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In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Tracey Fudge, AI Operations Architect and Agentic Workflow Designer at AI By Thrive.

Tracey has spent the past several years working hands-on with language models, automation systems, and what she calls agentic workflows. She helps marketing and operations teams move past AI buzzwords and turn technology into practical tools that drive better results.

The discussion focuses on how to build real, usable AI systems that enhance creativity, improve efficiency, and deliver measurable business outcomes. Tracey explains what agentic workflows are, how they differ from traditional automation, and how teams can start integrating AI into everyday work in a thoughtful, scalable way.

In this episode, you will learn:

• How to apply AI and automation in practical marketing and operations use cases
• What agentic workflows are and how they create intelligent systems
• Techniques for prompting and choosing the right AI tools for each task
• Ways to balance human creativity with AI assistance for better outcomes

This episode is ideal for marketing and operations professionals who want to make AI an integrated part of their workflow without losing the human touch.

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