Welcome to Series 1 Episode 13 of 'PR Matters - The Public Relations Podcast' where you'll learn why it's essential for businesses to own a PR & marketing plan. What should your PR & marketing plan look like? How do you get out there and promote your business? At what stage in business should a PR & marketing plan kick-in? What should businesses avoid when they're doing their own PR? We talk to our guest, Robert Downes, of the Greater Manchester Federation of Small Businesses who advises that a PR & marketing plan is an essential part of your business planning cycle and should kick-in straight away.

Join your host, former award-winning TV and newspaper Journalist, Beverley Walkden (Steele).

About the host:

Your host, Beverley Walkden, is Managing Director of Steele Public Relations. Steele PR offers strategy and growth solutions to the public and private sectors. We give your brand a brilliant digital footprint. Beverley was crowned 'Best Female' in this year's Cheshire Business Awards. She is also a judge in the Chartered Institute of Public Relations PRide Awards.

www.steelepublicrelations.co.uk

Email: [email protected]

Follow us on all major social channels @steelepublicrelations

If you think you'd make a great guest, get in touch!

If you're really serious about cracking your own PR for 2024 Steele Public Relations is running a day-long PR & Marketing Masterclass, in Manchester City Centre, on Wednesday, March 27th 2024. Cost is £450 per delegate. Email for details: [email protected] (07591745742)

Welcome to Series 1 Episode 14 of PR Matters - The Public Relations Podcast where we learn more about the show host - Beverley Walkden (Steele).

Bev is managing director of Steele Public Relations Limited and is a former TV and print Journalist. Her clients are varied and include Government departments, universities, local authorities, and a variety of private large companies.

She is an active member of the Chartered Institute of Public Relations and was a judge for this year's CIPR PRide Awards. She was also crowned 'Best Female' in this year's Cheshire Business Awards and is a proud member of the 'Digital Nomad' community.

Growing up Bev became interested in Journalism and PR after spending many hours reading newspapers and magazines at her family newsagents in Chorlton, Manchester. She went on to work for Paragon Golin Harris, London; a brief stint at Cosmopolitan Magazine; the Manchester Evening News and Channel M TV. She's since taken on a vast range of senior consultancy roles in the public sector and motivates and mentors teams to do their best communications work.

She offers a 'Push Your Own PR' programme for those who need to learn PR skills for small businesses. She says: "It's about bringing this expert skill and advice to start-ups because that's when they desperately need this type of help. We've made it accessible and affordable and flexible so that small businesses can get ahead."

For more information: www.steelepublicrelations.co.uk

Email: [email protected]

Follow us on all major socials @steelepublicrelations

The next 'Push Your Own PR' programme takes places on Wednesday, March, 27, 2024 in city centre Manchester. Email for details and to secure your place.

Welcome to Series 1 Episode 12 of 'PR Matters - The Public Relations Podcast' where you'll learn all about the science of PR as it relates to human behaviour. Scientifically informed behaviour change campaigns are commonly used by the Government, local councils and the third sector, to get us to change the way we behave, to do things like improve recycling rates, or clamp down on motorists who leave car engines idling outside schools. Unlike the commercial world where we're persuade to buy the likes of Coke or Pepsi with a unique usp, this is about changing human behaviour and habits. How to achieve this? Behaviour change communications expert, Jon Lilley, gives us his expert insight during this 15-minute dip into the world of science and PR. Join host, former award-winning TV and newspaper Journalist, Beverley Walkden (Steele).

About the host:

Your host, Beverley Walkden, is Managing Director of Steele Public Relations. Steele PR offers strategy and growth solutions to the public and private sectors. We give your brand a brilliant digital footprint.

www.steelepublicrelations.co.uk

Email: [email protected]

Follow us on all major social channels @steelepublicrelations

If you think you'd make a great guest, get in touch!

Have you ever thought of doing your own PR? Email for further details of our 'Push Your Own PR' programme starting in February 2024. You won't want to miss it!

Welcome to Series 1 Episode 11 of 'PR Matters - The Public Relations Podcast'. In this episode we explore whether PR can be truly creative when SME clients want instant results. Isn't it tempting to turn to tried and trusted methods? Is it only the big agencies that can afford to be super creative and risk failing? How do smaller creative agencies go about being creative with small budgets when so much is at stake for the business they are working with? We talk to James Morgan, from Chatty Duck Creative, about his creative and common sense approach to PR. Join your host, former award-winning TV and newspaper Journalist, Beverley Walkden (Steele).

About the host:

Your host, Beverley Walkden, is Managing Director of Steele Public Relations. Steele PR offers strategy and growth solutions to the public and private sectors. We give your brand a brilliant digital footprint.

www.steelepublicrelations.co.uk

Email: [email protected]

Follow us on all major social channels @steelepublicrelations

If you think you'd make a great guest, get in touch!

Welcome to Series 1 Episode 10 of 'PR Matters - The Public Relations Podcast' where you'll learn all about the dynamic world of political 'spin doctors'. and their highly attuned instinct for survival - or not! We welcome seasoned political PR expert adviser, Kevin Meagher, who explains what it takes to break through in this demanding career - High risk and high stakes! Understanding how stories develop in the media is still incredibly important and how to handle them is even more important. Join your host, former award-winning TV and newspaper Journalist, Beverley Walkden (Steele).

About the host:

Your host, Beverley Walkden, is Managing Director of Steele Public Relations. Steele PR offers strategy and growth solutions to the public and private sectors. We give your brand a brilliant digital footprint.

www.steelepublicrelations.co.uk

Email: [email protected]

Follow us on all major social channels @steelepublicrelations

If you think you'd make a great guest, get in touch!

Welcome to Series 1 Episode 9 of 'PR Matters - The Public Relations Podcast' where you'll learn how simple it is to create and pitch great PR that Journalists will crave. Listen to the crucial steps on how to craft a press release and package it up so that a Journalist will use it in their publication - or on their TV or radio station - with the aim of reaching millions of people.

About the host:

Your host, Beverley Walkden, is Managing Director of Steele Public Relations. Steele PR offers strategy and growth solutions to the public and private sectors. We give your brand a brilliant digital footprint. Beverley is award-winning and has been in PR & Journalism for more than twenty years.

www.steelepublicrelations.co.uk

Email: [email protected]

Follow us on all major social channels @steelepublicrelations

If you think you'd make a great guest, get in touch!

Welcome to Series 1 Episode 8 of 'PR Matters - The Public Relations Podcast' where you'll learn how to handle a PR Crisis from one of the country's top experts, Amanda Coleman. Amanda worked as a crisis communications expert for the Police Force for many years. Listen and learn the crucial steps about what to do when a crisis breaks. Who needs to be in the room when decisions are made? Should you say 'sorry'? Why do crisis happen in the first place? Join host, former award-winning TV and newspaper Journalist, Beverley Walkden (Steele) as we go behind the scenes and understand the skill of handling a PR crisis from start to finish.

Don't miss out on our new limited offer 'Push Your Own PR Starter Programme' starting at £60 for an hourly session. Book your slots now for January and February 2024 and let's get you out there without breaking the bank. During the pay-as-you-go sessions we'll guide you on how to plan and execute your own PR for success and of course, avoid any reputational disasters!

About the host:

Your host, Beverley Walkden, is Managing Director of Steele Public Relations. Steele PR offers strategy and growth solutions to the public and private sectors. We give your brand a brilliant digital footprint.

www.steelepublicrelations.co.uk

Email: [email protected]

Follow us on all major social channels @steelepublicrelations

If you think you'd make a great guest, get in touch!

A big welcome to this FESTIVE SPECIAL (2024) of 'PR Matters - The Public Relations Podcast' where you'll learn all about the art of pushing your own Public Relations. Sit back and relax and be inspired while you've got some 'you' time and learn how to become comfortable with self-promotion, critical to breaking through and achieving the success you deserve. Will 2024 be the year when you get out there and really let people know how brilliant you are? Well, if you're having any doubts at all, listen to this podcast as the perfect 15-minute antidote.

Book now as hourly slots are limited and won't be offered again until 2025 - and not at that price!

About the host:

Your host, Beverley Walkden, is Managing Director of Steele Public Relations. Steele PR offers strategy and growth solutions to the public and private sectors. We give your brand a brilliant digital footprint. Beverley is award-winning and has been in PR and Journalism for more than twenty years.

www.steelepublicrelations.co.uk

Email: [email protected]

Follow us on all major social channels @steelepublicrelations

If you think you'd make a great guest, get in touch!

Welcome to Series 1 Episode 7 of 'PR Matters - The Public Relations Podcast' where you'll learn all about the powerful world of brand photography and how a good photo can catapult your personal brand to new heights. Meet dynamic professional, Aga Mortlock, who sets out on her photographic commissions to 'see into the souls' of her clients because that's where the beauty lies. 'Everyone can be beautiful,' says Aga, who just needs a fleeting sight of your soul to capture the beauty within or 'that sparkle in the eye'. Join host, former award-winning TV and newspaper Journalist, Beverley Walkden (Steele).

About the host:

Your host, Beverley Walkden, is Managing Director of Steele Public Relations. Steele PR offers strategy and growth solutions to the public and private sectors. We give your brand a brilliant digital footprint.

www.steelepublicrelations.co.uk

Email: [email protected]

Follow us on all major social channels @steelepublicrelations

If you think you'd make a great guest, get in touch!

Welcome to Series 1 Episode 6 of podcast 'PR Matters - The Public Relations Podcast' where you'll learn all about the world of self-publishing and how a book can be your ultimate business card. Could you write a best seller? We've all got a book inside us apparently, and now you can get your story out there to the world and enjoy automated income from it. Join host, former award-winning TV and newspaper Journalist, Beverley Walkden, who talks to self-publishing expert and business woman, Sam Pearce, from Swatt Books, about her journey as a writer and a publisher and how she is helping aspiring authors like you realise their dream.

About the host:

Your host, Beverley Walkden, is Managing Director of Steele Public Relations. Steele PR offers strategy and growth solutions to the public and private sectors. We give your brand a brilliant digital footprint.

www.steelepublicrelations.co.uk

Email: [email protected]

Follow us on all major social channels @steelepublicrelations

If you think you'd make a great guest, get in touch!