PR Adjacent

Skimlinks, LTK, Rakuten -- what is affiliate marketing and how can it help your business? Talahi House founder Ashley Williams is here to answer all of our questions and covers everything from joining basic affiliate marketing platforms to comprehensive strategies to help your brand scale quickly.

Today I’m interviewing the interviewer! Emily Landers, host of the How’d She Do That Podcast was kind enough to come on to PR Adjacent to discuss all things podcasting – how she’s growing the business, what people need to know when pitching their business for a podcast, and where she sees the podcast industry headed. Emily has been a great supporter of Birdie clients over the years, and we’ve loved getting to know her more on her Patreon channel where she shares more behind the scenes moments as she grows How’d She Do That.

It was such a treat to chat with Mallory Lucas -- founder of The Product Development Coach -- about all things manufacturing. So many of our PR clients are in the product space and we love helping them share their products with the world, but Mallory comes in before all of that. She helps people connect to the perfect manufacturer to turn their ideas into reality. On today’s episode, we discuss mistakes to avoid when selecting a manufacturer, manufacturing domestically versus overseas, and how to coordinate lots of moving parts in the production process.

On this episode, I talked to fine artist Kiki Slaughter about the way she approached expanding her brand to include wallcoverings and textiles, while maintaining her credibility as an artist first and foremost. It can be a fine line, but Kiki has done it well! She talks us through working with a manufacturing partner, continuing to serve her most loyal customer base, and how she knew she was on to something.

On this episode I had the great pleasure of talking to In Kind Magazine co-founders Leah Melby Clinton and Hannah Weil McKinley. They have incredible backgrounds in fashion journalism and created In Kind to share slow, conscious content – capturing the conversations modern women are having as they navigate motherhood, career, and personal style. In our conversation we focused on the importance of content and community when building a brand – something they have done so well.

On this episode, I talked with content creator Samantha Varvel and influencer marketing expert Jules Hughes about influencer marketing as a whole, what brands need to keep in mind when working with influencers, and how to create partnerships that work and last. This episode was originally recorded in 2022, and influencer marketing is changing by the moment, but there are incredible tips here that will be applicable to businesses for quite some time.

Marion Blount is the founder of Eddis & Co. and joined me for this episode to talk all things social media strategy. She is an expert in her field and runs her social media agency from Charleston, South Carolina. I’ve been so lucky to have some of our clients partner with her for their social media needs which has worked to amplify our PR efforts. This episode was recorded in 2022, and social media is changing by the moment, but there are incredible tips here that will be applicable to businesses for quite some time.

Sally she is a talented web designer and understands the nuances that make a lifestyle brand stand out in a digital space, while also focusing on the functionality of a site in order to drive sales. I’ve loved working with Sally on sites for some of our clients and was so grateful to her for joining this conversation all the way from Germany. We discussed how to do a website audit, how to best present your brand in the digital landscape, and much much more!

Join Caitlin Hill -- Founder & Creative Director of C&C Consulting and Emma Bazilian -- Content Director of Frederic Magazine, as we discuss press strategies for interior designers. We discussed everything from what types of images you need to pitch, to how long the pitching process can take, plus ways to make your work stand out as a designer on the rise.

A sneak peek of the PR Adjacent podcast -- officially launching 6/14! Robin Verrier is the founder of Verry Robin & Co. and a talented prop stylist and photographer that creates magical worlds through her layered imagery. Her trained eye for color, pattern and texture allow her to create rich imagery that stops you in your tracks. In our conversation we discussed visual assets for PR and marketing — what types of images set your brand apart and what images you need to have to make a PR launch successful.