Prague Marketing Meetup

Prague Marketing Meetup

By Leo AlshafeiBusinessMarketing
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Prague Marketing Meetup episodes

  • ❤️

    Břetislav Stromko is not only the Marketing Director at Dáme jídlo but he is also the head of Business Intelligence. In this exceptional in-person event of Prague Marketing Meetup, Leo Alshafei discusses with Breta how Dáme jídlo are growing their brand and market share.

    They cover 4 main points:

    • 1 hr 1 min
    • Backlinks building is mainly considered an SEO tactic - allegedly the number one factor for organic ranking. However, backlinks can actually be the essence of branding for SaaS companies.


      As CMO of Smartlook, Lukas Mehnert doubled organic conversions by optimizing backlinks building.

      Prague Marketing Meetup is going to Brno to learn from Lukas the essential guide for growing your marketing using Backlinks

      36 min
    • Sales & Marketing are like food and water. You cannot live long enough without one or the other.

      Yet sales teams and marketing teams are not the best of partners in most companies.

      Alexander Raiman and Fares Mechura, founders of Saleshero, have been sales leaders for +15 years growing national Startups into international leaders.

      With Leo Alshafei, They are going to share their knowledge on:

      • Aligning teams toward a single target
      • Breaking digital and physical silos
      • Sharing knowledge and learnings
      • 44 min
      • ✏️ ✏️ The Building Blocks for ROI-Positive Content Marketing

        Mantas Ciuksys led the successful content marketing team in Socialbakers (now Emplifi) only to move to Avast to hold a similar role. During this episode, he will share his building blocks for creating a content marketing strategy that delivers results.

        We cover topics such as:

        ✏️ Structuring content team
        ✏️ Setting up goals and KPIs
        ✏️ Preparing a data story
        ✏️ Getting buy-ins from all stakeholders

        43 min
      • 10-steps Framework for a Data-Driven Branding Campaign

        Branding Campaigns. Not Performance. With Data.

        In this exceptional episode, I am chatting with Jan Felt, founder of the marketing agency Cyber Footprint (https://cf.agency/), on following his 10-steps framework to launch and manage a branding campaign.

        Honza will cover points such as:

        ✔️ Identifying market potential

        ✔️ Conducting market research
        ✔️ Viewability, Ad frequency, and causal impact
        ✔️ A list of all the tools he uses to apply this framework

        45 min
      • The story of two Czech brothers who after “wasting” more than CZK 300 thousand in Facebook Ads decided to close their business and sell the rest of their inventory. But suddenly things turned around and they found out a secret sauce (pun intended) for growing their business 3x YoY and expanding internationally.

        During this live event, we will discuss with Jakub Plas, Co-Founder of Maso Here, how they achieved this (still ongoing) growth story of brilliant marketing.

        We will cover topics such as:

        ✔️ Building a strong brand in-house
        ✔️ Successful vs blind FB Ads tactics
        ✔️ Finding and understanding the right target audience
        ✔️ The power of FB Groups
        ✔️ Building and leveraging an engaging community

        58 min

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