In this episode, we’ll talk about the benefits of transcribing video content into text that you can then pair with the video on your website to improve your search engine optimization. We’ll also talk about the downstream benefits of having the transcribed content to use on other platforms.

In this episode, we talk about the concept of producing high volumes of content and why that’s not only good from a volume perspective, but also from the perspective of being able to measure properly whether your content is resonating with your audience. We also walk through an example of how to turn one textual Facebook post into 22 pieces of content.

In this episode, we break down some specific tactics that you can employ across a variety of platforms to utilize question-and-answer format content to either add to what you already have, or start making some of your first pieces of content on those platforms.

In this episode, we take a break from our usual format and use the opportunity to reflect on the potential ramifications, both good and bad, of Elon Musk’s takeover of Twitter. We’ll also spend a little time discussing how Twitter might be useful to your overall business, depending on your objectives.

In this episode, we talk about the importance of getting onto the TikTok platform if you haven’t already, and specifically look at a single tactic that you can use to get your first pieces of content posted to your account — that being the Duet function that allows you to record your own video side-by-side with another account’s video.

In this episode, we go over some high-level thoughts and strategies pertaining to Snapchat.

In this episode, we take a closer look at how you should curate playlists on your YouTube channel, and the importance of doing so with regard to the YouTube algorithm and overall search-ability of your videos and channel.

In this special Episode 50, we take a step back to reflect on the meaning of being an entrepreneur, being a risk-taker. We discuss the challenges of wearing all the different hats in a business, especially when you’re first starting out, and the potential benefits of offloading marketing to an external firm like Pransform. We also remind listeners to claim their free social media audit at our website.

In today’s episode, we’ll cover how to create tweet threads on Twitter, and go over some ideas for maximizing the potential reach and engagement you can derive from threads.

In this episode, we introduce the concept of paid traffic and paying for ads, such as Facebook or YouTube ads, versus generating reach through organic content development and posting. We discuss at the very high-level the trade-offs between using organic and paid strategies.