PR Masters Series

PR Masters Series

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PR Masters Series episodes

  • PR Masters Series Podcast, Episode #58 – Mark Weiner, Chief Insights Officer, PublicRelay, Inc.

    The Stevens Group has been presenting the PR Masters Series Podcast for two years now. This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession. 

    Today’s special guest is Mark Weiner, Chief Insights Officer at PublicRelay.

    34 min
  • PR Masters Series Podcast, Episode #57 – Brad MacAfee, Founder & CEO, Mission + Cause
    About the Podcast
    The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.  Today’s special guest is Brad MacAfee, Founder & CEO, Mission + Cause.

     

     

    About Our Guest
    Brad MacAfee is the strategist and pioneer of people-first transformation. He builds profitable, socially-responsible brands to maximize positive impact on the world. At MAC Talent, he is committed to immersing himself in the client perspective for each search.
    As the former CEO of Porter Novelli, Brad has a long history of hiring and retaining the best people in the industry. His passion is attracting, growing and retaining talent, and has been involved in the hiring of hundreds of executives in both agency and corporate environments.Brad has received a long list of awards for which he credits the talented practitioners who always seem to surround him. From PR Week Best Purpose Agency to PR News Best CSR Agency, from PR Week Best Place to Work to CR Magazine CEO of the Year, Brad is no stranger to accolades and recognition for his bold and transparent approach.
    Driving purpose and growth, Brad looks for talent that delivers greatness through empathy, imagination and engagement. They are the qualities that drive him personally and make him a trustworthy partner. 
    An early champion of diversity and inclusion, Brad embeds diversity principles and practices into all leadership, talent, business and philanthropic initiatives to foster creativity and inclusivity. It’s a founding tenet of Mission + Cause, and one that he credits with broadening his worldview and critical thought foundation.​
    Brad holds numerous board roles, including Board President of the Global Impact Relations Network, Executive Committee Member & Former President of the Board of Trustees of the University of Georgia Grady College, Board of Trust Member of the LAGRANT Foundation and additional roles with Junior Achievement of Georgia, PR Council, Center for the Visually Impaired, and Jack & Jill Late Stage Cancer Foundation.​
    Brad grew up in the suburbs of Chicago and relocated to Atlanta after graduating from Indiana University. He and his wife, Nicole, and their two daughters share their time between Atlanta and New York City.
    51 min
  • PR Masters Series Podcast, Episode #57 – Brad MacAfee, Founder & CEO, Mission + Cause

    The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now. This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession. 

    Today’s special guest is Brad MacAfee, Founder & CEO, Mission + Cause.

    51 min
  • PR Masters Series Podcast, Episode #58 – Mark Weiner, Chief Insights Officer, PublicRelay, Inc.
    Editor's Note...
    Mark Weiner Joins PublicRelay as Chief Insights Officer
    Communications Analytics and Advisory Company Expands Leadership Team
    PublicRelay, the leading communications analytics and advisory company, announced the addition of industry veteran and thought leader Mark Weiner as its Chief Insights Officer.  In this newly-created role, Weiner will be responsible for enhancing and growing PublicRelay’s insights and consulting practice and accelerating delivery of advanced, data-informed analysis, insights, and guidance.  




    About the Podcast
    The Stevens Group has been presenting the PR Masters Series Podcast for two years now.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.  Today’s special guest is Mark Weiner, Chief Insights Officer at PublicRelay.

     

     

     
    About Our Guest
    Mark Weiner is the Chief Insights Officer at PublicRelay, the communications analytics and advisory firm. Mark provides research-based strategic communications advice and provides clients with data, analysis, insights, and guidance to enhance the return on their communications investments.  In this way, he helps communications teams to set better objectives, develop smarter strategies, execute more explosive tactics, and evaluate performance for continuous improvement. 

    Mark is one of the leading and most respected experts in the world on public relations research, measurement, and evaluation. He has over four decades of experience conducting high quality, actionable research for scores of Fortune 1000 companies with deep expertise in the technology, automotive, financial services, healthcare, and professional services sectors.

    Since 1993, Mark has devoted his career to helping many of the world’s most respected organizations and brands to demonstrate and generate a positive return on their investment in corporate and brand communications.  His new book, “Public Relations Technology, Data and Insights: Igniting your Communications Return on Investment,” was published by Kogan Page 2021 and was named by BookAuthority as one of the 100 most important PR books in history. He is the author of “Unleashing the Power of PR: A Contrarian’s Guide to Marketing and Communication” from John Wiley & Sons as well as chapters in four additional texts.

    Mark Weiner received the 2018 Jack Felton Medal for Lifetime Achievement from the Institute for Public Relations (IPR) for whom he serves as a board member.

    Weiner served as a visiting professor for The Executive Education Programs, S.I. Newhouse School of Public Communications at Syracuse University.  He has lectured at many of the world’s leading public relations programs, including The University of Florida, Columbia University, The University of Texas at Austin, UNC-Chapel Hill, New York University and more.
    34 min
  • PR Masters Series Podcast, Episode #56 – Jano Cabrera, Vice President, Chief Communications Officer, General Mills

    The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now. This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession. 

    Today’s special guest is Jano Cabrera Vice President, Chief Communications Officer, General Mills.

    44 min
  • PR Masters Series Podcast, Episode #55 – Joe Cohen, Chief Marketing and Communications Officer, AXIS

    The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now. This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession. 

    Today’s special guest is Joe Cohen, Chief Marketing and Communications Officer, AXIS.

    44 min
  • A Conversation with Kirsten Powers, Author, ‘Saving Grace: Speak Your Truth, Stay Centered, Learn to Coexist with People Who Drive You Nuts’




     
    Join me and Kirsten Powers as we discuss her new and inspiring book, Saving Grace: Speak Your Truth, Stay Centered, Learn to Coexist with People Who Drive You Nuts. Saving Grace offers a compelling prescription for navigating the times in which we find ourselves. Grace, Kirsten compellingly, argues is what makes human coexistence possible.
    Kirsten is a USA Today columnist and a senior political analyst for CNN. Prior to her journalism career, Kirsten served as the Deputy Assistant U.S. Trade Representative for Public Affairs in the Clinton and various other communication-related roles.

    Guest
    Kirsten Powers







    Kirsten Powers is a CNN senior political analyst, columnist for USA Today and NYT bestselling author whose new book is "Saving Grace: Speak Your Truth, Stay Centered and Learn to Coexist with People Who Drive You Nuts," published on Nov. 2, 2021.
    Kirsten formerly was a columnist for  The Daily Beast, American Prospect Online and the New York Post. The Columbia Journalism Review called her "an outspoken liberal journalist" in a sea of opposition at Fox News, where she previously served as a political analyst.
    Her writing has been published in the Washington Post, Elle magazine, Slate, the Wall Street Journal, and Salon.com.
    Before her career in journalism, Kirsten was a political appointee in the Clinton Administration and worked in New York Democratic politics. She was also Vice President for International Communications at America Online, Inc. where she oversaw the day-to-day communications of AOL businesses outside the United States and developed and executed the public launches of AOL businesses in Brazil, Argentina, Mexico, Hong Kong and Australia.
    Kirsten graduated from the University of Maryland-College Park with a B.S. in Journalism. She hails from Fairbanks, Alaska and currently resides in Washington, DC

    Host
    Michael Zeldin
    Michael Zeldin is a well-known and highly-regarded TV and radio analyst/commentator.

    He has covered many high-profile matters, including the Clinton impeachment proceedings, the Gore v. Bush court challenges, Special Counsel Robert Muller’s investigation of interference in the 2016 presidential election, and the Trump impeachment proceedings.

    In 2019, Michael was a Resident Fellow at the Institute of Politics at the Harvard Kennedy School, where he taught a study group on Independent Investigations of Presidents.

    Previously, Michael was a federal prosecutor with the U.S. Department of Justice. He also served as Deputy Independent/ Independent Counsel, investigating allegations of tampering with presidential candidate Bill Clinton’s passport files, and as Deputy Chief Counsel to the U.S. House of Representatives, Foreign Affairs Committee, October Surprise Task Force, investigating the handling of the American hostage situation in Iran.

    Michael is a prolific writer and has published Op-ed pieces for CNN.com, The Wall Street Journal, The New York Times, The Hill, The Washington Times, and The Washington Post.
    0 min
  • PR Masters Series Podcast, Episode #54 – Michelle Olson, APR

    The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now. This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession. 

    Today’s special guest is Michelle Olson, APR, Managing Director/Partner for Lambert.

    48 min
  • PR Masters Series Podcast, Episode #53 – Lynn Appelbaum
    About the Podcast
    The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.  Today’s special guest is Lynn Appelbaum.
    Lynn is one of the great PR educators of our times.  As head of the City College of New York Ad/PR program, which she largely built as its head for more than twenty years, she has spawned a generation of diverse PR professionals entering our industry. 
    In this PR Masters Podcast, Lynn shares her views on diversity, the threat of burn out, the way PR has changed and grown – and above all how the training of our aspiring professionals has helped shape the PR profession. 
    Lynn was PR director of “The Today Show” before joining CCNY as its first professor of public relations and brings the perspective of both a practitioner as well as an educator.  Lynn is a familiar face in PRSA, PRSA-NY and the PRSA Foundation.  You won’t want to miss what she has to say.
     
    About Our Guest
    Lynn Appelbaum, APR, Fellow PRSA, has over 30 years’ experience as a public relations professional and educator, working in public and private sectors in media relations, strategic planning and communications. Through her research and advocacy for her students, she is a long- time proponent of fostering diversity within the PR profession.
    Lynn joined the City College of New York faculty in 1993 as professor in the Advertising and Public Relations in the Department of Media & Communication Arts.  As Ad/PR program director (2001-2016), she built a highly competitive program with 200 majors. She created significant scholarship opportunities for talented students, in addition to building strong relationships with leading agencies for student internships and entry-level hires. She is a founding faculty member of CCNY’s master’s degree program in Branding and Integrated Communications (BIC), which launched in 2013. Lynn organized CCNY’s first PRSSA chapter in 1996 and served as faculty advisor for 20 years. In 2008, she received The City College Alumni Association’s Faculty Service Award and CCNY honored her in 2014 by creating a scholarship in her name. Lynn retired from CCNY in January 2021. She continues to mentor students and young professionals independently, and through the CO OP Apprentice Program.
    A strong advocate for diversity, equity and inclusion in PR, Lynn co-authored a national study in 2014 (with Dr. Frank Walton) on the experiences of young black and Hispanic PR professionals in the workplace, funded by a PRSA Foundation grant.  The study updates her 2004 research (with Dr. Rochelle Ford) on diversity in the PR profession. She has written about mentoring and crisis communications for PRSA’s Strategist and Tactics and is co-author of a textbook chapter on global corporate reputation. 
    Prior to coming to City College, Lynn was Press Manager for NBC News Today show, Director of Public Affairs for The Cooper Union for the Advancement of Science and Art, and Marketing Director of Merkin Concert Hall. Other clients have included MSNBC, The New York Public Library, Lighthouse International, New York Road Runners Club and Hudson Guild Settlement House.
    Lynn served on the PRSA Foundation Board of Directors (2014-17) and has held director posts for PRSA’s national board (2008-10), and on PRSA NY’s Board of Directors, where she chaired the committee for New York metro-area PRSSA chapters.
    In 2015, she was honored by PRSA as Outstanding Educator of the Year and with PRSA-NY’s President’s Award. Lynn is the recipient of the 2016 HPRA BRAVO Award for her contributions as an educator to promote inclusivity in the PR profession and is the recipient of PRSA-NY’s 1999 ...
    51 min
  • PR Masters Series Podcast, Episode #52 – Doug Simon, CEO, D S Simon Media
    About the Podcast
    The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.  Today’s special guest is Doug Simon, CEO of D S Simon Media.
     
    About Our Guest
    Doug Simon is the CEO of award-winning firm D S Simon Media. His firm helps clients get their stories on television, through satellite media tours and by producing and distributing video content to the media. It also produces virtual press conferences and events for fundraising, panel discussions and awards programs. He has pioneered multiple new services during his career and earned more than 100 industry awards. 
    Since the start of the pandemic, his firm has produced and placed thousands of segments on TV stations. This includes featuring CEOs and other organization leaders in satellite media tours produced from the spokesperson's home and transmitted to media through the company's state-of-the-art control room. Doug also oversees the creation of proprietary research of local TV news trends and how they impact communicators.  
    In addition to heading D S Simon Media, Doug is the host of the award-winning “PR’s Top Pro’s Talk…” video and podcast series. He’s dedicated to serving the industry with numerous leadership roles within PRSA-NY and served as President of the Publicity Club of New York for three years during a time of record growth for the organization. 
    A graduate of the University of Michigan, Doug began his broadcast career at NBC Sports, where he served as Talent Assistant to Bob Costas. His hobbies include performing stand-up comedy at New York’s top clubs and optimistically rooting for the Jets and the Knicks.
    43 min

About PR Masters Series

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The Stevens/Jachetti Group PR Masters Series Podcast explores how AI, ROI and changing client expectations are reshaping public relations, reputation and agency leadership, featuring candid…

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