PRWeek’s latest podcast examines how the PR industry in the UAE, and the wider Middle East, has been responding to the new crisis.

Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or on your favourite platform.

Our guest this week is Conrad Egbert, who is based in Dubai and leads the PRCA’s operations in the MENA region.

Events in the Middle East have dominated the news in recent days following the US and Israel’s attacks on Iran, and the retaliatory strikes directed at several US allies in the region. This includes the United Arab Emirates, which is home to a particularly thriving PR industry.

Speaking to PRWeek journalists John Harrington and Eliza Wiredu on Tuesday afternoon (3 March), Egbert discusses what life is like on the ground in Dubai in the aftermath of the strikes, and during the ongoing crisis.

He talks about how the PR industry is adapting to the situation, including how agencies are handling live events and supporting employees and clients alike.

He analyses how the authorities have been handling their communications and bemoans the deluge of mis- and disinformation appearing online.

Egbert also explains how PR in the UAE will “bounce back” after the crisis.

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