Bill Gates once said, "If I were down to my last dollar, I'd spend it on PR." Yet, despite all its achievements, there is still a poor perception of Public Relations - many view it as the next best thing AFTER Marketing & Advertising. We speak to Jeremiah Rodrigues from global media intelligence company CARMA Asia about the importance of earned media, the art of measuring its ROI, as well as how to leverage on your campaign results for valuable insights on public perception.

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