With Predator: Badlands making a splash at the box office this weekend, the Behind the Screens hosts are diving into the audience, opportunities, and possible shifts in week two to take advantage of.

Pre-sales audiences for The Running Man and Now You See Me: Now You Don't show us a combined analysis of marketing opportunities for the coming weekend.

Topics and times:

• Predator: Badlands box office performance vs predictions - 0:49
• Predator: Badlands audience analysis - 1:46
• Marketing opportunities of Badlands' week two - 3:28
• Pre-sales for The Running Man - 5:24
• Pre-sales for Now You See Me: Now You Don't - 6:06
• Combined pre-sales audiences and marketing opportunities - 7:20
• Next week - 10:31

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