Motivation Minute

Predictably Irrational


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Predictably Irrational (Dan Ariely)

  • The most common way we think irrationally is making relative vs. quantitative comparisons
  • Free items give us an irrational sense of excitement, since there is no risk of a poor decision
  • We tend to make the same irrational decisions repeatedly. Finding the pattern can help us break the trend.
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Motivation MinuteBy Spencer Harro and Jeriah Miller

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