Pransform, Inc.

In this episode, we discuss an emergent feature on TikTok called TikTok Now, why it’s there and how you can leverage it for your business.

In this episode, we’ll browse the Pransform LinkedIn page and highlight some helpful content that you may have missed, and call attention to the posting rhythm that we’ve established to help businesses apply digital and social media marketing strategies.

In this episode, we’ll explore some of the shortcomings of running paid ads to get traffic and conversions, contrasted to the value of providing organic content that builds a relationship with your audience and customer base.

In this episode, we’ll take a very high-level look at a helpful resource for getting started with YouTube shorts.

In today’s episode, we’ll explore the idea of being more authentic in your content — being willing to make more mistakes and not look for perfection in your content. Attempting to be perfect typically means you will produce zero content, ultimately defeating the purpose. Giving yourself permission to make small mistakes and represent yourself authentically opens up a whole new world of content production and viability.

In this episode, we will spend some time talking about the importance of identifying differentiators for your company compared to your competition, and then walk through the process of using those differentiators to develop various marketing messages, angles, campaigns and content.

In today’s episode, we’ll talk about using LinkedIn to effectively market your business, and go over some of the insights provided by Sprout Social in its article on the same subject that was published today.

In this episode, will expand a little bit on Episode 79 with regard to shifting focus to emergent platforms, and spend some time discussing Facebook organic reach and how you can start leveraging it for your business.

In this episode, we’ll build on Episode 66, which focused on the use of an online tool called Loom for making video content, and examine an additional feature of Loom which allows you to transcribe the videos as well. This post-production capability can come in very handy for content repurposing.

In this episode, we’ll discuss the importance of maintaining a content calendar so that you can keep track of your social media and digital marketing content, creatives, and overall publication history and upcoming schedule. Implementing a content calendar effectively will exponentially improve the coherence and optimization of your social media marketing strategy.