In today’s episode, we’ll discuss why podcasts are a great choice for pillar content, as well as recommendations on which platform to use to host your podcast.

In this episode, we discuss an application called Loom, which allows you to record video content from your desktop or mobile device, while voicing over the screenshot, and appearing on the screen as well (only on the desktop version). We’ll also discuss some example scenarios in which you can make good use of this tool and tactic.

In this episode, we discuss the importance of showing up constantly and consistently on social media platforms, in particular, dedicating yourself to mastering and being ubiquitous on one particular platform and then proliferating the content via an “omnichannel” strategy.

In this episode, we talk about the power of giving away something of value for free to your prospects in exchange for their email address. We explore the practical value of doing this, as well as the goodwill that it builds up overtime.

In today’s episode, we’ll talk about another TikTok tactic that you can use to help generate content ideas, and that’s the green screen effect that TikTok provides its users.

In this episode, we’ll talk about why you should strongly consider disseminating guidance via audio format, and receiving information via text, as you run your business or execute your respective function. More than likely, you’ll find speaking the guidance to allow you to move faster in getting instructions out to your team, and conversely, be able to absorb the information they provide you the quickest by glancing at it in written form. Try it and let us know if it works for you!

In today’s episode, we’ll round up some important social media news pertaining to both TikTok and Snapchat, and underscore the importance of business owners staying ahead of breaking news in the digital marketing arena. We also have an announcement at the end of the episode pertaining to the new and enhanced Pransform website!

In this episode, we discuss an individual that would be beneficial for anyone doing sales and/or marketing to follow, Alex Hormozi. Alex is the author of “$100M Offers” and a member of ClickFunnels’ Two-Comma Club. His Instagram and TikTok accounts in particular are full of great snack-sized content with sales and marketing tactics you can implement right away in your business.

In this episode, we break down two different approaches to selling, that is using traditional sales tactics and language, versus building up trust and authenticating yourself and your business over a period of time.

In this episode I discuss a quick hack you can use to increase your search ability factor for your TikTok account.