A Strategic public relations approach is most effective when the stories are organized around themes that emerge from an organization's brand. The following conversation is from WestEdge Design Fair and features Catherine Minervini, Emily Hooper and Reva Revis. Public relations strategies specifically for the design trade. Speaking of public relations, probably not a bad idea to throw this out every now and again…Convo By Design is a talk series featuring candid conversations with designers, architects, artists and visionaries about the latest in home and design and speaking of tech, we rely on it heavily and would appreciate your help. If you haven’t already, please join us on twitter @ConvoByDesign, Facebook, pinterest and instagram @ConvoXDesign , subscribe to the podcast on iTunes so you receive every episode when they are published. You can also find us on YouTube with short videos from the podcast episodes.