When your marriage becomes a media strategy, what do you say—and what do you not say?

In this episode, Molly McPherson breaks down Cheryl Hines’ carefully crafted response to rumors surrounding her husband, RFK Jr., and journalist Olivia Nuzzi. Fresh off her appearance on the Katie Miller Podcast, Hines offered a masterclass in polished PR talk, leaning on trust, communication, and a dash of Kennedy-style deflection.

But was it authenticity or choreography?

Molly dissects:

• The Kennedy family’s long history of narrative control
• How Hines framed her marriage as a story of trust and composure
• What her phrasing reveals about modern political spouse PR
• The difference between personal grace and public messaging
• Why sometimes the smartest media move is saying less (with confidence)

Tune in for an unfiltered look at how Hollywood charm meets political spin—and what it teaches us about image, loyalty, and the art of public denial.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend. 

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