PR Matters - The Public Relations Podcast

By Beverley Walkden

Welcome to PR Matters, the ultimate podcast for PR professionals and anyone seeking to master the world of public relations and marketing. Presented by Steele Public Relations and hosted by the experi... more

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FAQs about PR Matters - The Public Relations Podcast:

How many episodes does PR Matters - The Public Relations Podcast have?

The podcast currently has 21 episodes available.

PR Matters - The Public Relations Podcast episodes:

April 08, 2024 The PR Big Break S1 E20
Welcome to Series 1 Episode 20 of 'PR Matters - The Public Relations Podcast'.
This is our last episode in Series 1! Come and join us for a glass of fizz.
You've been amazing, so thank you.
We'll be back with Series 2 in September 2024, when there'll be a line-up of inspiring, ambitious and, quite frankly, magical and mystical guests, with decades of wisdom to share with you so that you can master PR & Marketing and smash those sales and performance targets.
Join host, former award-winning TV and newspaper Journalist, Beverley Walkden (Steele) as she raises a well-earned toast to you, our listeners!
About the host:
Your host, Beverley Walkden, is Managing Director of Steele Public Relations. Steele PR offers strategy and growth solutions to the public and private sectors. We give your brand a brilliant digital footprint. Beverley was voted 'Best Female' at this year's Cheshire Business Awards. She is a former TV and print Journalist and now runs Steele Public Relations Limited. She is also guest expert on TVs Cops Gone Bad with actor Will Mellor. Bev is a judge in the Chartered Institute of Public Relations PRide Awards.
www.steelepublicrelations.co.uk
Email: [email protected]
Follow us on all major social channels @steelepublicrelations
If you think you'd make a great guest, get in touch!
Do you want to learn how to do your own PR?
Our programme is for you:
It will cover the critical elements of PR; how to plan and deliver PR & Marketing consistently for your business and win the attention of the press, TV and Radio - plus how to grow your socials,
Your award-winning programme hosts have been on TV and write for the press and have forty years’ PR experience between them. Beverley Walkden runs Steele Public Relations and is a Chartered Institute of Public Relations Judge, plus ‘Best Female’ in this year’s Cheshire Business Awards. She appears in the press and on TV.
Sarah Stephens⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠ as well as an Associate for Steele PR, runs her own luxury travel PR business - Tree Communications - and is a finalist for ‘Best Customer Service’ in this year’s Cheshire Business Awards.
Combined, they make a powerful partnership of skills spanning newspapers, Radio TV, PR, Social Media, Sales and Marketing.
Email or call for a brochure detailing our next day long course.
Email: [email protected] or call: (07591745742)

...more
13min
March 25, 2024 The Broadcaster And The PR S1 E19
Welcome to Series 1 Episode 19 of 'PR Matters - The Public Relations Podcast'.
This is our penultimate episode in Series 1 - The Broadcast And The PR. The second series is out in September and will be even better! Make sure you follow us so you don't miss out!
ALERT: There are sound issues on this podcast but the content is so fab - I had to publish!
Phil Caplin from London-based agency, Broadcast Revolution, gives us his insights into how to pitch to TV. He takes time out of his incredibly busy schedule to talk to PR Matters about how public relations professionals can successfully pitch their clients on to TV and radio. It's just a shame this rare interview doesn't meet the normal broadcast standards as Phil's sound is 'in and out'. Apologies for this.
If you're still eager to listen and this hasn't put you off, you'll learn how to use PR in television environments. What's the best way to get the attention of TV journalists? Is TV still relevant? What's the benefit of getting on to TV? How do you do it?
Join host, former award-winning TV and newspaper Journalist, Beverley Walkden (Steele).
About the host:
Your host, Beverley Walkden, is Managing Director of Steele Public Relations. Steele PR offers strategy and growth solutions to the public and private sectors. We give your brand a brilliant digital footprint. Beverley was voted 'Best Female' at this year's Cheshire Business Awards. She is a former TV and print Journalist and now runs Steele Public Relations Limited. She is also guest expert on TVs Cops Gone Bad with actor Will Mellor. Bev is a judge in the Chartered Institute of Public Relations PRide Awards.
www.steelepublicrelations.co.uk
Email: [email protected]
Follow us on all major social channels @steelepublicrelations
If you think you'd make a great guest, get in touch!
Do you want to learn how to do your own PR?
Our programme is for you:
It will cover the critical elements of PR; how to plan and deliver PR & Marketing consistently for your business and win the attention of the press, TV and Radio - plus how to grow your socials,
Your award-winning programme hosts have been on TV and write for the press and have forty years’ PR experience between them. Beverley Walkden runs Steele Public Relations and is a Chartered Institute of Public Relations Judge, plus ‘Best Female’ in this year’s Cheshire Business Awards. She appears in the press and on TV.
Sarah Stephens⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠ as well as an Associate for Steele PR, runs her own luxury travel PR business - Tree Communications - and is a finalist for ‘Best Customer Service’ in this year’s Cheshire Business Awards.
Combined, they make a powerful partnership of skills spanning newspapers, Radio TV, PR, Social Media, Sales and Marketing.
Email or call for a brochure detailing our next day long course.
Email: [email protected] or call: (07591745742)

...more
25min
March 18, 2024 The Music Manager And The PR S1 E18
Welcome to Series 1 Episode 18 of 'PR Matters - The Public Relations Podcast' where you'll learn all about music management and how public relations plays a central part in rocketing musical careers.
We talk to legendary music manager Natasha Maddison about her career managing and promoting American funk and soul jazz saxophonist, Maceo Parker, best known for his work with James Brown in the 1960s, Parliament-Funkadelic in the 1970s and Prince in the 2000s. Parker was a prominent soloist on many of Brown's hit recordings, and a key part of his band, playing alto, tenor and baritone saxophones.
What's it like being a music manager and how important is PR in this business? Natasha talks takes us through it and leaves us in no doubt that hard work and commitment is the only way to succeed. Managing the talent's ego is a huge part of the role and for the artist, mastering the ego is a sign of success. The ego gets a bad press - but It's the ego that helps us get out there on stage and perform in the first place. A balance is required.
Find out more about Natasha and her career:
(8) Natasha Maddison | Facebook
Join host, former award-winning TV and newspaper Journalist, Beverley Walkden (Steele).
About the host:
Your host, Beverley Walkden, is Managing Director of Steele Public Relations. Steele PR offers strategy and growth solutions to the public and private sectors. We give your brand a brilliant digital footprint. Beverley was voted 'Best Female' at this year's Cheshire Business Awards. She is a former TV and print Journalist and now runs Steele Public Relations Limited. She is also guest expert on TVs Cops Gone Bad with actor Will Mellor. Bev is a judge in the Chartered Institute of Public Relations PRide Awards.
www.steelepublicrelations.co.uk
Email: [email protected]
Follow us on all major social channels @steelepublicrelations
If you think you'd make a great guest, get in touch!
Do you want to learn how to do your own PR?
Steele Public Relations brings you ‘Push Your Own PR’ - an in-person training day that reveals the hidden secrets to power-up your own PR without breaking the bank, critical for SMEs and start-ups but also suitable for bigger corporates who want to teach in-house staff these crucial skills.
WHEN?
Join our in-person day in City Centre Manchester, on Wednesday, March, 27, from 10am to 6pm (venue tbc) for an insightful deep dive into the workings of PR and how to master it.
It will cover the critical elements of PR; how to plan and deliver PR & Marketing consistently for your business and win the attention of the press, TV and Radio - plus how to grow your socials,
Your award-winning programme hosts have been on TV and write for the press and have forty years’ PR experience between them. Beverley Walkden runs Steele Public Relations and is a Chartered Institute of Public Relations Judge, plus ‘Best Female’ in this year’s Cheshire Business Awards. She appears in the press and on TV.
Sarah Stephens⁠⁠⁠⁠,⁠⁠⁠⁠ as well as an Associate for Steele PR, runs her own luxury travel PR business - Tree Communications - and is a finalist for ‘Best Customer Service’ in this year’s Cheshire Business Awards.
Combined, they make a powerful partnership of skills spanning newspapers, Radio TV, PR, Social Media, Sales and Marketing.

...more
12min
March 11, 2024 The Fear of Public Speaking S1 E17
Welcome to Series 1 Episode 17 of 'PR Matters - The Public Relations Podcast' where you'll learn how to master the fear of public speaking.
Glossophobia is one of the biggest phobias in the western world! But what causes it? Why are some of us more prone to this fear than others? As a PR you need nuclear levels of confidence, but many lack it. So, how do we get it?
We talk to expert transformational coach, Marcus Matthews, about the brain's ability to be 'debugged' of fears and phobias like public speaking. "We just need to install a new software into the brain," assures Marcus, "and then we won't fear speaking in public ever again."
Marcus says the fear is a feeling that influences the mind and behaviour, and hypnotherapy is the only way to re-programme the mind. It's a fascinating bite-sized episode that answers some deep questions about the human psyche as it relates to the fear of public speaking.
For more information about Marcus and his work visit:
What is Life Coaching & Hypnotherapy - Does it work? (makeyourlifecount.co.uk)
Join host, former award-winning TV and newspaper Journalist, Beverley Walkden (Steele).
About the host:
Your host, Beverley Walkden, is Managing Director of Steele Public Relations. Steele PR offers strategy and growth solutions to the public and private sectors. We give your brand a brilliant digital footprint. Beverley was voted 'Best Female' at this year's Cheshire Business Awards. She is a former TV and print Journalist and now runs Steele Public Relations Limited. She is also guest expert on TVs Cops Gone Bad with actor Will Mellor. Bev is a judge in the Chartered Institute of Public Relations PRide Awards.
www.steelepublicrelations.co.uk
Email: [email protected]
Follow us on all major social channels @steelepublicrelations
If you think you'd make a great guest, get in touch!
Do you want to learn how to do your own PR?
Steele Public Relations brings you ‘Push Your Own PR’ - an in-person training day that reveals the hidden secrets to power-up your own PR without breaking the bank, critical for SMEs and start-ups but also suitable for bigger corporates who want to teach in-house staff these crucial skills.
WHEN?
Join our in-person day in City Centre Manchester, on Wednesday, March, 27, from 10am to 6pm (venue tbc) for an insightful deep dive into the workings of PR and how to master it.
It will cover the critical elements of PR; how to plan and deliver PR & Marketing consistently for your business and win the attention of the press, TV and Radio - plus how to grow your socials,
Your award-winning programme hosts have been on TV and write for the press and have forty years’ PR experience between them. Beverley Walkden runs Steele Public Relations and is a Chartered Institute of Public Relations Judge, plus ‘Best Female’ in this year’s Cheshire Business Awards. She appears in the press and on TV.
Sarah Stephens⁠⁠⁠,⁠⁠⁠ as well as an Associate for Steele PR, runs her own luxury travel PR business - Tree Communications - and is a finalist for ‘Best Customer Service’ in this year’s Cheshire Business Awards.
Combined, they make a powerful partnership of skills spanning newspapers, Radio TV, PR, Social Media, Sales and Marketing.

...more
16min
March 04, 2024How To Be A Confident PR S1 E16
Welcome to Series 1 EP 16 of 'PR Matters - The Public Relations Podcast.'
Do you struggle with confidence while working as a PR? Do you find it hard to talk about your work in front of your team because you're shy or nervous - yet you're in a role which requires nuclear levels of confidence? Don't worry. You're not alone. There are plenty of ways to get rid of this annoying state of mind and bring a much more calm and confident version of yourself to work each day. In this episode we're talking to clinical expert hypnotherapist, Stephanie Newton, from Diamond Wellbeing, based in Wilmslow, to hear all about how we can build our self confidence by taking some simple steps in life and ultimately doing away with limiting mindsets and nervous emotional states.

By the way...don't miss this!
Do you want to learn how to do your own PR?
Steele Public Relations brings you ‘Push Your Own PR’ - an in-person training day that reveals the hidden secrets to power-up your own PR without breaking the bank, critical for SMEs and start-ups but also suitable for bigger corporates who want to teach in-house staff these crucial skills.
WHEN?
Join our in-person day in City Centre Manchester, on Wednesday, March, 27, from 10am to 6pm (venue tbc) for an insightful deep dive into the workings of PR and how to master it.
It will cover the critical elements of PR; how to plan and deliver PR & Marketing consistently for your business and win the attention of the press, TV and Radio - plus how to grow your socials,
Your award-winning programme hosts have been on TV and write for the press and have forty years’ PR experience between them. Beverley Walkden runs Steele Public Relations and is a Chartered Institute of Public Relations Judge, plus ‘Best Female’ in this year’s Cheshire Business Awards. She appears in the press and on TV.
Sarah Stephens⁠⁠,⁠⁠ as well as an Associate for Steele PR, runs her own luxury travel PR business - Tree Communications - and is a finalist for ‘Best Customer Service’ in this year’s Cheshire Business Awards.
Combined, they make a powerful partnership of skills spanning newspapers, Radio TV, PR, Social Media, Sales and Marketing.
You will come away with:
A completed press release and guaranteed media coverage – the press release will be ready to upload to your website and send to the media plus you'll learn the skills to write your own press releases in the future.

A confidently delivered piece to camera so that you can start building up your personal brand on social media and practice for showreels and TV interviews

Valuable networking and advice normally only available in successful corporate boardrooms.

A workbook with the day’s tips and tricks all packaged up for you to take away, plus your own personally tailored PR strategy for your business.

We guarantee you an appearance on a future podcast, in the press, on radio or TV (worth hundreds if not thousands of pounds!).

Depending on your PR package, you will get to finish the day with a dinner MASTERMIND which will give you added deep PR & Marketing insight.

You are guaranteed to come away with vital skills for your business, valuable contacts and most importantly the knowledge to Push Your Own PR and hit sales targets.

Cost is £450.00 per person. Payment plans are available. Secure your space with just £50 deposit up front.
Push Your Own PR runs February/March/ June/ August/ November. Just ask for details.
P.S. If the day long event doesn’t suit you just ask about our online 'pay-as-you-go' £60 hourly sessions which are tailored to your personal needs. We recommend weekly sessions over Teams or Zoom platforms.
Contact us at:
⁠⁠[email protected]⁠⁠
MOB: (+44) 07591 745742
⁠⁠WEB: www.steelepublicrelations.co.uk⁠⁠
Follow us on all major socials @steelepublicrelations
If you think you'd make a great guest, get in touch!
...more
22min
February 26, 2024Do You Need PR Training? S1 E15
Welcome to Series 1 EP 15 of 'PR Matters - The Public Relations Podcast.'
Do you need PR training? Come to the 'Push Your Own PR' day on Wed, March 27, 20024 in Manchester.
You'll learn how to manage your own PR. You'll learn how to attract the media and how to exploit it so that your business attracts more customers.
Steele Public Relations brings you ‘Push Your Own PR’ - an in-person training day that reveals the hidden secrets to power-up your own PR without breaking the bank, critical for SMEs and start-ups but also suitable for bigger corporates who want to teach in-house staff these crucial skills.
WHEN?
Join our in-person day in City Centre Manchester, on Wednesday, March, 27, from 10am to 6pm (venue tbc) for an insightful deep dive into the workings of PR and how to master it.
It will cover the critical elements of PR; how to plan and deliver PR & Marketing consistently for your business and win the attention of the press, TV and Radio - plus how to grow your socials,
Your award-winning programme hosts have been on TV and write for the press and have forty years’ PR experience between them. Beverley Walkden runs Steele Public Relations and is a Chartered Institute of Public Relations Judge, plus ‘Best Female’ in this year’s Cheshire Business Awards. She appears in the press and on TV.
Sarah Stephens⁠,⁠ as well as an Associate for Steele PR, runs her own luxury travel PR business - Tree Communications - and is a finalist for ‘Best Customer Service’ in this year’s Cheshire Business Awards.
Combined, they make a powerful partnership of skills spanning newspapers, Radio TV, PR, Social Media, Sales and Marketing.
You will come away with:
A completed press release and guaranteed media coverage – the press release will be ready to upload to your website and send to the media plus you'll learn the skills to write your own press releases in the future.

A confidently delivered piece to camera so that you can start building up your personal brand on social media and practice for showreels and TV interviews

Valuable networking and advice normally only available in successful corporate boardrooms.

A workbook with the day’s tips and tricks all packaged up for you to take away, plus your own personally tailored PR strategy for your business.

We guarantee you an appearance on a future podcast, in the press, on radio or TV (worth hundreds if not thousands of pounds!).

Depending on your PR package, you will get to finish the day with a dinner MASTERMIND which will give you added deep PR & Marketing insight.

You are guaranteed to come away with vital skills for your business, valuable contacts and most importantly the knowledge to Push Your Own PR and hit sales targets.

Don’t miss it! LIMITED AVAILABILITY. Get off to a good start in 2024 and master your PR & Marketing Strategy with us, the professionals.
Cost is £450.00 per person. Payment plans are available. Secure your space with just £50 deposit up front.
Push Your Own PR runs February/March/ June/ August/ November. Just ask for details.
Please share this with colleagues who you think would benefit from this programme.
We can’t wait to welcome you and get to work on your award winning PR and Marketing strategy!
P.S. If the day long event doesn’t suit you just ask about our online 'pay-as-you-go' £60 hourly sessions which are tailored to your personal needs. We recommend weekly sessions over Teams or Zoom platforms.
Follow 'PR Matters - The Public Relations Podcast' so you don’t miss this and all the other essential episodes focusing on the skill of PR and Marketing.
Beverley and Sarah
xx
Contact us at:
⁠[email protected]⁠
MOB: (+44) 07591 745742
⁠WEB: www.steelepublicrelations.co.uk⁠
Follow us on all major socials @steelepublicrelations
#prtraining #pr #PRStrategy #2024Success #2024ready #2024results #BeFamous #presscoverage #mediacoverage #steelepublicrelations #steelepr #prstrategy
If you think you'd make a great guest, get in touch!
...more
11min
February 20, 2024 Why do Businesses Need PR? S1 E13
Welcome to Series 1 Episode 13 of 'PR Matters - The Public Relations Podcast' where you'll learn why it's essential for businesses to own a PR & marketing plan. What should your PR & marketing plan look like? How do you get out there and promote your business? At what stage in business should a PR & marketing plan kick-in? What should businesses avoid when they're doing their own PR? We talk to our guest, Robert Downes, of the Greater Manchester Federation of Small Businesses who advises that a PR & marketing plan is an essential part of your business planning cycle and should kick-in straight away.
Join your host, former award-winning TV and newspaper Journalist, Beverley Walkden (Steele).
About the host:
Your host, Beverley Walkden, is Managing Director of Steele Public Relations. Steele PR offers strategy and growth solutions to the public and private sectors. We give your brand a brilliant digital footprint. Beverley was crowned 'Best Female' in this year's Cheshire Business Awards. She is also a judge in the Chartered Institute of Public Relations PRide Awards.
www.steelepublicrelations.co.uk
Email: [email protected]
Follow us on all major social channels @steelepublicrelations
If you think you'd make a great guest, get in touch!
If you're interested in attending an FSB marketing and sales bootcamp on May 16th, in Warrington, follow this link:
⁠https://www.fsb.org.uk/event-calendar/fsb-business-bootcamp-sales-and-marketing-2024.html⁠
If you're really serious about cracking your own PR for 2024 Steele Public Relations is running a day-long PR & Marketing Masterclass, in Manchester City Centre, on Wednesday, March 27th 2024. Cost is £450 per delegate. Email for details: [email protected] (07591745742)

...more
14min
February 20, 2024 Who is the Host? S1 E14
Welcome to Series 1 Episode 14 of PR Matters - The Public Relations Podcast where we learn more about the show host - Beverley Walkden (Steele).
Bev is managing director of Steele Public Relations Limited and is a former TV and print Journalist. Her clients are varied and include Government departments, universities, local authorities, and a variety of private large companies.
She is an active member of the Chartered Institute of Public Relations and was a judge for this year's CIPR PRide Awards. She was also crowned 'Best Female' in this year's Cheshire Business Awards and is a proud member of the 'Digital Nomad' community.
Growing up Bev became interested in Journalism and PR after spending many hours reading newspapers and magazines at her family newsagents in Chorlton, Manchester. She went on to work for Paragon Golin Harris, London; a brief stint at Cosmopolitan Magazine; the Manchester Evening News and Channel M TV. She's since taken on a vast range of senior consultancy roles in the public sector and motivates and mentors teams to do their best communications work.
She offers a 'Push Your Own PR' programme for those who need to learn PR skills for small businesses. She says: "It's about bringing this expert skill and advice to start-ups because that's when they desperately need this type of help. We've made it accessible and affordable and flexible so that small businesses can get ahead."
For more information: www.steelepublicrelations.co.uk
Email: [email protected]
Follow us on all major socials @steelepublicrelations

The next 'Push Your Own PR' programme takes places on Wednesday, March, 27, 2024 in city centre Manchester. Email for details and to secure your place.
...more
17min
February 05, 2024 The Science Behind PR S1 E12
Welcome to Series 1 Episode 12 of 'PR Matters - The Public Relations Podcast' where you'll learn all about the science of PR as it relates to human behaviour. Scientifically informed behaviour change campaigns are commonly used by the Government, local councils and the third sector, to get us to change the way we behave, to do things like improve recycling rates, or clamp down on motorists who leave car engines idling outside schools. Unlike the commercial world where we're persuade to buy the likes of Coke or Pepsi with a unique usp, this is about changing human behaviour and habits. How to achieve this? Behaviour change communications expert, Jon Lilley, gives us his expert insight during this 15-minute dip into the world of science and PR. Join host, former award-winning TV and newspaper Journalist, Beverley Walkden (Steele).
About the host:
Your host, Beverley Walkden, is Managing Director of Steele Public Relations. Steele PR offers strategy and growth solutions to the public and private sectors. We give your brand a brilliant digital footprint.
www.steelepublicrelations.co.uk
Email: [email protected]
Follow us on all major social channels @steelepublicrelations
If you think you'd make a great guest, get in touch!
Have you ever thought of doing your own PR? Email for further details of our 'Push Your Own PR' programme starting in February 2024. You won't want to miss it!

...more
16min
January 29, 2024 Is PR Creative? S1 E11
Welcome to Series 1 Episode 11 of 'PR Matters - The Public Relations Podcast'. In this episode we explore whether PR can be truly creative when SME clients want instant results. Isn't it tempting to turn to tried and trusted methods? Is it only the big agencies that can afford to be super creative and risk failing? How do smaller creative agencies go about being creative with small budgets when so much is at stake for the business they are working with? We talk to James Morgan, from Chatty Duck Creative, about his creative and common sense approach to PR. Join your host, former award-winning TV and newspaper Journalist, Beverley Walkden (Steele).
About the host:
Your host, Beverley Walkden, is Managing Director of Steele Public Relations. Steele PR offers strategy and growth solutions to the public and private sectors. We give your brand a brilliant digital footprint.
www.steelepublicrelations.co.uk
Email: [email protected]
Follow us on all major social channels @steelepublicrelations
If you think you'd make a great guest, get in touch!

...more
16min

FAQs about PR Matters - The Public Relations Podcast:

How many episodes does PR Matters - The Public Relations Podcast have?

The podcast currently has 21 episodes available.