Pransform, Inc.

In this episode, we’ll discuss the news this week that TikTok has expanded its video format limit to 10 minutes. We’ll explore both the practical and symbolic implications of the shift to now include longer-form video content as opposed to solely allowing short-form video.

In today’s episode, we’ll discuss the idea that a large volume of content is a prerequisite for elevating your business into a brand. We’ll also discuss tactics for leveraging content across distribution platforms and not getting overly obsessed with production value. Part of the inspiration for this episode comes from material published by Gary Vaynerchuk’s agency, Vaynermedia, called “How to Make 64 Pieces of Content in a Day.” Check out the link to it below: https://www.garyvaynerchuk.com/how-to-create-64-pieces-of-content-in-a-day/

In this episode, we’ll explore the benefits of going live on social media platforms in order to deliver video content to your audience. We also discussed the thought process you should employ when choosing which platform to go live on.

In this episode, we’ll talk about “philosophical assets” — that is, things like your company’s vision, mission, values, tagline and slogans that convey messaging about your business, why it exists and how it hopes to serve its customers. These items can often be overlooked, and it thus demands a degree of thoughtfulness that will pay dividends when you consistently infuse your marketing with these assets.

In this episode, we’ll cover some tactics for TikTok that involve increasing watch time and ensuring viewers watch your videos to completion. These metrics are important contributors to the organic reach that TikTok‘s algorithm will provide your videos.

In this episode, we’ll discuss some tactics you can use on Twitter to test and validate content for your long-form audio content, such as a podcast.

In this episode, we’ll take a look at another case study pertaining to the concept of existential benefits, which we first touched on back in Episode 24. In this case we’ll look at the Apple Watch series of commercials that came out in late 2021/early 2022 and dissect those commercials from the standpoint of how they exhibit features, benefits, and existential benefits.

In this episode, we conclude the 3-part series delving into the importance of the “know, like, trust” marketing principle. We examine what it means to move your customer through this journey into the final, most valuable portion of the sequence, where they’ve grown to trust your business and now view you as a brand versus a commodity.

In this episode, we continue the 3-part series begun in Episode 31, examining the concept of “know, like, trust” and how important it is to marketing and growing your business. This episode analyzes the “like” portion of that sequence, and provides tactics and ideas on how you can establish the “like” factor with your audience.

In this episode, we’ll discuss the absolute core principle in marketing known as “know, like, trust.“ Today will cover the “know” portion and go into depth about how crucial it is to your business that people get the opportunity to gain awareness of your business, and also get to know you as an individual. We’ll be following this episode with #32 and 33 where we cover the next two parts of this principle. Stay tuned!