PR Masters Series

Overview

The Stevens Group is pleased to present a new podcast series that salutes the masters of public relations and revels in their observations, insights and advice to PR professionals.  This new series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.

 

 

About Our Guest

Larry Weber, CEO & Chairman, Racepoint Global

Larry is a globally known expert on public relations and marketing services, founder of several successful public relations and interactive marketing agencies and author of six forward-thinking marketing books. Recognized as a thought leader on the convergence of technology, the Web, and communications, Larry has helped both enterprise and emerging companies become powerhouse brands; his client experience includes ARM, AT&T, Boston Scientific, Coca-Cola, General Electric, General Motors, IBM, John Deere, Kaiser Permanente, Microsoft, PTC, Panasonic, the Pittsburgh Steelers, SAP, and Verizon Wireless.

Larry has nearly 40 years of experience as CEO of both mid- and large-scale companies. He is co-founder and chairman of the Board of Directors of the Massachusetts Innovation and Technology Exchange (MITX), the largest interactive advocacy organization in the world. Additionally, he sits on the Board of Directors for Pegasystems, Inc. (PEGA) in Cambridge, Mass. and Macromill Group (TYO:3730) in Japan. In January 2019, Larry released his latest book, Authentic Marketing: How to Capture Hearts and Minds Through the Power of Purpose, published by John Wiley & Sons, Inc. Authentic Marketing discusses the need for all companies to have a corporate purpose in order to capture the hearts and minds of today’s audiences.

Overview

The Stevens Group is pleased to present the podcast series that salutes the masters of public relations and revels in their observations, insights and advice to PR professionals.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession. Today’s guest is Kim Sample, president of the PR Council.   Kim and PR Masters Series host Art Stevens discuss the impact of the coronavirus pandemic on the PR agency world.

 

 

About Our Guest

Kim Sample focuses on helping the PR Council’s 100-plus member agencies thrive and elevating the PR profession overall. Prior to joining the PRC in August 2018, Kim was the founder/CEO of Emanate, a $35 million, 100+ person international marketing communications agency. During her tenure Emanate was named PR WEEK Agency of the Year and CRAIN’S Best Places to Work in NYC, and the team’s work for clients was recognized with numerous industry awards. Kim also worked at Ketchum, Marina Maher Communications and Golin earlier in her career, and has served Fortune 500 clients across a number of industries, including financial services, travel and hospitality, CPG and consumer electronics.

Overview The Stevens Group is pleased to present the podcast series that salutes the masters of public relations and revels in their observations, insights and advice to PR professionals.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who…

Overview The Stevens Group is pleased to present the podcast series that salutes the masters of public relations and revels in their observations, insights and advice to PR professionals.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who…

Overview

The Stevens Group is pleased to present the podcast series that salutes the masters of public relations and revels in their observations, insights and advice to PR professionals.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession. Today’s guest is Alan Taylor, founder of Alan Taylor Communications.

 

 

About Our Guest

Alan has spent more than 45 years in the marketing/communications profession, half of those years as the founder of Alan Taylor Communications, the No. 1 ranked public relations agency in sports/leisure activities.

His agency won numerous awards for various client activities for the programs the agency developed.  Through his leadership, the agency became known for its strategic problem solving.  While active in the agency through 2004, he managed a budget of more than $20,000,000 with a staff of 75 people. PR Week, named him one of the Top 100 Public Relations Executives of the 20th Century.

Since selling the agency, Alan has worked with a number of clients in Florida.  He now concentrates his efforts in the marketing of the Club at Boca Pointe, a private residential community in which he lives and continues to serve on the Board of Governors.

In sports marketing, he has handled major events and programs in golf, auto racing, baseball, basketball, boxing, tennis and other racquet sports. On the product side he has worked in the cosmetic, tobacco, toys/games, distilled spirits, footwear and fashion apparel industries as well as numerous programs for the United States Mint and USPS.

Through the years of serving corporate clients, he has developed strong, credible relationships with some of the top brand-marketing executives in the country as well as with major media. Through his ties with the corporate world, he developed a keen sense on how to promote/market products and image. He developed communications strategies and tactical plans for product introductions in the financial services, consumer products and leisure industries, featuring some of the most well known, every day names.

Mr. Taylor began his career as a sports writer in Miami and Los Angeles before entering the public relations profession in 1961.   He was an award-winning sports writer in Los Angeles.

His first major public relations assignment was handing, with his wife, the promotion of the first Muhammad Ali-Sonny Liston heavyweight championship in 1964 where Ali won the title in Miami Beach.

Mr. Taylor has also been an associate professor at New York University, teaching event/sports publicity, and served initially on the Board of Advisors at Florida Atlantic University for its graduate program in sports management.

In 2004, he sold the agency to a team of six partners.  He and his senior partner are owners of the Syracuse Crunch Hockey Team in the American Hockey League.

 

 

Overview

The Stevens Group is pleased to present the podcast series that salutes the masters of public relations and revels in their observations, insights and advice to PR professionals.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession. Today’s guest is Alan Taylor, founder of Alan Taylor Communications.

 

 

About Our Guest

Alan has spent more than 45 years in the marketing/communications profession, half of those years as the founder of Alan Taylor Communications, the No. 1 ranked public relations agency in sports/leisure activities.

His agency won numerous awards for various client activities for the programs the agency developed.  Through his leadership, the agency became known for its strategic problem solving.  While active in the agency through 2004, he managed a budget of more than $20,000,000 with a staff of 75 people. PR Week, named him one of the Top 100 Public Relations Executives of the 20th Century.

Since selling the agency, Alan has worked with a number of clients in Florida.  He now concentrates his efforts in the marketing of the Club at Boca Pointe, a private residential community in which he lives and continues to serve on the Board of Governors.

In sports marketing, he has handled major events and programs in golf, auto racing, baseball, basketball, boxing, tennis and other racquet sports. On the product side he has worked in the cosmetic, tobacco, toys/games, distilled spirits, footwear and fashion apparel industries as well as numerous programs for the United States Mint and USPS.

Through the years of serving corporate clients, he has developed strong, credible relationships with some of the top brand-marketing executives in the country as well as with major media. Through his ties with the corporate world, he developed a keen sense on how to promote/market products and image. He developed communications strategies and tactical plans for product introductions in the financial services, consumer products and leisure industries, featuring some of the most well known, every day names.

Mr. Taylor began his career as a sports writer in Miami and Los Angeles before entering the public relations profession in 1961.   He was an award-winning sports writer in Los Angeles.

His first major public relations assignment was handing, with his wife, the promotion of the first Muhammad Ali-Sonny Liston heavyweight championship in 1964 where Ali won the title in Miami Beach.

Mr. Taylor has also been an associate professor at New York University, teaching event/sports publicity, and served initially on the Board of Advisors at Florida Atlantic University for its graduate program in sports management.

In 2004, he sold the agency to a team of six partners.  He and his senior partner are owners of the Syracuse Crunch Hockey Team in the American Hockey League.

Overview The Stevens Group is pleased to present the podcast series that salutes the masters of public relations and revels in their observations, insights and advice to PR professionals.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who…

Overview

The Stevens Group is pleased to present the podcast series that salutes the masters of public relations and revels in their observations, insights and advice to PR professionals.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession. Today’s guest is Kenneth D. Makovsky, President, Makovsky.

 

 

About Our Guest

Kenneth D. Makovsky

President

Makovsky

Kenneth D. Makovsky is President of Makovsky (www.makovsky.com), one of the leading global independent integrated communications firms and one of the largest independents in New York. The company, founded in 1979, is headquartered in New York City, with divisions in financial + professional services, health, technology, energy and digital + innovation.

Ken has been named top business-to-business counselor in the public relations industry, a PR All-Star, PR Professional of the Year, PR Executive of the Year and PR Blogger of the Year.  He was selected to receive the “SABRE Individual Achievement Award,” NY PRSA’s John Hill Award for Outstanding Achievement and was named “Communications Executive of the Year” by the American Business Awards.  Ken was also selected as one of the “Top Ten CEO Bloggers” in the country by Chief Executive magazine.

Ken’s blog, “My Three Cents,” was carried for 5 years by Forbes, and it was also carried by Businessweek and various industry publications.  Ken’s articles have been published by leading magazines, and he has addressed business organizations and universities.

Mr. Makovsky is the founder and past president of IPREX, the second largest global corporation of independent public relations firms, in 56 cities and 32 countries.

Ken is a member of the College of Fellows, the honorary organization of the Public Relations Society of America; the Arthur W. Page Society, a public relations leadership organization; former co-chairman of the Board of the Institute for Public Relations Firms, the advisory committee of the Newhouse School of Communications (Syracuse University) Public Relations Executive Distant Learning Program; the Advisory Board of PR News, and was formerly a member of the board of trustees of the Post Graduate Center for Mental Health.  He is former president of the Washington University Alumni Club in New York and currently is a member of the university’s National Council for Arts & Sciences.

Overview

The Stevens Group is pleased to present the podcast series that salutes the masters of public relations and revels in their observations, insights and advice to PR professionals.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession. Today’s guest is Kenneth D. Makovsky, President, Makovsky.

 

 

About Our Guest

Kenneth D. Makovsky

President

Makovsky

Kenneth D. Makovsky is President of Makovsky (www.makovsky.com), one of the leading global independent integrated communications firms and one of the largest independents in New York. The company, founded in 1979, is headquartered in New York City, with divisions in financial + professional services, health, technology, energy and digital + innovation.

Ken has been named top business-to-business counselor in the public relations industry, a PR All-Star, PR Professional of the Year, PR Executive of the Year and PR Blogger of the Year.  He was selected to receive the “SABRE Individual Achievement Award,” NY PRSA’s John Hill Award for Outstanding Achievement and was named “Communications Executive of the Year” by the American Business Awards.  Ken was also selected as one of the “Top Ten CEO Bloggers” in the country by Chief Executive magazine.

Ken’s blog, “My Three Cents,” was carried for 5 years by Forbes, and it was also carried by Businessweek and various industry publications.  Ken’s articles have been published by leading magazines, and he has addressed business organizations and universities.

Mr. Makovsky is the founder and past president of IPREX, the second largest global corporation of independent public relations firms, in 56 cities and 32 countries.

Ken is a member of the College of Fellows, the honorary organization of the Public Relations Society of America; the Arthur W. Page Society, a public relations leadership organization; former co-chairman of the Board of the Institute for Public Relations Firms, the advisory committee of the Newhouse School of Communications (Syracuse University) Public Relations Executive Distant Learning Program; the Advisory Board of PR News, and was formerly a member of the board of trustees of the Post Graduate Center for Mental Health.  He is former president of the Washington University Alumni Club in New York and currently is a member of the university’s National Council for Arts & Sciences.

Overview The Stevens Group is pleased to present the podcast series that salutes the masters of public relations and revels in their observations, insights and advice to PR professionals.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who…