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Ever considered building a business around the life you want to live? This is the episode for you.

Sean Mullins of Pensacola Vibes drops into the pod to talk about his path from graphic designer to running multiple businesses, each purposefully honed to lean into skills he's learned along the way, and to give him the freedom to do the work that bring him happiness and continued growth.

We dig into what he's learned during jobs in his early career and how they've influenced Pensacola Vibes, Panhandle Springs, Perdido Proud, and Gulf Coast Creatives. Plus, get a peek into how consistent, quality content creation turned a love of getting outdoors into one of the Gulf Coast's most visited social channels.

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Veronique is back from @synapseflorida and came back with her top tips for navigating conferences like a pro! 

From breaking out of comfort zones to conference-specific networking tactics to sharing your day and post-conference follow-up, we share our playbook for turning events into opportunities.

Ready to make every connection count? Tune in now! 
#NetworkingTips #ConferenceHacks #ProfessionalGrowth

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Kelly and Veronique are headed to speak at the Synapse Summit in Tampa next week! But first, they give a peek into what they'll be covering on the latest episode of the Practical Rebels podcast!

The world of startups and brand go hand in hand - and Kelly Reeser of TechFarms Capital joins us to talk about what they look for when considering an investment. Listen in to hear more about how product and messaging go hand and hand to attract customers and, as a result, investment.

In the Tampa area? Catch them on March 28th and learn more at synapse.fl.com/summit

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It's award season...and ADDY time! Hannah Pennell of AAF joins us to talk about the big show taking place February 16th.

Learn more about what AAF does for the creative and marketing community as a whole. This includes everything from representing our region on a national level to supporting professional and student development, as well as being the voice for legislative change that supports and builds the creative industry across our state.

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The world of digital marketing is always evolving and the tactics available can seem completely overwhelming. Omnichannel what? What is OTT vs Pre-Roll? How do digital and traditional ad buy strategies work together? How much should I be spending on my ads - and how much of my overall marketing budget should be dedicated to digital?

Don't know where to start? We've got you. In this episode, we sit down with Joni Claerbout of Regal Media Team to talk all things digital strategy and break down the who, what, where, and why.

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Branding - and rebranding - is a process that can take up to a year. You've invested a lot of time, money, and hard work into it. It's ready to go. How do you share it with the world?

A successful rebrand rollout can breathe new life into a brand, sparking renewed interest from both current and prospective customers. It provides an exciting opportunity to redefine the brand's image, aligning it more closely with evolving consumer preferences and market trends. Don't just push it live and let it be, develop a plan to communicate this through press, email, social, an open house, and more! 

Our latest episode shares our go-to strategies for how to bring your 'We've launched' to "WE HAVE ARRIVED!"

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The social media game is played on a landscape that is constantly changing and evolving. Whether you’re running an account for a big corporation or slinging content for your food truck, you need to stay ahead of the curve to keep your audience engaged and growing.

Veronique, Ramsey, and Savannah jumped on the mics in this episode of Practical Rebels to share their six tips for social media success. From creating a visually consistent aesthetic for your grid to diving into the trends and sounds, the team gives quick and easy insight for business owners and social media managers. And we even took some of our own advice and kept this episode short and sweet. (That will make more sense once you tune in.) 

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Embracing change and leaning into uncertainty can be a scary proposition for any business owner or professional. How do you know when it’s time to bring new people in? Can letting go of certain things be the catalyst for growth?

We invited the entire team here at HatchMark studio to join us for this episode of Practical Rebels to discuss how using change and uncertainty has made a positive impact in the agency and in individual careers.

This is an episode that is near and dear to our hearts. We thought it would be fitting as we look back on 2023 and reflect, setting our sights toward a new year full of new challenges. Tune in for a chance to meet the whole team and learn more about how facing fears today in your business can lead to amazing things down the road.

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Can purposeful and impactful branding & marketing be the catalyst for lead generation and a key component to your sales funnel? On this episode of Practical Rebels, we had the pleasure of sitting down with Jerold Hall, the Vice President of Sales and Dealer Development at AmCoat Industries. 

He takes a deep dive into the success story of Rhino Shield and the role he played in developing the brand and implementing it to a powerful network of certified dealers. We also discussed everything from producing educational content to turbo charge your inbound marketing strategy to making a six-figure investment in a brand video. 

Whether you believe in the power of sticking to the tried and true fundamentals of marketing and sales or like to push the envelope with omni-channel experimentation, this episode is packed full of great insights that you can implement into your mix today.

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Daniela de Castro is rare blend of left and right brain on steroids. Merging a passion for science and puzzles, a background in fine art, a degree in design, and a love of branding, she has grown a name for herself in the international mural community. Episode 4 is a deep dive into her journey from pharmacy student to mural and installation work that spans hospitality, food & bev, medical spaces, and major festivals.

Her work is layered with meaning and always exploring new techniques - some completely innovative in the mural world.

Listen to our conversation on community, her process, and how her approach to mural development makes them a powerful marketing tool for her customers.