Pransform, Inc.

In this episode, we’ll go through a step-by-step guide published by Later.com on how to create Instagram Reels. This trend of short-form video content isn’t going away anytime soon, so mastering things like Reels (as well as TikTok and YouTube Shorts) is critical to your business.

In this episode, we’ll take a close look at the role that Twitter can play for your business and some of the different advantages that it brings in terms of organic reach, content publication, and customer service.

In this episode, we’ll explore the three different types of content that you can produce for your digital marketing and social media channels: video, audio, and text. We’ll also take a close look at the advantages and disadvantages of each, and provide you suggestions as to where you can publish each type of content.

In this episode, we provide you with ideas for your first two posts to get started on TikTok. TikTok is no longer an emerging social media platform, it’s a mainstay that must be at least considered as a part of your omnichannel social media marketing strategy going forward.

In this episode, we’ll take a look at some breaking news in the digital marketing world, including Facebook‘s new privacy features and TikTok‘s new video sharing features. We’ll also discuss a software tool that may assist you in capturing and rendering testimonials for your business (see Episode 25).

In this episode, we take a close look at the importance of user testimonials as the premier type of content that you can publish to promote your business. We also look at a couple of different tactics that you can use to convince current and past clients who may be on the fence about recording themselves, to actually go ahead and make you the most important kind of testimonial — video testimonial.

In this episode, we take a look at the concept of “existential benefits” — the idea that extremely well-established brands can move beyond the traditional features-and-benefits model and move into a realm where they can equate and attach more esoteric concepts like mindset, lifestyle, attitude and personality to their brand. This in turn makes the viewer feel like if they too owned that product or received that service, they could equate themselves with that lifestyle. It’s the pinnacle of branding and a position all businesses should strive for as they grow and evolve.

In this episode, we’ll take a brief look at the various services Pransform provides from a digital marketing standpoint. From high-level campaign planning, to social media management and execution, as well as website optimization and SEO, we’ve got you covered. If you’re ready to take your marketing to the next level in 2022, drop us a line!

In this episode, we talk about a specific tactic you can employ to create more content: answering questions from your customers in a way that’s universally applicable to your audience. We’ll also talk about how you can turn this tactic into a live format and take your brand authority up another notch.

In this episode, we’ll go into significant detail on how to approach keyword analysis for use in your written, audio and video content. We’ll talk about different ways to locate and refine the keywords that will give you the best chance for increased organic reach for your content.