In this episode of the Precon Recon podcast, host Justin Frenette speaks with Kayleigh Johnson, the Director of Marketing at Peterson, about her journey in real estate marketing, the evolving landscape of the industry, and the importance of community and lifestyle in branding. 

They discuss market trends, the shift towards purpose-built rentals, and the significance of building relationships and mentorship in the real estate sector. Kayleigh shares insights on how to differentiate products in a competitive market and the need for a holistic approach to marketing that focuses on the human experience.

00:00
Introduction to Real Estate Marketing
03:07
Career Journey and Unexpected Opportunities
05:47
Building Relationships in the Industry
07:47
Finding the Right Fit in Real Estate
08:54
Peterson's Evolution and Future Plans
09:33
Introduction to Peterson's Vision
12:24
Exciting Developments in Burnaby
15:32
Market Trends and Shifts in Real Estate
18:41
The Evolution of Rental Properties
21:44
Branding and Marketing Strategies in Real Estate
24:30
The Role of Internal vs. External Teams
27:28
Disruption and Opportunities in Real Estate Tech
30:35
Building for Families in Rental Markets
33:35
Advice for Real Estate Professionals

Brought to you by Him & Her, a creative agency for exceptional real estate and consumer goods brands. Learn more at https://himandher.ca/

In this episode of the Precon Recon podcast, Justin Frenette speaks with Loren Jackson about her journey in the real estate marketing industry, the importance of storytelling, and the evolving landscape of buyer behavior in the real estate market. They discuss the significance of the Precon Recon Report, which aims to provide insights into market trends and effective marketing strategies. 

Loren shares her experiences working on various projects, emphasizing the need for creativity, collaboration, and data-driven marketing to engage buyers effectively and maintain brand consistency over time.

00:00
Introduction to Precon Recon Podcast
06:23
Agency vs. In-House Marketing Perspectives
12:35
The Precon Recon Report Overview
19:41
The Importance of Storytelling in Marketing
25:51
Maintaining Brand Consistency Over Time
32:18
Creating Unique Buyer Experiences
41:08
The Importance of Early Marketing Involvement
48:22
Embracing Creativity in Real Estate Solutions

Brought to you by Him & Her, a creative agency for exceptional real estate and consumer goods brands. Learn more at https://himandher.ca/

In this episode of the Precon Recon podcast, Justin Frenette speaks with Jordan Taylor, Vice President of Sales and Marketing at Deco Homes. They discuss Jordan's journey in real estate development, the importance of a broad skill set, and Deco's design-forward philosophy. 

The conversation also covers branding and marketing strategies, the role of storytelling in real estate projects, and the exploration of large-scale projects like Lakeview Village and Base 31. They touch on the shift to secondary markets and the significance of purpose-built rentals, concluding with insights on future trends in real estate.

00:00
Introduction to Precon Recon Podcast
06:25
The Importance of a Broad Skill Set
17:19
Branding and Marketing Strategies at Deco
26:11
Internal vs External Teams in Development
31:13
Innovative Urban Development Projects
39:21
Exploring Secondary Markets in Real Estate
46:20
Future Trends in Real Estate Development

Brought to you by Him & Her, a creative agency for exceptional real estate and consumer goods brands. Learn more at https://himandher.ca/

In this episode of the Pre-Con Recon podcast, Justin Frenette speaks with Angela Walsh, Marketing Director at Sifton Properties. They discuss Angela's career journey in real estate, the importance of community building, and innovative marketing strategies that enhance customer experience. 

Angela shares insights on Sifton's legacy, current projects, and the impact of technology on real estate marketing. The conversation also touches on market trends, product offerings, and the future opportunities for Sifton Properties.

00:00
Introduction to Pre-Construction Real Estate Marketing
03:00
Angela Walsh's Career Journey in Real Estate
05:54
The Role of Sifton Properties in Community Building
09:06
Mentorship and Leadership Lessons in Marketing
11:54
Innovative Projects and Customer Experience at Sifton
15:02
Adapting to Market Shifts and Customer Needs
18:11
Brand Cohesion Across Diverse Business Units
21:04
Leveraging Technology in Real Estate Marketing
24:04
Future Opportunities and Customer Experience Enhancements

Brought to you by Him & Her, a creative agency for exceptional real estate and consumer goods brands. Learn more at https://himandher.ca/

In this episode of the Pre-Con Recon Podcast, Justin Frenette speaks with Ryan Mounsey from Urban Insights about the intricacies of urban planning and real estate development. They discuss the importance of data in making informed decisions, the growing trend of purpose-built rentals, and the potential for office to residential conversions.

Ryan shares insights on navigating stalled projects, the approval process, and innovative housing solutions for the future. The conversation emphasizes the role of creativity in urban development and the need for developers to align their projects with city visions.

00:00
Introduction to Urban Insights and Its Mission
10:17
Navigating Market Challenges and Opportunities
18:54
Office to Residential Conversions
30:39
Understanding the Approval Process
36:33
Creativity in Urban Planning and Development

Brought to you by Him & Her, a creative agency for exceptional real estate and consumer goods brands. Learn more at https://himandher.ca/