google Marketing and enhanced conversions.
He emphasizes the importance of cleaning up data signals for better conversions.
AI tools like ChatGPT can significantly aid in learning complex topics.
Courses may be becoming less relevant as self-learning and mentorship rise.
Hands-on experience is crucial for mastering digital marketing skills.
Yousaf highlights the complexity of conversions and the need for foundational knowledge.
He discusses the potential of AI in designing learning programs.
Mentorship remains a key component in effective learning.
The conversation touches on the future of digital marketing education.
Yousaf reflects on the challenges of learning advanced conversions.
Sound Bites
"Courses are really going away."
"AI can only teach you so much."
Chapters
00:00 Exploring Google Marketing and Enhanced Conversions
03:05 The Role of AI in Learning and Skill Development
06:09 The Future of Courses and Mentorship in Digital Marketing
08:49 Understanding the Complexity of Conversions and Data Analysis

keywords: Google Marketing, Enhanced Conversions, AI Learning, Digital Marketing, Data Analysis, GTM, GA4, Conversion Linker, Mentorship, Online Courses
...more
12min
June 01, 2025How Are Sales?
Yousaf discusses the importance of effective communication with clients regarding sales metrics and the need to translate data into actionable insights. He emphasizes the necessity of building a resource network to support clients' needs and highlights the value of networking with competitors to foster business growth. The dialogue provides practical advice for digital marketers and agency owners on how to navigate client relationships and enhance revenue generation.

takeaways
Sales conversations should start with asking about leads and sales.
Regular check-ins with clients are essential for accurate data assessment.
Understanding the reality of sales performance is crucial for client retention.
Data must be translated into meaningful insights for clients.
Building a resource network is vital for providing comprehensive services.
Being a 'Swiss army knife' means having diverse skills and resources.
Networking with competitors can lead to mutual referrals and business opportunities.
It's important to have reliable contacts for SEO, email marketing, and creative services.
Always be prepared to recommend trusted professionals to clients.
Maintaining good relationships with competitors can enhance business growth.
Chapters
00:00 Understanding Client Communication and Sales Metrics
04:38 Translating Data into Actionable Insights
10:42 Building a Resource Network for Success
15:07 The Importance of Networking with Competitors

keywords: client communication, sales metrics, data insights, resource network, networking, digital marketing, SEO, email marketing, conversion tracking, advertising
...more
16min

FAQs about PPC with YRV Dynamics:

How many episodes does PPC with YRV Dynamics have?

The podcast currently has 128 episodes available.