In this episode, we will talk about the importance of creating YouTube shorts to complement and grow your YouTube channel. The fact that YouTube is the second largest search engine, and contains both the YouTube main feed and Shorts feed in a self-contained ecosystem, means you’ll gain economies of scale promoting your YouTube channel by using Shorts.

In this episode, we’ll take a close look at the recent performance data Meta reported for Q3 and how that can translate into opportunities for you and your business, particularly on the Facebook platform.

In today’s episode, we talk about how Pransform will be on the ground in Phoenix, Arizona November 8-9 for the ASCPA Converge Conference. We also talk about the benefits of outsourcing and offloading tasks like digital marketing, tax preparation, and bookkeeping in order to free up more time for you to grow your business and/or spend time with your family.

In today’s episode, we’ll talk about the importance of documenting your process and increasing your transparency, which in turn improves your know, like, and trust factor.

In today’s episode, we’ll discuss some breaking news that came out yesterday from Twitter regarding the ability to share multimedia on the platform: up to four images, videos and/or GIFs within a single tweet. This catapults Twitter into competitive positioning with other platforms with regard to multimedia publication.

In this episode, we talk about how branding and marketing will always surpass selling in terms of effectiveness, and especially during difficult economic times.

In today’s episode, we’ll talk about the benefit of creating repeatable systems for publishing content across platforms, focusing specifically on one of the methods we use to get snack-sized content out onto various social media platforms as quickly as possible.

In this episode, we discuss an emergent feature on TikTok called TikTok Now, why it’s there and how you can leverage it for your business.

In this episode, we’ll browse the Pransform LinkedIn page and highlight some helpful content that you may have missed, and call attention to the posting rhythm that we’ve established to help businesses apply digital and social media marketing strategies.

In this episode, we’ll explore some of the shortcomings of running paid ads to get traffic and conversions, contrasted to the value of providing organic content that builds a relationship with your audience and customer base.