In this episode, Fiona and Emma Carter discuss how to solve the age-old conundrum of how to slot together a complete marketing plan using all forms of outreach.

Emma is MD of the Swindon-based digital marketing agency, Smarter Media. She is expert at connecting a target audience to her clients using a range of means including the traditional as well as the digital.

As she and Fiona agree on the podcast - you need to understand which levers and tools will have the best impact on the audience you want to target.

But above all, you need to commit to consistency in the way you plan your marketing so as to best position your products and services.

Smarter Media 

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Listen up because Fiona is  launching a fun giveaway! 

Anyone who subscribes, writes a review & then screenshots and shares on their social media tagging in Fiona Scott or Scott Media  will be entered into a prize draw for some vouchers! A winner will be chosen every other month! 

Would you love my expert PR eyes on your business? Do you need expert PR help?

If you want rocket fuel for your business by mastering your stories and being consistently visible; then book your PR Power Hour with Fiona here here: http://bit.ly/PRPowerHour

Fiona chats to former journalist, PR & comms specialist and straight talker Jessica Shepherd...

It's an episode where the focus is on tackling how best to position your story and engage with journalists, and so much more...

• How to deal with the request to work for free… when they're pulling on your heart strings.
• What really makes good communication?
• What moves the story on?
• How to maximise your story by leveraging  trends 

Also how to get the balance right when you're trying to position and place your story - pushy or persistent?

Fiona is  also launching a fun giveaway! 

Anyone who subscribes, writes a review & then screenshots and shares on their social media tagging in Fiona Scott or Scott Media  will be entered into a prize draw for some vouchers! A winner will be chosen every other month! 

Would you love my expert PR eyes on your business? Do you need expert PR help?

If you want rocket fuel for your business by mastering your stories and being consistently visible; then book your PR Power Hour with Fiona here here: http://bit.ly/PRPowerHour

Fiona challenges the sceptics with spiritual coach Samantha Jayne where they chat about how shifting and shaking off old beliefs around money, success, happiness and love in business has its place. 

 It's an episode where the focus is on:

• Taking control of your old beliefs and moving forward. 
• Ignoring the sceptics, the naysayers and being BRAVE!
• Challenging the norm, your fear and creating a bigger impact on the world.  
• How to raise your profile as a service provider to a bigger audience. 
• How to work all the platforms, in different ways with different goals. 
• How to play the long game and build organic growth.

As business owners be brave and grow your audience, build your relationships and leverage your cheerleaders! 

Fiona is  also launching a fun giveaway! 

Anyone who subscribes, writes a review & then screenshots and shares on their social media tagging in Fiona Scott or Scott Media  will be entered into a prize draw for some vouchers! A winner will be chosen every other month! 

Would you love my expert PR eyes on your business? Do you need expert PR help?

If you want rocket fuel for your business by mastering your stories and being consistently visible; then book your PR Power Hour with Fiona here here: http://bit.ly/PRPowerHour

Fiona cuts through the spin of PR with Janey Lee Grace where they talk about taking back the responsibility for your own PR.

 It's an episode where the focus is on:

• how to stop selling and start sharing your story 
• how to talk about the story behind the business 
• how to talk about the story, the angle and the connection to help your business thrive!

As business owners don’t be afraid about sharing your vulnerability and being relatable.  People do love honesty and transparency,  and they respect someone who is willing to share their vulnerability. 

Fiona is  also launching a fun giveaway! 

Anyone who subscribes, writes a review & then screenshots and shares on their social media tagging in Fiona Scott or Scott Media  will be entered into a prize draw for some vouchers! A winner will be chosen every other month! 

Would you love my expert PR eyes on your business? Do you need expert PR help?

If you want rocket fuel for your business by mastering your stories and being consistently visible; then book your PR Power Hour with Fiona here here: http://bit.ly/PRPowerHour

Fiona talks today about practical planning for PR success in 2022, based on what the media is likely to be talking about - and not what business owners/PRs want them to talk about.

She wants you to ditch any 'puffery', avoid trying to pass off sales blurb as stories and plan plan plan.  

Successful PR often hangs on understanding how the media works and fitting into that dynamic. So how can you begin planning that positive relationship this year? 

She's also launching a fun giveaway! Anyone who subscribes, writes a review & then screenshots and shares on their social media tagging in Fiona Scott or Scott Media  will be entered into a prize draw for some vouchers! A winner will be chosen every other month! 

Would you love my expert PR eyes on your business? Do you need expert PR help?

If you want rocket fuel for your business by mastering your stories and being consistently visible; then book your PR Power Hour with Fiona here here: http://bit.ly/PRPowerHour

Fiona offers some PR tips and trends for 2022 - Fiona does some crystal ball gazing and predictions for interesting story hooks for the coming year. What does she think the media will be favouring or asking for in the next 12 months – and where can you,  your business or organisation fit into that ever-moving media agenda?  

Would you love my expert PR eyes on your business? Do you need expert PR help?

It is time to get you noticed and skyrocket your reputation and extend your reach and impact? 

If you want to get noticed, skyrocket your reputation, attract new clients, and want rocket fuel for your business by mastering your stories and being consistently visible; then book your PR Power Hour here: http://bit.ly/PRPowerHour

Fiona talks today to her friend and fellow journalist Jill Foster who now works as a freelancer across the national and international media – a specialist in human interest stories and features. Jill shares examples of the best and worst of PR and how it can really help – or hinder – her in writing stories day in, day out.  

Would you love my expert PR eyes on your business? Do you need expert PR help?

It is time to get you noticed and skyrocket your reputation and extend your reach and impact? 

If you want to get noticed, skyrocket your reputation, attract new clients, and want rocket fuel for your business by mastering your stories and being consistently visible; then book your PR Power Hour here: http://bit.ly/PRPowerHour

Today Fiona talks to Dragons’ Den entrepreneur Ed Hollands of DrivenMedia. Three years ago this young man received funding when he appeared on the BBC TV series. Ed talks about the experience and what has happened in his business since that time.  

Would you love my expert PR eyes on your business? Do you need expert PR help?

It is time to get you noticed and skyrocket your reputation and extend your reach and impact? 

If you want to get noticed, skyrocket your reputation, attract new clients, and want rocket fuel for your business by mastering your stories and being consistently visible; then book your PR Power Hour here: http://bit.ly/PRPowerHour

Fiona’s podcast today talks about the value of integrating ‘charity’ or ‘community’ into a PR strategy as a business or organisation. She talks about how this can demonstrate ethics and purpose, show caring, make a company attractive to work for and can even be the one thing which secures that contract (through a procurement or bid tendering process).  

Would you love my expert PR eyes on your business? Do you need expert PR help?

It is time to get you noticed and skyrocket your reputation and extend your reach and impact?

 If you want to get noticed, skyrocket your reputation, attract new clients, and want rocket fuel for your business by mastering your stories and being consistently visible; then book your PR Power Hour here: http://bit.ly/PRPowerHour

In today’s podcast Fiona reflects on some PR highlights and lowlights over the last 18 months and reflects on why they went wrong, what happened and also what went right. She talks about how hitting the right note in PR often means considering how people are feeling. Journalists often refer to this as the ability (or not) to ‘read the room’. 

Would you love my expert PR eyes on your business? Do you need expert PR help?

It is time to get you noticed and skyrocket your reputation and extend your reach and impact? 

If you want to get noticed, skyrocket your reputation, attract new clients, and want rocket fuel for your business by mastering your stories and being consistently visible; then book your PR Power Hour here: http://bit.ly/PRPowerHour