In this episode, we provide you with ideas for your first two posts to get started on TikTok. TikTok is no longer an emerging social media platform, it’s a mainstay that must be at least considered as a part of your omnichannel social media marketing strategy going forward.

In this episode, we’ll take a look at some breaking news in the digital marketing world, including Facebook‘s new privacy features and TikTok‘s new video sharing features. We’ll also discuss a software tool that may assist you in capturing and rendering testimonials for your business (see Episode 25).

In this episode, we take a close look at the importance of user testimonials as the premier type of content that you can publish to promote your business. We also look at a couple of different tactics that you can use to convince current and past clients who may be on the fence about recording themselves, to actually go ahead and make you the most important kind of testimonial — video testimonial.

In this episode, we take a look at the concept of “existential benefits” — the idea that extremely well-established brands can move beyond the traditional features-and-benefits model and move into a realm where they can equate and attach more esoteric concepts like mindset, lifestyle, attitude and personality to their brand. This in turn makes the viewer feel like if they too owned that product or received that service, they could equate themselves with that lifestyle. It’s the pinnacle of branding and a position all businesses should strive for as they grow and evolve.

In this episode, we’ll take a brief look at the various services Pransform provides from a digital marketing standpoint. From high-level campaign planning, to social media management and execution, as well as website optimization and SEO, we’ve got you covered. If you’re ready to take your marketing to the next level in 2022, drop us a line!

In this episode, we talk about a specific tactic you can employ to create more content: answering questions from your customers in a way that’s universally applicable to your audience. We’ll also talk about how you can turn this tactic into a live format and take your brand authority up another notch.

In this episode, we’ll go into significant detail on how to approach keyword analysis for use in your written, audio and video content. We’ll talk about different ways to locate and refine the keywords that will give you the best chance for increased organic reach for your content.

In this episode, we take a deep dive into Instagram captions, discussing why they’re so important, and how to optimize them from a strategy and tactics perspective.

In this episode, we’ll go over what we like to think of as the 3 stages or strata of marketing assistance and success you can have in your business: 1) marketing as a function of saving you time; 2) marketing as a function of growing your business (revenue, clients, etc.); and 3) marketing as a function of branding (“becoming a media company”). Each of these stages brings you increased opportunity for success and elevation in your business — the third and final stage allows you to transcend your competition and monopolize your business area by separating yourself through branding. Pransform will be publishing a lot of content on the media company concept specifically, so look out for that in future episodes and on our other social media channels.

In this episode we talk all about LinkedIn hashtag strategies, tactics and best practices. We also emphasize the importance of establishing and maintaining a strong presence on LinkedIn to buttress your B2B and B2C efforts.