In this episode, we’ll take a very high-level look at a helpful resource for getting started with YouTube shorts.

In today’s episode, we’ll explore the idea of being more authentic in your content — being willing to make more mistakes and not look for perfection in your content. Attempting to be perfect typically means you will produce zero content, ultimately defeating the purpose. Giving yourself permission to make small mistakes and represent yourself authentically opens up a whole new world of content production and viability.

In this episode, we will spend some time talking about the importance of identifying differentiators for your company compared to your competition, and then walk through the process of using those differentiators to develop various marketing messages, angles, campaigns and content.

In today’s episode, we’ll talk about using LinkedIn to effectively market your business, and go over some of the insights provided by Sprout Social in its article on the same subject that was published today.

In this episode, will expand a little bit on Episode 79 with regard to shifting focus to emergent platforms, and spend some time discussing Facebook organic reach and how you can start leveraging it for your business.

In this episode, we’ll build on Episode 66, which focused on the use of an online tool called Loom for making video content, and examine an additional feature of Loom which allows you to transcribe the videos as well. This post-production capability can come in very handy for content repurposing.

In this episode, we’ll discuss the importance of maintaining a content calendar so that you can keep track of your social media and digital marketing content, creatives, and overall publication history and upcoming schedule. Implementing a content calendar effectively will exponentially improve the coherence and optimization of your social media marketing strategy.

In this episode, we’ll examine the concept of being contextually relevant to the social media platforms you’re producing content on, and how that plays out across a given example (short form video on YouTube Shorts, TikTok, and Instagram Reels).

In today’s episode, we’ll take a look at some potential shifts in the social media platform landscape. In particular, the movement away from Instagram and towards formats like organic Facebook, YouTube Shorts, and TikTok, and the opportunities this shift presents.

In this episode, we examine who is typically the best first person to hire into your business from a job function perspective. This episode draws from a book called “The Millionaire Real Estate Agent“ by a gentleman named Gary Keller, founder of the highly successful real estate brokerage Keller Williams.