PR Masters Series

Overview The Stevens Group is pleased to present a new podcast series that salutes the masters of public relations and revels in their observations, insights and advice to PR professionals.  This new series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of…

Overview The Stevens Group is pleased to present a new podcast series that salutes the masters of public relations and revels in their observations, insights and advice to PR professionals.  This new series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of…

Overview

The Stevens Group is pleased to present a new podcast series that salutes the masters of public relations and revels in their observations, insights and advice to PR professionals.  This new series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.

 

 

About Our Guest

Beth Monaghan, CEO & Co-Founder, Inkhouse

Beth is the CEO of InkHouse, which she co-founded in 2007 and has grown into one of the top ranked agencies in the country. Beth’s been recognized as one of the Top Women in PR by PR News, the Top 25 Innovators by The Holmes Report and as an Ernst & Young Entrepreneur of the Year finalist. A contributor to Thrive, Forbes and Fortune, Beth is also widely cited in outlets ranging from NPR, to Harvard Business Review, Fast Company, Huffington Post, Bloomberg and The Boston Globe.

Beth believes that shared values, and the freedom to create are the foundations of all meaningful work. She brings this philosophy to building a culture of creative progress at InkHouse. In the past year, she introduced GoodInk to support companies that believe in the tight link between doing well and doing good, and a team that is spearheading the firm’s integrated PR services.

Outside of the office, Beth has been part of the successful efforts to pass the paid family leave, equal pay and transgender rights laws in Massachusetts, and has testified in support of these rights at the U.S. Capitol, before the U.S. Department of Labor, and at the Massachusetts State House. In 2014, she was appointed by Governor Deval Patrick to  a task force that studied women’s equality in the state of Massachusetts. She currently chairs the board of directors for The Alliance for Business Leadership, a group of progressive leaders; on Eastern Bank’s Board of Corporators; and on the Advisory Council for the ERA Coalition, which is working to pass the Equal Rights Amendment.

Beth studied PR, creative writing, music, and journalism at Syracuse University and graduated from its S.I. Newhouse School of Public Communications. She lives in the Boston area with her husband and two young daughters.

Overview

The Stevens Group is pleased to present a new podcast series that salutes the masters of public relations and revels in their observations, insights and advice to PR professionals.  This new series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.

 

 

About Our Guest

Beth Monaghan, CEO & Co-Founder, Inkhouse

Beth is the CEO of InkHouse, which she co-founded in 2007 and has grown into one of the top ranked agencies in the country. Beth’s been recognized as one of the Top Women in PR by PR News, the Top 25 Innovators by The Holmes Report and as an Ernst & Young Entrepreneur of the Year finalist. A contributor to Thrive, Forbes and Fortune, Beth is also widely cited in outlets ranging from NPR, to Harvard Business Review, Fast Company, Huffington Post, Bloomberg and The Boston Globe.

Beth believes that shared values, and the freedom to create are the foundations of all meaningful work. She brings this philosophy to building a culture of creative progress at InkHouse. In the past year, she introduced GoodInk to support companies that believe in the tight link between doing well and doing good, and a team that is spearheading the firm’s integrated PR services.

Outside of the office, Beth has been part of the successful efforts to pass the paid family leave, equal pay and transgender rights laws in Massachusetts, and has testified in support of these rights at the U.S. Capitol, before the U.S. Department of Labor, and at the Massachusetts State House. In 2014, she was appointed by Governor Deval Patrick to  a task force that studied women’s equality in the state of Massachusetts. She currently chairs the board of directors for The Alliance for Business Leadership, a group of progressive leaders; on Eastern Bank’s Board of Corporators; and on the Advisory Council for the ERA Coalition, which is working to pass the Equal Rights Amendment.

Beth studied PR, creative writing, music, and journalism at Syracuse University and graduated from its S.I. Newhouse School of Public Communications. She lives in the Boston area with her husband and two young daughters.

Overview

The Stevens Group is pleased to present a new podcast series that salutes the masters of public relations and revels in their observations, insights and advice to PR professionals.  This new series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.

 

 

About Our Guest

Shelley Spector, Co-Founder of The Museum of Public Relations & President, Spector & Associates

Named as one of the “most innovative” professionals in the field, Spector has produced award-winning campaigns for some of the world’s top corporations, including AT&T, Bayer, ITT Corporation, Forest Laboratories, Harris Corporation, and Philips.

Spector co-founded the firm in 1991. Within the first year of operation the firm was awarded the Gold Creativity in Public Relations Award for client Embassy Suites.  Since then, the firm has won more than 50 national awards for a variety of Fortune 100 companies. In June 2018, she was presented with the Phil Dorf award for leadership and mentorship at the PRSA New York Big Apple Awards.

Prior to co-founding the firm, Spector worked in financial relations for Hill & Knowlton, RuderFinn and Lobsenz-Stevens. She also served as press director for the American Stock Exchange.

In 1997, she co-founded the Museum of Public Relations, the world’s first and only museum dedicated to preserving and exhibiting the history of the field. It is a 501(c)(3) educational institution, chartered by the New York State Department of Education.

Spector serves as an adjunct professor for the graduate Corporate Communications graduate programs at both Baruch College and NYU. She is a frequent guest speaker at academic, industry and corporate events, talking on subjects ranging from “PR in History” to “The Diversity Imperative,” to “Developing Big Ideas.” She is author of “Public Relations for the Public Good” and co-editor of the upcoming book, “Diverse Voices: Profiles in Leadership,” with the PRSA Foundation.

A graduate of the Journalism program at the University of Rhode Island, Spector earned an M.S. in Radio/TV/Film at the Newhouse School, Syracuse University.

Overview The Stevens Group is pleased to present a new podcast series that salutes the masters of public relations and revels in their observations, insights and advice to PR professionals.  This new series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of…

Overview

The Stevens Group is pleased to present a new podcast series that salutes the masters of public relations and revels in their observations, insights and advice to PR professionals.  This new series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.

 

 

About Our Guest

Marian Salzman, SVP, Global Communications, Philip Morris International (PMI)

Marian Salzman, senior vice president, global communications at Philip Morris International (PMI), has been named one of the world’s top five trendspotters and is among the world’s most-awarded public relations executives. In recent years, she has been listed in PRWeek’s Global Power Book and as a PR News Top Woman in PR. She is also the recipient of the She Runs It 2017 Changing the Game Award, has been inducted into the PRWeek Hall of Femme and Connecticut Women’s Hall of Fame, and was on the Holmes Report Top Innovators List and on Business Insider’s 25 Most Powerful PR People.

In April 2018, Marian moved to Switzerland and embarked on her greatest challenge to date, heading global communications at Philip Morris International (PMI) as it embarks on its journey to build a smoke-free future. Charged with developing a proactive, multilayered communications program to accelerate PMI’s vision, Marian is forging active and productive alliances with NGOs, advocacy groups, regulators and other parties involved in shaping the environment in which a smoke-free future can be realized.

Since Marian took charge of global communications at PMI, she has made bold strategic moves to transform the function itself and how it sits within the company. Her goal: reintroduce PMI into, as she puts it, “civilized society” and engage that society in meaningful conversations about the future of tobacco. Reporting directly to Global CEO André Calantzopoulos, she is remaking the group—including directly overseeing a staff of almost 100 communications professionals based on three continents who are responsible for media relations, scientific engagement, content development, crisis management, internal communications, sponsorships and more. She is ensuring that PMI is positioned at the forefront of a new discussion about tobacco and the reduced-risk products (RRPs) available today and in development.

Marian Salzman—A Globally Recognized Trendspotter

Before joining PMI, Marian was CEO of Havas PR North America for nearly a decade, and chaired its global PR assets known as its PR Collective (networked but not a network). There, she reshaped the creative output, creating one of the most buzzed-about boutique agencies in North America and achieving top-five status at key U.S. and global awards shows. Marian also served on the Havas Worldwide general managers group and as co-chairman of the company’s first international steering committee for its social media assets. In recognition of these efforts, she was named PRWeek’s PR Professional of the Year for 2011.

Prior to Havas PR, Marian was the chief marketing officer at both Porter Novelli and JWT Worldwide and the chief strategic officer at Euro RSCG Worldwide (Havas Creative). Her first international assignment was in the 1990s, as the Amsterdam-based lead of TBWA’s Department of the Future. Marian was also an entrepreneur who launched American Dialogue (Cyberdialogue) focus groups in cyberspace back in the early 1990s, when the online world was seen as a place for geeks and oddballs, ultimately selling the company a few years later. Her business partner then was advertising agency legend Jay Chiat; ultimately, he appointed her Chiat/Day’s first head of emerging media and consumer insights ahead of Chiat/Day merging with TBWA International.

Overview

The Stevens Group is pleased to present a new podcast series that salutes the masters of public relations and revels in their observations, insights and advice to PR professionals.  This new series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.

 

 

About Our Guest

Steve Cody, Founder / CEO, Peppercomm

I’m a comedian, climber and dog lover, but not necessarily in that order.

I am also the founder and CEO of Peppercomm, a fully-integrated strategic communications firm headquartered in NYC, with offices located in San Francisco and London. In that role I’m responsible for everything from implementing strategy and counseling clients to leading business development and bringing new products and services to market. In short, I do everything but clean windows.

My biggest passion is helping others. I derive immense satisfaction from mentoring students, guest lecturing at the universities who are brave enough to invite me to speak, and helping fellow mid-life marketing communications professionals who have lost their way in life. There may be hope for us yet.

I am the current chairman of the Institute for Public Relations, a longtime member of the Arthur W. Page Society, a member of the advisory councils of the College of Charleston and the University of Florida, and was named one of Northeastern University’s 100 most successful alumni. I have also co-authored “What’s keeping your customers up at night?” which was published by McGraw-Hill in 2003 and has put thousands of readers to sleep over the years.

I’m proud to say that I’ve used my love of stand-up comedy to raise more than $100,000 for countless charities. I’m just as proud to see Chris and Catharine, my two children, grow up to become successful professionals. I’m confident the family tradition will continue with my grandson, Adrian Joseph “A.J.” Cody. May he outperform us all.

A sense of humor means:

A person has the resiliency to deal with the realities of the modern world while maintaining his energy, drive, enthusiasm and smile. Life’s far too short. Loosen up

Overview The Stevens Group is pleased to present a new podcast series that salutes the masters of public relations and revels in their observations, insights and advice to PR professionals.  This new series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of…

Overview

The Stevens Group is pleased to present a new podcast series that salutes the masters of public relations and revels in their observations, insights and advice to PR professionals.  This new series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.

 

 

About Our Guest

Jim Joseph, President, McCann Health North America

Marketing is a spectator sport and Jim Joseph is one of the industry’s most engaging, enthralling, and entertaining commentators.

Jim’s list of brand experience spans virtually every industry and is a who’s who list of the most impressive brands on the planet including Johnson & Johnson, Ford, Cadillac, Procter & Gamble, Walmart, American Express, Microsoft, Hyatt, Astra Zeneca, and McDonald’s. Jim is also an award-winning author of The Experience Effect series and an adjunct instructor at New York University where he teaches a graduate class in integrated marketing. He has a new marketing book coming out in the fall titled The Conscious Marketer.

Jim started his career client-side at Johnson & Johnson in Brand Management where he learned the power of an integrated brand. Through his experiences, he has managed agencies of virtually every discipline: advertising, branding, promotion, retail, digital, crm, and of course communications.

Jim is the proud father of two (now) adult children who have embarked on careers of their own. He splits his time between New York City and Palm Springs, CA, along with many airplanes. Jim chronicled his journey as a single, gay father in the award-winning book Out and About Dad, and continues to blog on issues related to branding, parenthood, and pop culture.