PR Masters Series

PR Masters Series

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PR Masters Series episodes

  • PR Masters Series Podcast, Episode #51 – Mathew Evins
    About the Podcast
    The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.  Today’s special guest is Mathew Evins, Chairman and Co-Founder of EVINS Communications
     
     
    About Our Guest
    Mathew Evins is the Chairman and Co-Founder of EVINS Communications, an award-winning brand marketing communications and public relations firm specializing in the premium, prestige and luxury sectors.  The Agency encompasses four practice areas; Brand Essence & Content Curation; Digital & Social Insights & Implementation; Food, Spirits & Wine; Lifestyle; and Travel & Hospitality.  EVINS Communications has an established reputation for providing consummate business strategic counsel, as well as for transforming brand potential into brand performance.  The Agency utilizes business, market and digital analytics and insights to create strategies and programs that engender exponential brand benefit and quantifiable business value.  Well known for its exceptional creativity, strategies and tactics, the Agency utilizes compelling brand activations, immersive content and experiential programming, event embedding and brand placement, media and influencer engagement, thought leadership and authority positioning, strategic brand collaborations and partnerships, to catalyze and enhance brand resonance, brand engagement and brand advocacy.  EVINS Communications provides clients with a demonstrable and exponential return on investment and builds enduring client partnerships, with an average tenure of more than eight years and several in excess of two decades. 
    Since its founding in 1987, EVINS has played an invaluable role in the development and growth of such icons, innovators and pioneers as American Express Centurion and Platinum, Barney’s New York, Bergdorf Goodman, Bomber Ski, Cakebread Cellars, Chaumet, Colgin Cellars, CORE Club, Courvoisier Cognac, Departures Magazine, Duxiana, Ebel Watches, Exclusive Resorts, Glaceau Vitamin Water, Half Moon Resort, Hotels & Resorts of Halekulani, Inspirato, Jet Linx Aviation, Leica Camera, Louis Jadot Wines, Maker's Mark Bourbon, Marquis Jet, Neiman Marcus, Ocean Reef Club, Park Hyatt, National Limousine Association, Preferred Hotels & Resorts, Rosewood Hotel & Resorts, SmartWater, South Sea Pearl Consortium, Swarovski, Tequila Avion, The Knickerbocker Hotel, The Lanesborough, The Lowell, Tourneau, Trinchero Family Estates, Uniworld Boutique River Cruise Collection, Valentino, Vera Wang and Wheels Up, amongst many others.
    Prior to founding EVINS Communications, Mr. Evins previously served as CEO of Pain Therapeutics Corporation, a healthcare services and technology innovator, beforehand as President of Cardiff Consultants, a business and financial strategic consultancy and formerly as Vice President of Vector Petroleum Corporation, an oil and gas exploration business.  While an undergraduate at the University of Pennsylvania, from which he received a B.A. degree, Mr. Evins created and co-published “The Talisman Report,” which became the world’s leading investment advisory newsletter for the three years of its publication.  While attending the University of Pennsylvania, and for more than six years beforehand, Mr. Evins served on the staff of Cornell Medical Center, initially as a Surgical Research Associate in the Cardiovascular Research Laboratory and, subsequently, as Associate Director of the Rogosin Organ Retrieval & Preservation Laboratory. 
    Mr. Evins is one of the most respected authorities and thought leaders in luxury and luxury hospitality, has lectured at the Cornell Hotel School and NYU’s Graduate School of Business, and has authored numerous articles on luxury and lu...
    51 min
  • Guests, CNN’s Abby Phillip, Political Correspondent, and Manu Raju, Senior Congressional Correspondent – That Said with Michael Zeldin
    Join Michael Zeldin as he speaks with CNN’s Abby Phillip, Political Correspondent, and Manu Raju, Senior Congressional Correspondent, to break down what to expect at 1600 Pennsylvania Ave and on Capitol Hill. How will this new government work, if at all? Who will hold the keys to success or stalemate?
    Guests
    Abby Phillip
    Political Correspondent, CNN
    Abby Phillip is a CNN Political Correspondent covering the 2020 presidential election. She is on the campaign trail but is based in Washington, D.C. She joined the network in 2017 to cover the Trump Administration and served as White House Correspondent through 2019. In January 2020, she moderated CNN's Democratic Presidential Debate in Iowa.
    Phillip joined CNN from The Washington Post where she most recently served as a national political reporter, covering the White House. While at The Washington Post, Phillip wrote on a wide range of subjects related to the Trump White House, including efforts to repeal and replace the Affordable Care Act, the president's overseas trip to Poland and Germany for his first G-20. As a campaign reporter during the 2016 election Phillip extensively covered Hillary Clinton's presidential campaign.
    Phillip was also a general assignment reporter for the Washington Post, where she covered domestic an international news including the tragic Charleston, S.C. and San Bernardino massacres. Before joining the Washington Post, Phillip was a digital reporter for politics at ABC News. She has also covered the Obama White House for POLITICO as well as campaign finance and lobbying.
    Phillip was raised in Bowie, Md. and is a graduate of Harvard University with a degree in Government. She currently lives in Washington with her husband.
    Manu Raju
    Senior Congressional Correspondent, CNN
    Manu Raju is a senior congressional correspondent at CNN, covering Capitol Hill and campaign politics. Raju is a veteran reporter in Washington, having previously served as a top Capitol Hill correspondent at Politico for seven years. Prior to his time at Politico, Raju reported for The Hill newspaper, Congressional Quarterly and Inside Washington Publishers. He has long been a frequent guest on political talk shows on TV and radio.
    Raju has won multiple journalism awards for his reporting on the major battles consuming Washington and his coverage of campaign politics. In 2012, Raju was part of a team of four reporters who won the White House Correspondents Association's prestigious Merriman Smith award for presidential reporting under deadline pressure for their coverage of the debt ceiling crisis. In 2015, Raju also was awarded first prize by the Society of Professional Journalists in D.C. for beat coverage of the 2014 midterm elections, and a Folio: Eddie Award for a feature profile on Senator Elizabeth Warren. In 2017, Raju won the Joan Shorenstein Barone award, given annually for best congressional reporting by the Radio and Television Correspondent Association.
    Raju has developed a reputation as a reporter who can find out what politicians are privately discussing out of the public's view. And he is well known for his sharp and skillful questioning of politicians, a skill he showcased in 2014 when he moderated debates in two of the biggest races in the country -- for a key Senate seat in Colorado and a hotly contested governor's race there as well.
    Raju got his start in media working at the student newspaper The Badger Herald at the University of Wisconsin-Madison, his alma mater. And his writing roots extend to his late grandfather, Gopalakrishna Adiga, a legendary poet from South India who wrote in the language of Kannada. Raju is a long-suffering Chicago sports fan and a native of the Greater Chicago area.
     
    Host
    Michael Zeldin
    Michael Zeldin is a well-known and highly-regarded TV and radio analyst/commentator.
    1 hr 9 min
  • Guests, CNN’s Abby Phillip, Political Correspondent, and Manu Raju, Senior Congressional Correspondent – That Said with Michael Zeldin


    Join Michael Zeldin as he speaks with CNN’s Abby Phillip, Political Correspondent, and Manu Raju, Senior Congressional Correspondent, to break down what to expect at 1600 Pennsylvania Ave and on Capitol Hill. How will this new government work, if at all? Who will hold the keys to success or stalemate?
    Guests
    Abby Phillip
    Political Correspondent, CNN
    Abby Phillip is a CNN Political Correspondent covering the 2020 presidential election. She is on the campaign trail but is based in Washington, D.C. She joined the network in 2017 to cover the Trump Administration and served as White House Correspondent through 2019. In January 2020, she moderated CNN's Democratic Presidential Debate in Iowa.
    Phillip joined CNN from The Washington Post where she most recently served as a national political reporter, covering the White House. While at The Washington Post, Phillip wrote on a wide range of subjects related to the Trump White House, including efforts to repeal and replace the Affordable Care Act, the president's overseas trip to Poland and Germany for his first G-20. As a campaign reporter during the 2016 election Phillip extensively covered Hillary Clinton's presidential campaign.
    Phillip was also a general assignment reporter for the Washington Post, where she covered domestic an international news including the tragic Charleston, S.C. and San Bernardino massacres. Before joining the Washington Post, Phillip was a digital reporter for politics at ABC News. She has also covered the Obama White House for POLITICO as well as campaign finance and lobbying.
    Phillip was raised in Bowie, Md. and is a graduate of Harvard University with a degree in Government. She currently lives in Washington with her husband.

    Manu Raju
    Senior Congressional Correspondent, CNN
    Manu Raju is a senior congressional correspondent at CNN, covering Capitol Hill and campaign politics. Raju is a veteran reporter in Washington, having previously served as a top Capitol Hill correspondent at Politico for seven years. Prior to his time at Politico, Raju reported for The Hill newspaper, Congressional Quarterly and Inside Washington Publishers. He has long been a frequent guest on political talk shows on TV and radio.
    Raju has won multiple journalism awards for his reporting on the major battles consuming Washington and his coverage of campaign politics. In 2012, Raju was part of a team of four reporters who won the White House Correspondents Association's prestigious Merriman Smith award for presidential reporting under deadline pressure for their coverage of the debt ceiling crisis. In 2015, Raju also was awarded first prize by the Society of Professional Journalists in D.C. for beat coverage of the 2014 midterm elections, and a Folio: Eddie Award for a feature profile on Senator Elizabeth Warren. In 2017, Raju won the Joan Shorenstein Barone award, given annually for best congressional reporting by the Radio and Television Correspondent Association.
    Raju has developed a reputation as a reporter who can find out what politicians are privately discussing out of the public's view. And he is well known for his sharp and skillful questioning of politicians, a skill he showcased in 2014 when he moderated debates in two of the biggest races in the country -- for a key Senate seat in Colorado and a hotly contested governor's race there as well.
    Raju got his start in media working at the student newspaper The Badger Herald at the University of Wisconsin-Madison, his alma mater. And his writing roots extend to his late grandfather, Gopalakrishna Adiga, a legendary poet from South India who wrote in the language of Kannada. Raju is a long-suffering Chicago sports fan and a native of the Greater Chicago area.
     
    Host
    Michael Zeldin
    Michael Zeldin is a well-known and highly-regarded TV and radio analyst/commentator.

    1 hr 9 min
  • PR Masters Series Podcast, Episode #50 – Bill Nielsen
    About the Podcast
    The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.  Today’s special guest is Bill Nielsen, a public relations and corporate communications authority.
     
    About Our Guest
    Bill Nielsen, a public relations and corporate communications authority, is currently a consultant to management of for-profit and not-for-profit organizations.
    He retired as corporate vice president of Johnson & Johnson (J&J) in December 2004, after serving l7 years with the company, where he was the chief public relations and corporate communications officer. He joined J&J in 1988, following l8 years as a public relations agency consultant with Carl Byoir & Associates and Hill and Knowlton. In addition to executive roles in agency management, he specialized in corporate communications and crisis management in such industries as consumer finance, insurance, defense, biotech, and airlines.
    Nielsen was elected to the Robert Wood Johnson Foundation Board of Trustees in January 2011. He also serves as Chairman of the Board of Advisors to the Arthur W. Page Center for Integrity in Public Communications at Penn State University.
    Nielsen served two terms as president of the Arthur W. Page Society and was inducted into that organization’s Hall of Fame in September 2003. He served on its board of trustees for 17 years and continues as chair of the Society’s Honors Committee. He also chaired the boards of The Seminar and the Institute for Public Relations and continues as an emeritus director. He is a member of The Wisemen and the Public Relations Society of America.
    In addition to his consulting work, Nielsen is a frequent guest lecturer at public relations and corporate communications graduate programs at universities across the country. He was inducted into the PRWeek Hall of Fame in December 2014, and was honored by The Plank Center with its Milestones in Mentoring Legacy award in 2017.
    Following graduation from Oregon State University, Nielsen served in the U.S. Air Force as a public information officer in Washington, D.C., and Japan. He and his wife, Doris, reside in Maryland, where they are both active in community affairs.
    50 min
  • (SPECIAL) PR Masters Series Podcast, Episode #49 – Art Stevens, Interviewed by Shelley Spector
    About the Podcast
    The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.

    Today’s special guest is Art Stevens, Managing Partner of The Stevens Group.  With today's episode, our "host" is our guest.  Join Art as he's interviewed by Shelley Spector, Co-Founder of The Museum of Public Relations & President, Spector & Associates.

     
    About Our Special Guest
    ART STEVENS is  Managing Partner of The Stevens Group, a consulting organization that specializes in facilitating mergers and acquisitions in the public relations and related marketing communications industries. The firm also provides consulting in PR agency management, profitability and strategic planning.             
    Mr. Stevens was the CEO of LobsenzStevens, one of the most prestigious independent public relations firms in the country for many years. Among the clients his firm served are American Express, Bristol-Myers Squibb, Johnson & Johnson, Pitney Bowes, The New York State Lottery, McKinsey & Company, Ernst & Young, Hertz and many others. 
    In 1999 LobsenzStevens was acquired by Publicis and Mr. Stevens stayed on to manage what became the New York office of Publicis Dialog. In 2003 he began a new career in the public relations agency industry. 
    Mr. Stevens has served as instructor of public relations and management case studies at Fairleigh Dickinson University and has lectured at the New School, New York University and many other colleges and associations.   
    Listed in Who’s Who in America, Mr. Stevens has written numerous articles for financial, management, marketing and public relations publications. He is the author of the The Persuasion Explosion, a book published by Acropolis Books dealing with the role and influence of contemporary public relations practices.  He is also the author of When and How -- Selling Your Public Relations Firm. 
    A former president of the Publicity Club of New York and an accredited member of the Public Relations Society of America, Mr. Stevens was elected to PRSA’s College of Fellows, an honor given to a select group of public relations practitioners for meritorious professional lifetime achievements. As chairman of the Public Relations Committee of PRSA, he initiated a program to establish a closer relationship between the profession and national media.  
    A former member of the executive committee of the Counselors Academy, Mr. Stevens founded the organization’s ethics committee and helped institute a new code of ethics and a grievance process. He was honored by the New York Chapter of PRSA with three awards: the annual John Hill Award for lifetime achievement; the President's Award for service to the chapter; and the Phil Dorf Award for mentoring and educational achievements.. He was also inducted into the City College of New York Communications Alumni Hall of Fame, which also includes David Finn, The Kalb Brothers and The New York Times’ A.M. Rosenthal. 
    Mr. Stevens has remained active in the Public Relations Society of America. He served as president of the New York Chapter  and on the national board as Secretary and board member. He is the recipient of the Patrick Jackson Award from PRSA for lifetime achievement to the organization and the profession. 
    He was nominated for an Emmy Award for a weekly humor commentary on WINK-TV, the CBS television affiliate in Fort Myers, Florida.  He has also written a humor column for the Sanibel Island Reporter, a weekly newspaper in Sanibel, Florida. 
    Mr. Stevens presently serves on such boards as Crossroads Theatre Company, a regional African American theatre company; the City College of New York Communications Alumni Grou...
    31 min
  • (SPECIAL) PR Masters Series Podcast, Episode #49 – Art Stevens, Interviewed by Shelley Spector
    About the Podcast
    The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.
    Today’s special guest is Art Stevens, Managing Partner of The Stevens Group.  With today's episode, our "host" is our guest.  Join Art as he's interviewed by Shelley Spector, Co-Founder of The Museum of Public Relations & President, Spector & Associates.
     
    About Our Special Guest
    ART STEVENS is  Managing Partner of The Stevens Group, a consulting organization that specializes in facilitating mergers and acquisitions in the public relations and related marketing communications industries. The firm also provides consulting in PR agency management, profitability and strategic planning.             
    Mr. Stevens was the CEO of LobsenzStevens, one of the most prestigious independent public relations firms in the country for many years. Among the clients his firm served are American Express, Bristol-Myers Squibb, Johnson & Johnson, Pitney Bowes, The New York State Lottery, McKinsey & Company, Ernst & Young, Hertz and many others. 
    In 1999 LobsenzStevens was acquired by Publicis and Mr. Stevens stayed on to manage what became the New York office of Publicis Dialog. In 2003 he began a new career in the public relations agency industry. 
    Mr. Stevens has served as instructor of public relations and management case studies at Fairleigh Dickinson University and has lectured at the New School, New York University and many other colleges and associations.   
    Listed in Who’s Who in America, Mr. Stevens has written numerous articles for financial, management, marketing and public relations publications. He is the author of the The Persuasion Explosion, a book published by Acropolis Books dealing with the role and influence of contemporary public relations practices.  He is also the author of When and How -- Selling Your Public Relations Firm. 
    A former president of the Publicity Club of New York and an accredited member of the Public Relations Society of America, Mr. Stevens was elected to PRSA’s College of Fellows, an honor given to a select group of public relations practitioners for meritorious professional lifetime achievements. As chairman of the Public Relations Committee of PRSA, he initiated a program to establish a closer relationship between the profession and national media.  
    A former member of the executive committee of the Counselors Academy, Mr. Stevens founded the organization’s ethics committee and helped institute a new code of ethics and a grievance process. He was honored by the New York Chapter of PRSA with three awards: the annual John Hill Award for lifetime achievement; the President's Award for service to the chapter; and the Phil Dorf Award for mentoring and educational achievements.. He was also inducted into the City College of New York Communications Alumni Hall of Fame, which also includes David Finn, The Kalb Brothers and The New York Times’ A.M. Rosenthal. 
    Mr. Stevens has remained active in the Public Relations Society of America. He served as president of the New York Chapter  and on the national board as Secretary and board member. He is the recipient of the Patrick Jackson Award from PRSA for lifetime achievement to the organization and the profession. 
    He was nominated for an Emmy Award for a weekly humor commentary on WINK-TV, the CBS television affiliate in Fort Myers, Florida.  He has also written a humor column for the Sanibel Island Reporter, a weekly newspaper in Sanibel, Florida. 
    Mr. Stevens presently serves on such boards as Crossroads Theatre Company, a regional African American theatre company; the City College of New York Communications Alumni Grou...
    31 min
  • PR Masters Series Podcast, Episode #48 – Anthony P. Carter, Global Diversity and Social Justice Writer and Lecturer
    About the Podcast
    The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.  Today’s special guest is Anthony P. Carter, Global Diversity and Social Justice Writer and Lecturer.
     
     
    About Our Guest
    Anthony P. Carter is a writer, lecturer, social justice influencer and award-winning global diversity and inclusion leader. He retired in 2015 as the Chief Diversity Officer at Johnson & Johnson.
    His 40+ year career spans the corporate, government and not for profit sectors. He has the distinction of being recognized as a public relations legend by the New York City Chapter of the Public Relations Society of America. He is a highly sought-after global diversity and inclusion speaker.
    Anthony has held two government press secretary roles of prominence at the local and national levels...in the New York City Mayor’s Office and in the United States House of Representatives.
    The recipient of numerous awards for his work in diversity and inclusion, including the distinguished Corporate Diversity Award from the New Brunswick-New Jersey Branch of the N.A.A.C.P., Anthony is currently an Executive Committee Member of the Board of Trustees for Fordham University; President of the Board of Trustees of the Crossroads Theatre Company in New Jersey; recently retired Trustee of the United Way – USA; and Board Member-Emeritus of the National Medical Fellowships.
    As a writer, Anthony has national and global reach. He’s written several articles over the past few years, including “What Does it Mean to be a Black Catholic?”; “Social Justice: The New Diversity; “Racism in Colleges and Universities Across America” and “Social Separation and Social Injustice: Corporate America’s Accountability & Opportunity.”
    Anthony has personal and enduring relationships with top civil rights leaders and educators across the United States.
    In 2017, Anthony received an Honorary Doctorate of Humane Letters from Fordham University for his work in global diversity and social justice.
    46 min
  • PR Masters Series Podcast, Episode #47 – Aaron Kwittken
    About the Podcast
    The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.  Today’s special guest is Aaron Kwittken, Founder and CEO of PRophet.
     
     
    About Our Guest
    Aaron Kwittken is founder and CEO of PRophet, an AI-driven PR SaaS platform backed by MDC Ventures. He is also founder and chairman of KWT Global, a highly acclaimed PR and brand strategy firm with offices in New York, London and Los Angeles. A proud George Washington University alum, Aaron serves on GW’s School of Media and Public Affairs advisory committee. He’s president-elect of PRSA-New York and past president of the Americas for the International Communications Consultancy Organization (ICCO); a former Board member of the PR Council; a former adjunct professor at NYU; writes for Forbes and The Drum; and is the creator and host of the popular Brand on Purpose podcast that features companies that do well by doing good. He has deep expertise in marketing technology, brand strategy, reputation management, crisis management and purpose-driven marketing. An endurance sports enthusiast, Aaron puts social impact at the center of everything he does personally and professionally.
    44 min
  • PR Masters Series Podcast, Episode #46 – Michael Nyman
    About the Podcast
    The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.  Today’s special guest is Michael Nyman, Founder & CEO, Acceleration Community of Companies.
     
    About Our Guest
    Michael Nyman has made a career by being on the leading edge of marketing trends. With this latest venture, Acceleration Community of Companies (ACC), he has created another new go to market strategy.  After establishing a new marketing approach in the early 90s to merge the world of brands and entertainment, Nyman, the former longtime PMK*BNC Co-Chairman & CEO, pivoted his firm in 2010 to focus on harnessing expertise with popular culture and entertainment as a way for their brand clients to differentiate themselves and better connect with their consumers. 
    With ACC, Nyman is developing a new go-to market business approach with a series of strategic and complementary acquisitions, including MKG, a leading creative agency specializing in brand experiences, Pink Sparrow, a design and fabrication shop specializing in experiential environments and Stripe Theory, a data and analytics agency.  Additionally, ACC has a Brand Advisory unit, a consultancy aimed at providing clients a central point for integration and customization. 
    Acceleration is creating a unique community of specialized firms helping clients move quickly and efficiently with their branding, marketing and media decisions and action.  ACC is built for clients looking for an alternative marketing solution partner not interested in or reliant on the old legacy marketing models.  Current ACC clients include a range of Fortune 500 as well as DTC brands, from Amazon, Facebook, ABinBev, Canopy Growth, Fashion Nova and Google to Target, Pepsi, and T-Mobile.
    As Chairman and CEO of PMK●BNC, Nyman was the architect behind one of the world’s most influential communications and marketing firms and led the historic merger of his previous firm, Bragman Nyman Cafarelli (BNC), with the renowned entertainment publicity powerhouse PMK, in the fall of 2009.   
    Nyman, a 30-year veteran, started his own firm, Bragman Nyman Cafarelli (along with founder Howard Bragman and co-founder Brad Cafarelli) in 1991, before selling it to Interpublic Group of Companies (IPG:NYSE) in the fall of 2000, and leading the firm through its transition to a public company and subsequent expansion. Along the way Nyman founded a Licensing company for IPG, as well as served as Vice-Chairman of IPG Sports & Entertainment (IPSEG).
    In the fall of 2009, Nyman was asked to lead the merger combining the talent powerhouse of PMK with BNC’s established leadership in not only communications, but also marketing services and expertise in merging brands with entertainment.  Within five years PMK*BNC had doubled its revenue and built up to 300 employees representing nearly 1,000 entertainment and Fortune 500 clients and projects across their Los Angeles, New York and London offices.  
    Michael Nyman is a leading authority with keen cultural insights in bridging the worlds of entertainment and consumer brand marketing and has achieved numerous accolades.  Nyman was named to The Holmes Report’s inaugural Innovator 25 list in 2013 for strategically positioning PMK●BNC as the experts on pop culture.
    Under his leadership, PMK*BNC was named both PR and Marketing Agency of the Year by the 2016 American Business Awards, ranked #1 on Los Angeles Business Journal’s 2016 PR firms List, ranked #17 on Advertising Age’s 2016 Largest PR firms in the U.S., and ranked #29 on PRWeek’s 2016 Global Agency Report, among many other prestigious recognitions, rankings and awards.
    52 min
  • PR Masters Series Podcast, Episode #45 – Ronn Torossian
    About the Podcast
    The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.  Today’s special guest is Ronn Torossian, CEO, 5WPR.
     
     
    About Our Guest
    Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. 
    Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, and a 2020 Top Crisis Communications Professional by Business Insider. 
    Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, was named to PR Week's "40 under Forty" list, is a contributing columnist for Forbes and the New York Observer, and his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations" is an industry best-seller.
    47 min

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The Stevens/Jachetti Group PR Masters Series Podcast explores how AI, ROI and changing client expectations are reshaping public relations, reputation and agency leadership, featuring candid…

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