Prague Marketing Meetup

Hiring and working with an agency is not easy.

Knowing the when, who, and how can make a significant impact on the success of your relationship (and business):

In this in-person event of Prague Marketing Meetup, Leo Alshfei interviews Jan Gemrich, CMO @ Gamee to know the answers. Jan is a seasoned marketing leader who has worked for Google, Avast, and recently Gamee. He has been growing brands as well as promoting physical and digital products which involved working with various agencies.

Nowadays you cannot speak about B2B marketing without coming across Account-Based Marketing or Enterprise Marketing.

To learn how to get started with Enterprise Marketing, I am travelling to Warsaw to learn from Jakub Lebuda. Since founding Clipatize in 2017, his B2B agency has been helping enterprise businesses across Europe, the Middle East, and Africa.

In this online event, we are going to discuss:

You have an amazing marketing plan! Everyone does. But execution is the big rock where all plans crash into hard. Execution.

The best place to learn about executing marketing plans is ecommerce. That’s why I am interviewing Petra Kotalová, Head of Marketing Operations at MallGroup. She will give us her 10-steps framework for managing complex campaigns.

During the event, we will cover topics such as:

A marketing/business strategy should always start with understanding the audience.

Enter: user research.

But it’s not an easy task and as a marketer or a startup, you don’t always have the resources to hire a professional user researcher. That’s why I am travelling to Vienna to learn from Tina Ličkova some of the basics of User Research that any marketer can learn from.

During this event, we will cover important topics such as:

🕵️‍♀️ A user research framework to follow

You have the same voice all the time, but your tone changes. You might use one tone when you’re out to dinner with your closest friends, and a different tone when you’re in a meeting with your boss.

And this applies not only to verbal communication but also written communication.

To learn more on the topic I am speaking with Lenka Stawarczyk on how to create a Brand Tone of Voice Manual. Lenka is a seasoned marketer helping B2B businesses with their branding, messaging, and UX writing. Not to mention mentoring and empowering women at #holkyzmarketingu.

During this event we will cover important topics:

No, your product is not that unique. The competition is quite fierce. No matter what industry you’re in.

Social Selling is one strategy that can help you stand out.

And no, it’s not about selling! At least not in the sense of selling a product or a service. It’s rather about selling the brand. In other words: building the brand’s top-of-mind awareness that drives sales.

To learn how to get started with Social Selling, Leo Alshafei went to Warsaw to learn from Ewa Agata Balazinska and Jakub Lebuda. Since 2017, their agency, Clipatize, has designed, implemented, and managed social selling programs to help B2B clients generate opportunities, close more deals, and build brand preference.

In this episode, we are going to discuss:

❌ What social selling is and what it isn’t

Břetislav Stromko is not only the Marketing Director at Dáme jídlo but he is also the head of Business Intelligence. In this exceptional in-person event of Prague Marketing Meetup, Leo Alshafei discusses with Breta how Dáme jídlo are growing their brand and market share.

They cover 4 main points:

Backlinks building is mainly considered an SEO tactic - allegedly the number one factor for organic ranking. However, backlinks can actually be the essence of branding for SaaS companies.

Sales & Marketing are like food and water. You cannot live long enough without one or the other.

Yet sales teams and marketing teams are not the best of partners in most companies.

Alexander Raiman and Fares Mechura, founders of Saleshero, have been sales leaders for +15 years growing national Startups into international leaders.

With Leo Alshafei, They are going to share their knowledge on: