John Patton is a 25-year marketing and communications executive and entrepreneur who has worked in public health for the last 13 years. Currently, he’s the Executive Director of the ProVention Health Foundation and a Vice President of the National Association of Chronic Disease Directors. He is also the author of "Brainless Health: Simple Health Habits for Smart People." Here, he talks about the intersection between media and public health and how simple habits can make big changes.

Key Takeaways:

- Simple habits that can improve your health

- The need for disruption in public health messaging

- The biggest problem in American health

Episode Timeline:

1:45 How John transitioned from broadcasting and journalism to health communications

3:00 How John brought the power of media to public health

4:00 John's work with ABC TV on diabetes

5:30 How to talk to people who are pre-diabetic

6:15 How is Instagram affecting public health?

8:15 The philosophy behind "Brainless Health"

9:30 John's small health habits

12:10 The most concerning thing about the current state of American health

15:00 Why are people so resistant to public health messages?

17:10 The need for fear marketing in public health messaging

19:30 The change in public opinion on smoking

This Episode’s Guest:

• John Patton

• Pick up "Brainless Health" on Amazon

• Follow John on Instagram @BrainlessHealth

• ProVention Health Foundation

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As the Executive Vice President and Managing Director of Mower PR & PA Group, Rick Lyke implements a full range of communications programs. He is also part of the Mower Reputation Management Team, which prepares clients for media interviews, key stakeholder presentations, and potential crisis situations. In his career, Rick has developed award-winning campaigns for Freightliner Trucks, Troy-Bilt, Guinness Stout, Mitsubishi Power Systems, Starbucks, and I Love NY. On this episode, we discuss Mower's five rules for crisis communication, the importance of crisis preparedness, and Rick’s Pints for Prostates health charity.

 Key Takeaways:

- Mower's 5 rules of crisis communication

- The importance of crisis preparedness

- Rick’s Pints for Prostates nonprofit

Episode Timeline:

1:30 What are some of the traditions associated with Guinness?

3:30 What are Mower's five rules for crisis communication?

4:30 Why companies should share the bad news with friends first

5:00 Why clients should take all their hits in "round one"

6:00 Companies in crisis should answer the tough questions first.

6:30 What’s the appropriate attitude a chief executive should have during a crisis?

9:45 Can responding quickly to a crisis open the door for mistakes?

10:02 The importance of crisis preparation

10:50 How to run a crisis simulation

13:00 Good PR runs 24/7.

15:15 How bad crisis management can make things worse

17:10 Rick’s Pints for Prostates nonprofit

This episode’s guest:

• Rick Lyke on LinkedIn

• PintsforProstates.org

• Mower.com

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Arielle Nissenblatt is the Community Marketing Manager at Descript and founder of the EarBuds Podcast Collective. With a diverse background in the podcast industry, she has experience as a studio manager, an in-app curator at Castbox, a festival organizer at Outlier PodFest, and more. She is also part of the organizing team behind the Podcast Taxonomy project, an international, multidisciplinary collaborative standard for recognizing roles and credits in podcast production. On this episode, she shares some out-of-the-box podcast marketing strategies and reveals the common mistakes people make when starting new podcasts.

Key Takeaways:

- Scams are the latest podcasting trend.

- Creative ways to market podcasts

- The current state of podcasting ad revenue

Episode Timeline:

1:36 Are there too many podcasts?

3:30 Tod's podcast entropy theory

4:15 Creative ways to market podcasts

5:15 Promo swaps

7:30 Is there a podcast ad revenue recession?

8:45 Why podcasting is such a great platform for advertisers

9:45 Scams are the new true crime.

12:00 "The Confidence Game"

13:00 The biggest mistakes people make when starting a podcast

13:50 Getting an objective opinion on your podcast

15:50 Ask your audience questions.

16:50 Is the comedy genre too crowded?

19:10 Descript's Squadcast remote recording platform

This episode’s guest:

• Arielle Nissenblatt

• Learn more at www.ArielleNissenblatt.com

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David McAlpine is the Global Head of External Communications at Illumina, a biotech company that develops, manufactures, and markets integrated systems for the analysis of genetic variation and biological function. He has also worked as the Director of Broadcast Media Relations at General Motors and as a producer for CBS and Fox News. Here, David discusses the challenges of educating the public about genomics, what it was like hosting President Biden at a General Motors event, and the importance of DE&I in public relations.

Key Takeaways:

- Communicating genomics to the public

- How to host the president at a press event

- The importance of DE&I in PR

Episode Timeline:

1:45 How has learning multiple languages helped David become an effective communicator?

3:00 What's the difference between a press conference in the U.S. and India?

4:45 What's the challenge in communicating Illumina's lofty goals?

7:00 AI and genomics

10:35 What's the most important thing the public doesn't understand about genomics?

12:40 Are people skittish about knowing about their genetics?

15:15 What was it like planning an event with President Biden at General Motors?

20:00 The joy of driving an EV

21:00 Where do people in the comms fields need to do more work for DE&I?

This episode’s guests:

• David McAlpine on LinkedIn and on X (formerly Twitter)

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Jeff Beringer founded and oversees Golin's global digital team and has spent more than two decades helping companies earn attention online to build brands and drive demand. In the earliest days of the internet, Jeff helped some of the world's biggest corporations plant their first flags on the web, and today he's helping them embrace AI to do the some of their best work ever. Here, he discusses how AI is being used in PR and the need for brands to embrace social search.

Key Takeaways:

- The current state of AI in PR

- The cycles of technological adaptation in PR and marketing

- Building a brand's presence in social search

Episode Timeline:

1:30 The current role of AI in media

3:20 How are people specifically using AI in PR and marketing?

5:00 Using AI for storyboards

7:20 Influencer tracking through AI

9:00 Will AI result in the flattening of media and culture?

11:30 How we overreacted to the Metaverse

12:30 The hype cycle of the Metaverse

14:30 What are the difficulties in managing a brand's presence through Threads?

17:30 Why some brands don’t work consistently across platforms

19:00 The need for brands to control their image on social search

21:40 Retrieving social search data

This episode’s guests:

• Jeff Beringer on LinkedIn

• Check out Golin's website

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Shelby Janner, Chief Publicity Officer at Zilker Media, is passionate about helping thought leaders and brands share their stories. Over the past 11 years, Shelby has managed publicity campaigns for three New York Times bestselling books and the immensely popular "Chicken Soup for the Soul" series, along with dozens of others. Here, Shelby discusses her work with “Chicken Soup for the Soul,” getting people booked on podcasts, and her personal branding tips.

Key Takeaways:

- PR in the world of publishing

- Personal branding tips

- The advantages of micromedia

Episode Timeline:

1:30 Does "Chicken Soup for the Soul" really put out ten books a year?

3:00 Do some "Chicken Soup" books sell better than others? 

4:30 The importance of specific benefits in media

5:30 What makes a great pitch?

7:30 Promoting books can be a very emotional experience.

8:30 The book that surprised Shelby

10:30 How Zilker Media is helping people get booked on podcasts

13:30 How can people get noticed through micromedia?

15:00 Shelby's personal branding tips

18:00 Tod needs personal branding help.

20:30 The counter-intuitive nature of social media

This episode’s guest:

• Shelby Janner on LinkedIn

• Get booked on a podcast at Podcast Guest Insider

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Karen Gamba is a PR, networking, and business strategist as well as the CEO and co-founder of the ExV Agency. With locations in Atlanta, New York, and Hong Kong, ExV Agency creates out-of-the-box digital events, elevated branded narratives, and distinctive visibility campaigns for clients looking to expand their reach, reputation, and revenue. Here, she discusses the importance of authenticity, the challenges of producing unscripted content, and her relationship with business partner Frank Carlisi.

Key Takeaways:

- The power of authenticity

- The problem with producing unscripted content

- How to be vulnerable in a professional setting

- ExV’s new Grow Your Brand Masterclass

Episode Timeline:

1:30 How did ExV get its unique name?

4:25 How Karen started the company with Frank Carlisi

8:45 What makes an event innovative?

9:30 The importance of bringing together professionals of different age groups

10:45 Pushing the envelope of vulnerability

12:00 How to be authentic in a professional setting

13:00 Making authentic connections

16:10 How Tod gets authentic interviews on PR 360

17:30 The perils of creating unscripted television

21:30 Handling creative criticism

23:20 The lightning-in-a-bottle paradox

25:00 ExV’s new webinar Grow Your Brand Masterclass to help emerging business owners navigate the PR world

This episode’s guest:

• Karen Gamba

• ExV’s website

• Follow Karen on LinkedIn

• Learn more about the Grow Your Brand Masterclass

Join the conversation by leaving a comment!

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Nancy Luong is a successful Fortune 500 senior marketer, financial content creator, keynote speaker, university educator, and DEI advocate. Currently, she is a Digital Program Manager at Salesforce and the Leader in Residence at Cal State Long Beach, where she advises students on how to start their careers. A proud first-generation daughter of Vietnamese and Chinese immigrants, Nancy recently became a bestselling author after publishing the “How We Got Here Journal.”

Key Takeaways:

- How Nancy’s book helps immigrant parents tell their stories

- Breaking generational cycles

- Why women are rethinking their purpose

- Nancy’s advice for college students entering the professional world

Episode Timeline:

1:30 Nancy won Miss Southern California.

2:30 Nancy's book, "How We Got Here"

3:45 Are immigrant households reluctant to talk about the past?

5:30 Why Nancy’s book is an excuse to have important conversations

8:30 How the book helped Nancy understand her parents’ behaviors

11:15 Immigrant parents often have different attachment styles than their children.

17:00 Nancy's recent presentation at the New York Public Library

20:15 Common topics in Nancy's women's group

22:00 Nancy's career advice for graduating students

This episode’s guest:

• Nancy Luong

• Follow Nancy on LinkedIn and Instagram

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Joe Zappa is a content marketer, journalist, and academic who has spearheaded content programs for dozens of businesses. As the founder of marketing agency Sharp Pen Media, Joe approaches content and PR through a three-step process of narrative building, editorial planning, and content creation. From 2018 to 2023, he was the editor of Street Fight, a prominent martech trade publication. Prior to that, he earned his BA from Brown and his Ph.D. in comparative literature from Cornell. Here, he discusses his three-stage approach to marketing and PR and how to avoid producing commodity content.

Key Takeaways:

- The perils of commodity content

- The importance of hiring experienced writers

- Branding through crusades

- Generative AI

Episode Timeline:

1:20 How Joe transitioned from a journalist into the martech space

2:45 Sharp Pen Media’s bespoke three-stage approach to marketing and PR

4:450 The problem with commodity content

7:30 Sharp Pen Media’s content

8:50 The freelance vs. agency debate

11:20 The importance of hiring experienced writers

13:50 How algorithms affect content distribution

15:30 "Broetry" on LinkedIn

17:30 Building a brand's "crusade”

22:00 Why are marketers wrong to be obsessing over generative AI?

This episode’s guest:

• Follow Joe Zappa on LinkedIn or send him your thoughts here

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Mickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility. He founded eReleases over 22 years ago after realizing that small businesses desperately needed a press release service they could actually afford, with access to the media and to a national newswire—all with a personal touch. His press releases have resulted in articles being published in the Wall Street Journal, CNN, Bloomberg, and many more prestigious news outlets. Here, he discusses how to build credibility through third parties and what smaller companies need to know about PR.

 Key Takeaways:

- What smaller companies need to know about PR

- Mickie’s realization he was a micro-manager

- The importance of third-party credibility

- AI’s role in PR

Episode Timeline:

1:20 Tod can't get into poetry.

2:50 How do you build credibility through PR?

4:45 Does published content have to be 100% positive?

6:40 How to craft a pitch that cuts through the noise

10:15 What doesn't the "little guy" know about PR?

14:15 When a client's pitch isn't newsworthy

15:30 Mickie was a "hands-on" manager.

18:30 Letting the numbers speak for themselves

21:00 What will AI's role be in PR?

23:00 Mickie’s free masterclass

This episode’s guest:

• Mickie Kennedy

• Get Mickie’s free masterclass

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