PR Adjacent

Jessie Gabriel is the founder of All Places – a law firm seeking to create a more equitable world by actively helping women from all backgrounds and industries grow their business without limits. They walk with women founders through every stage of development: conceiving their entrepreneurial aspirations, locking down funding, launching their businesses, and plotting exceptional growth. I had so many questions for Jessie on today’s episode – everything from best practices to bringing on a co-founder to trademarking and even fundraising. She is a wealth of knowledge and I absolutely loved our conversation. I know you will too.

Lindsay Droz and Kristi Lord are the creators of L'AVANT Collective and their first wholesale account for their plant-based cleaning brand was with Goop! Since then, they have evolved their distribution strategy to an omnichannel approach, including selling DTC, with other national retailers like the Container Store and even Amazon. On today's episode they give tips on breaking into trade shows, finding Amazon third party sellers and sales reps, and how to started on TikTok shop.

Sophie von Oertzen is the founder of Sophie Williamson Design – organic table linens & home decor that prove sustainable living can be synonymous with vivid, joyful color. Sustainability has become such a loaded word – so many brands talk about their positive environmental impact without being able to back it up. It can also feel overwhelming as business owners to think about sustainability when we already have so much to think about, but that’s why I love talking to Sophie. She always shares straightforward, simple tips that I feel like I can implement right away. So as we approach Earth Day this year, I encourage you to think about the impact your business has on the environment around you, and take a minute to listen to this episode to make sure your work has the impact you hope it does.

Our team recently had the incredible opportunity to join the Female Founder Collective in New York for a day of panels, workshops, and incredible connection with other female founders. We loved learning about how other female founders are growing their businesses across industries and took a minute to share some of our top takeaways live from the event. If you're interested in attending one of their future events, visit femalefoundercollective.com!

Today’s episode is a little bit therapy, and a lot of clarity and tools that we can use to spend our time intentionally. So much can take up space in our day — from social media distractions to endless meetings and urgent emails. And as founders it’s incredibly important to have a clear direction as to where you want to take the business and how to quite literally block out time for it. Tish Dignam is a global brand marketing consultant and clarity coach and walked me through all of this in our conversation. Her career has been spent with brands focused on redefining their category globally and past clients include ClassPass, a high-growth tech company valued at $1Bn, The Nue Co. and Gabar.

Susan Wojewoda is founder of The Concord Consulting Group and has spent the past 20 years developing brand strategies for brands in the consumer and retail space from Lacoste to Ted Baker, Keds, and everything in between. On today's episode, we talked about the difference between brand licensing and brand collaborations, the financial breakdown for these types of partnerships, and how to make sure they’re successful for both parties!

Sarah Sebastian is founder of Rose Gold Collective and event planner extraordinaire. She's works globally creating experiences and brand events from product launches and pop-up shops, to large user conferences and much more. We chatted all about why to have events, what to expect out of them, and how to make sure they have the impact that you’re looking for.

On today’s episode I had the great pleasure of talking to Emily Bibb – Co-founder of Breef, which is the ultimate matchmaking platform for brands and creative agencies.

We know how difficult it can be to find the perfect agency partner, and it’s so important that brands and agencies can connect on a personal and professional level to create meaningful work for years to come. Emily is an expert at that matchmaking process and on today’s episode she’s sharing more about what makes for the most productive partnerships. 

The word “multicultural” can often be thought of as only surface level, but as marketing professionals, it’s important to ask yourself — "what does culture mean to you?"

Allyssa Munro, founder and CEO of MEG & MUNRO breaks this down further on today’s episode as we think about how to authentically engage with multicultural audiences — “I think by asking that question, It allows marketers to put themselves in others peoples’ positions and really think about the way they they want to communicate, she says. “Ellie, you and I share similar culture — we’re both American — we can relate on so many different things, so it’s important to zoom in beyond the physical appearance of someone and dive deep into cultural upbringing to begin to understand the ways in which we can connect with other cultures in a multitude of ways.”

Fall is one of the most important times for your PR and marketing planning and it’s crucial to make sure your full communication strategy is working cohesively as one unit to tell the full story. Join Birdie Head of Marketing Nicole Noble to learn more about how to create a holistic marketing + PR strategy that builds both credibility and conversion.