Welcome back Community listeners!

In this episode, Kristina sits down with PR expert Lisa Simone Richards to explore the vital role of PR and visibility for entrepreneurs. Lisa emphasizes the importance of balancing both content creation and visibility to nurture existing audiences and attract new ones. Lisa also addresses overcoming imposter syndrome, encouraging entrepreneurs to recognize their expertise and achievements.

Lisa offers a fresh perspective on PR, urging listeners to consider strategies beyond traditional media relations, such as newsletters and cross-promotional collaborations. She highlights that while DIY PR can be effective in the early stages, hiring a professional becomes crucial as your business grows. 

Tune in to discover how PR can transform your business, gain practical tips from Lisa, and learn about the resources available to support your entrepreneurial journey. This episode is a must-listen!

Links For You:
Follow Lisa on Instagram
Apply For A PR Scholarship at The Visibility Co
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