They say that data is gold, and with this in mind this week's conversation is all about evolvement and involvement. Businesses (regardless of how small) need to embrace change and ensure that they stay relevant. This discussion looks at 'SILO-citis', and the hurdles regarding digital transformation. Has your business created and fully embraced a digital journey for staff and customers alike? Is your business aware of how the buying behaviour of customers has changed? What is the format and accuracy of your data, and how good is your data governance? Catalytic