The PR Breakdown with Molly McPherson

PR Meets Politics: Cheryl Hines Learns the Kennedy Spin


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When your marriage becomes a media strategy, what do you say—and what do you not say?

In this episode, Molly McPherson breaks down Cheryl Hines’ carefully crafted response to rumors surrounding her husband, RFK Jr., and journalist Olivia Nuzzi. Fresh off her appearance on the Katie Miller Podcast, Hines offered a masterclass in polished PR talk, leaning on trust, communication, and a dash of Kennedy-style deflection.

But was it authenticity or choreography?

Molly dissects:

  • The Kennedy family’s long history of narrative control
  • How Hines framed her marriage as a story of trust and composure
  • What her phrasing reveals about modern political spouse PR
  • The difference between personal grace and public messaging
  • Why sometimes the smartest media move is saying less (with confidence)

Tune in for an unfiltered look at how Hollywood charm meets political spin—and what it teaches us about image, loyalty, and the art of public denial.

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Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.

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