Pransform, Inc.

In this special Episode 50, we take a step back to reflect on the meaning of being an entrepreneur, being a risk-taker. We discuss the challenges of wearing all the different hats in a business, especially when you’re first starting out, and the potential benefits of offloading marketing to an external firm like Pransform. We also remind listeners to claim their free social media audit at our website.

In today’s episode, we’ll cover how to create tweet threads on Twitter, and go over some ideas for maximizing the potential reach and engagement you can derive from threads.

In this episode, we introduce the concept of paid traffic and paying for ads, such as Facebook or YouTube ads, versus generating reach through organic content development and posting. We discuss at the very high-level the trade-offs between using organic and paid strategies.

In this episode, we discuss some novel ways to look at a single piece of content and turn it into multiple pieces of content. By doing this, we give ourselves a better chance of achieving higher rates of content production, and improve our chances of reaching the intended audience.

In this episode, we’ll take a look at some news that came out this week for both Facebook and Twitter and discuss the impacts on your business and your marketing efforts. For Facebook, the news centered on its ability to target demographic interests within its ad platform; for Twitter, the news centered on the opening up of the professional profile option, which should provide you additional insights into Twitter marketing efforts for your business.

In this episode, we’ll explore a few novel approaches to developing and leveraging Q&A content, especially when you’re first starting out and don’t have the digital audience in place yet to generate native Q&A content.

In this episode, we’ll take a look at VaynerMedia’s “Vayner Volume Model” of content testing and development, as discussed in AdWeek’s piece on VaynerMedia this week.

In today’s episode, we examine the benefits of setting goals versus developing habits. We talk about how good social media posting habits lead to consistency and help avoid getting hung up on production value, both key ingredients to building a brand over time in the digital space.

In this episode, we’ll take a brief look at the concept of influencer marketing and how you may be able to leverage it for your business.

In this episode, we’ll go over the top three methods for generating greater organic reach and engagement on LinkedIn in 2022. You might be surprised at #1!