PR Not BS

Understanding how to build relationships with journalists and how to play the long game is the key to best PR practice.

Today's guest on Fiona Scott's podcast is Suzanne Baum - a journalist of 25 years experience and a much sought-after freelancer.

Suzanne is mainly a celebrity interviewer and writes for Conde Nast titles, and for magazines such as Grazia and Glamour.

She is constantly on the receiving end of PR press releases and while some will definitely be useful to her, others go straight in the bin.

Find out what Suzanne loves about some PR practitioners and hates about others.

Instagram - suzanne_baum
Email - [email protected]

Listen up because Fiona is  launching a fun giveaway! 

Anyone who subscribes, writes a review & then screenshots and shares on their social media tagging in Fiona Scott or Scott Media  will be entered into a prize draw for some vouchers! A winner will be chosen every other month! 

Would you love my expert PR eyes on your business? Do you need expert PR help?

If you want rocket fuel for your business by mastering your stories and being consistently visible; then book your PR Power Hour with Fiona here here: PR Power Hour with Fiona Scott

Sales is not a dirty word and we all need to make them for our businesses to survive.

But as guest Andy Entwistle of Salient Sales explains to Fiona Scott on this episode, being ethical in your approach is much more likely to result in success.

Fiona describes Andy as her Sales Guru and she is a great admirer of his ethical  sales strategy.

Andy gives her his top three sales tips:
1. Get your message out there (using great PR!)
2. Know what questions to ask potential clients and really listen to their responses
3. Have the courage to move the conversation forward so as to seal the deal

Find out more about Andy (and his book "The Persuasive Power of Ethical Selling") at SalientSales.co.uk or contact Andy on [email protected] tel 07941 041364

Listen up because Fiona is  launching a fun giveaway! 

Anyone who subscribes, writes a review & then screenshots and shares on their social media tagging in Fiona Scott or Scott Media  will be entered into a prize draw for some vouchers! A winner will be chosen every other month! 

Would you love my expert PR eyes on your business? Do you need expert PR help?

If you want rocket fuel for your business by mastering your stories and being consistently visible; then book your PR Power Hour with Fiona here here: PR Power Hour with Fiona Scott

Mass mailouts from PR companies to journalists is big no no - according to Fiona's guest  Jenna Farmer on this podcast episode.

Jenna is a blogger, free-lance journalist, writer and speaker who frequently finds herself on the receiving end of badly targeted press releases that she knows she will never read.

As she and Fiona agree - the best way to reach out to journalists is through establishing a personal relationship and although it takes times and extra effort, it is always worth it.

Jenna is a former English teacher who turned to free lance blog writing when she discovered she was suffering from Crohn's disease. She has become a respected expert on the issue with her blog on gluten free eating called a balancedbelly .

Find out in this episode how she makes freelancing writing pay and how she uses PR to promote her expertise.

Jenna also writes about being a mum on her other blog mumernity and  you can find her on tiktok and instagram under jennafarmeruk.

Listen up because Fiona is  launching a fun giveaway! 

Anyone who subscribes, writes a review & then screenshots and shares on their social media tagging in Fiona Scott or Scott Media  will be entered into a prize draw for some vouchers! A winner will be chosen every other month! 

Would you love my expert PR eyes on your business? Do you need expert PR help?

If you want rocket fuel for your business by mastering your stories and being consistently visible; then book your PR Power Hour with Fiona here here: PR Power Hour with Fiona Scott

Caroline Peyton is a Swindon-based nutritionist and naturopath whose persistence with PR has really paid off.

Fiona's guest on the podcast this week, Caroline is also a client Fiona loves working with. 

Why? Because she is super-responsive when journalists get in touch and she moves heaven and earth to ensure deadlines are met. This has resulted in journalists repeatedly asking for her input on stories which, in turn, has won her more valuable press coverage. 

Caroline is a highly qualified professional who needs to raise her visibility in a market full of far less well-qualified competitors. 

Find out how with Fiona's help, she has stuck to a consistent PR and marketing campaign over the long-term that has rewarded her with a distinct uptick in revenue and clients. 

Visit https://www.peytonprinciples.com/  to find out about Caroline's impressive business. 

Listen up because Fiona is  launching a fun giveaway! 

Anyone who subscribes, writes a review & then screenshots and shares on their social media tagging in Fiona Scott or Scott Media  will be entered into a prize draw for some vouchers! A winner will be chosen every other month! 

Would you love my expert PR eyes on your business? Do you need expert PR help?

If you want rocket fuel for your business by mastering your stories and being consistently visible; then book your PR Power Hour with Fiona here here: PR Power Hour with Fiona Scott

Fiona's guest on this episode is Chris Roberts MBE - a local journalist and community activist who only now - years after the fact - is ready to think of herself as a writer and storyteller. 

For why that is the case - you'll have to listen to the episode!

But as Chris and Fiona make clear, some people are just born storytellers. The rest of us love to read and listen to the "tales" they recount, because we are all nosy to know what's going on behind the scenes. 

And this is the lesson for those in the PR world. That is knowing how to find and exploit the quirky, interesting nuggets of information that inform and amuse us. It's about discovering the unknown and undreamt of that people really want. 

Chris now writes for clients in England and Wales and even managed to sneak a client in front of the Prince of Wales for the PR opportunity of a lifetime! How did she do that? Listen in! 

https://chrisrobertsmbe.co.uk/

Listen up because Fiona is  launching a fun giveaway! 

Anyone who subscribes, writes a review & then screenshots and shares on their social media tagging in Fiona Scott or Scott Media  will be entered into a prize draw for some vouchers! A winner will be chosen every other month! 

Would you love my expert PR eyes on your business? Do you need expert PR help?

If you want rocket fuel for your business by mastering your stories and being consistently visible; then book your PR Power Hour with Fiona here here: PR Power Hour with Fiona Scott

Don't expect any purple prose from Fiona's guest this week, Denise O'Leary MBE, the founder of Purpol marketing. 

She may have named her business after her favourite colour of purple, but as befits the name of this podcast - "PR not BS" - Denise delivers great marketing advice in the most direct and succinct way.

Denise was awarded her Queen's Honour in the 2022 New Year's honours list for services to the construction industry. 

Until early 2020 she worked exclusively on helping mainly construction companies  write bids, apply for grants and win awards. When the upheaval of the global pandemic struck she showed impressive versatility and pivoted to meet different market needs. 

You can hear all about her story on this episode plus why she believes winning awards can work wonders for your business. 

You'll find Denise's website here:  https://purpolmarketing.co.uk/ and her company, Purpol Marketing, is present on all social media sites. 

Listen up because Fiona is  launching a fun giveaway! 

Anyone who subscribes, writes a review & then screenshots and shares on their social media tagging in Fiona Scott or Scott Media  will be entered into a prize draw for some vouchers! A winner will be chosen every other month! 

Would you love my expert PR eyes on your business? Do you need expert PR help?

If you want rocket fuel for your business by mastering your stories and being consistently visible; then book your PR Power Hour with Fiona here here: PR Power Hour with Fiona Scott

This week Fiona is joined by entrepreneur Jamie McAnsh - who you might know as the man who climbed a mountain on his hands. 

As Jamie discusses with Fiona, PR is about visibility and he has a unique perspective on life that has helped him become a master of the art. 

Jamie woke up one day several years ago to find he was permanently paralysed from the waist down after suffering an attack of shingles. 

He does not pretend life has been an easy ride since - how could it! - but he has overcome his physical limitations to become an entrepreneur,  a sportsman, a role model, a motivational speaker and a disabled adventurer. 
 
Listen to his extraordinary story - it's guaranteed to inspire you to achieve your own goals. 

You'll find Jamie's website here: See No Bounds - Join our Online Community And you can contact him on: [email protected]

Listen up because Fiona is  launching a fun giveaway! 

Anyone who subscribes, writes a review & then screenshots and shares on their social media tagging in Fiona Scott or Scott Media  will be entered into a prize draw for some vouchers! A winner will be chosen every other month! 

Would you love my expert PR eyes on your business? Do you need expert PR help?

If you want rocket fuel for your business by mastering your stories and being consistently visible; then book your PR Power Hour with Fiona here here: PR Power Hour with Fiona Scott

On this episode, Fiona's guest spills the beans on how to ensure  journalists give you the PR exposure your business deserves.

Freelance journalist Dan Martin focuses on startups and small businesses and deals with a daily onslaught of press releases and PR requests.

So he really knows what piques a journalist's interest.

As he tells Fiona, the more you can tell about your own business story, the more success you will have with gaining coverage.

Dan has lots more to share and some really interesting strategies anyone can follow.

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Listen up because Fiona is  launching a fun giveaway! 

Anyone who subscribes, writes a review & then screenshots and shares on their social media tagging in Fiona Scott or Scott Media  will be entered into a prize draw for some vouchers! A winner will be chosen every other month! 

Would you love my expert PR eyes on your business? Do you need expert PR help?

If you want rocket fuel for your business by mastering your stories and being consistently visible; then book your PR Power Hour with Fiona here here: http://bit.ly/PRPowerHour

If you think your PR could do with a spring clean as we enter the second quarter - Fiona will inspire you with some cracking good ideas. 

As she explains on this episode, you might be planning to:

• recruit
• celebrate an achievement or an award
• the growth of your business 
• release an analysis of  interesting data you've collected 
• be looking at significant changes in laws regarding your sector

... and all of these will make great content for a PR push.  But there's more!

Fiona details numerous interesting "days" coming up in the weeks ahead which you can turn into reasons to make a splash in your local press.

This podcast episode make the best use of your podcast listening time - but have a pen and paper handy, so that you can jot down all these fantastic suggestions.  

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Listen up because Fiona is  launching a fun giveaway! 

Anyone who subscribes, writes a review & then screenshots and shares on their social media tagging in Fiona Scott or Scott Media  will be entered into a prize draw for some vouchers! A winner will be chosen every other month! 

Would you love my expert PR eyes on your business? Do you need expert PR help?

If you want rocket fuel for your business by mastering your stories and being consistently visible; then book your PR Power Hour with Fiona here here: http://bit.ly/PRPowerHour

In this episode, Fiona and Emma Carter discuss how to solve the age-old conundrum of how to slot together a complete marketing plan using all forms of outreach.

Emma is MD of the Swindon-based digital marketing agency, Smarter Media. She is expert at connecting a target audience to her clients using a range of means including the traditional as well as the digital.

As she and Fiona agree on the podcast - you need to understand which levers and tools will have the best impact on the audience you want to target.

But above all, you need to commit to consistency in the way you plan your marketing so as to best position your products and services.

Smarter Media 

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Listen up because Fiona is  launching a fun giveaway! 

Anyone who subscribes, writes a review & then screenshots and shares on their social media tagging in Fiona Scott or Scott Media  will be entered into a prize draw for some vouchers! A winner will be chosen every other month! 

Would you love my expert PR eyes on your business? Do you need expert PR help?

If you want rocket fuel for your business by mastering your stories and being consistently visible; then book your PR Power Hour with Fiona here here: http://bit.ly/PRPowerHour