In this podcast, I discuss the concept of smart campaigns in Google Ads. I explain what smart campaigns are and their limitations and advise on whether to use them. I also highlight the different objectives achieved through smart campaigns, such as driving calls, website sales, lead magnets, and branding. Unfortunately, smart campaigns have limited control over creative elements and no A/B testing capabilities. I recommend smart campaigns for small businesses as a starting point for those new to Google Ads.

00:00 Starter campaigns

01:52 Optimization limitations

03:32 Limitations and frustrations

05:20 Branching out and deeper analytics

08:18 Recommendation for small businesses

• YouTube Vlog Smart Campaigns

In this podcast, I discuss the latest PPC industry trends and new paid search and social placements. I also mention upcoming interviews with industry experts, which will be happening in a few months. Watch to stay updated and gain insights on leadership strategies and client acquisition. Key subjects with this update is: Google's Gemini AI, Meta Broadcast Channels and the upcoming Google Cookie Removal for 2024

00:00 Introduction

• YouTube Video for PPC Industry Update

An overview of Google Ads conversions and how to set them up. I explain the different types of conversions, such as websites, phone calls, and imports, and discuss conversion attribution methods. I also cover the four options in Google Tag Manager for conversion tracking: conversion linker tag, Facebook tag, GA4 event tag, and Google Ads conversion tag. Additionally, I touch on the importance of Google Enhanced Conversions and checking the user ID data in the data layer.

00:00 Introduction

02:41 Developing Conversion Names

04:46 Facebook Tag

06:47 Checking for Double Fires

10:43 Checking User ID in Data Layer

12:32 Follow Us on Podcasts and YouTube

Links:

• YouTube Vlog on Conversion Tracking

In this podcast, Yousaf discusses smart bidding strategies for Google Ads campaigns and how to align them with your client's goals. Yousaf explains the concept of smart bidding, the difference between skag and stag setups, and the layer cake approach. He also covers conversions, portfolio campaigns, max conversion value, and cost per acquisition. Stream this podcast to learn how to optimize your bidding strategies and achieve better campaign results.

• Introduction

Links:

• YouTube Vlog on Smart Bidding

In this podcast, I explain the importance of match case keywords and negative keywords in search engine marketing. I discuss how AI works in the space, the differences between phrase match, exact match, and broad match, and provide examples to illustrate their usage. I also share tips on using the search terms report to optimize your campaigns and the importance of conducting experiments to find the right keywords. Stream this podcast to understand these concepts better and improve your search engine marketing efforts.

•  Introduction

YouTube Video On Match Case & Negative KWs

Medium Article On Match Case & Negative KWs

YRV Dynamics Site

YRV Dynamics LinkedIn

YRV Dynamics IG

Yousaf discusses advanced strategies to boost the performance of your Google Ads campaigns. Covering topics such as single keyword ad groups, quality score, dynamic keyword insertion, display URL paths, and more. Shared tips on using site links, structured snippets, callouts, and price extensions effectively. Stream this podcast to learn how to optimize your campaigns and improve your overall ad performance for Responsive Search Ads

• Precursor to Google Ads

Medium Article on RSA Ads

YouTube Vlog On RSA Ads

Instagram Profile

YRV Dynamics Site

In this podcast episode, Yousaf, CEO and Founder of YRV Dynamics, explains the concept of Quality Score in Google Ads and how it affects campaign performance. Yousaf breaks down the three components of Quality Score and discusses the importance of ad relevance, expected click-through rate (CTR), and landing page experience. It also touches on the impact of AI smart bidding and the role of branded keywords. By the end of the podcast, you'll clearly understand how to improve your Quality Score and optimize your Google Ads campaigns.

• View our Medium article on this topic

Discover how location targeting in Google ads works:

Our YouTube video on Discovering the Secret to Geo Targeting with Google Ads.

Stream this podcast to understand better:

• "Nearby" option

PPC with YRV Dynamics YouTube Link

Yousaf's Medium Articles Link

A great interview, between YRV Dynamics Founder and CEO Yousaf Yunes and Power My Analytics:

The actual YouTube video can be found here

• Analytics Mastery: Yousaf on using Power My Analytics for stellar ROAS.

PPC with YRV Dynamics YouTube Link

Yousaf's Medium Articles Link

Mastering the Meta Blueprint Exam:

• What is considered passing

Follow our detailed discussion on Medium and YouTube on Mastering the Meta Blueprint Exam:

• YouTube

Yousaf Yunes, spearheading YRV Dynamics as its Founder and CEO, excels in providing a full range of services in PPC, creative, and ecommerce.

• YRV Dynamics LinkedIn