Summary

In this episode of the Premier Blinds and Shades podcast, host Todd, along with Braden Jones and Greg Glover, engage in a deep conversation with Andy Morstatter, a seasoned professional in the window treatment industry. Andy shares his journey from being a general contractor to launching his own window treatment business, KC Blinds. The discussion covers the challenges he faced during his transitions, the importance of customer service, and effective strategies for lead generation and business growth. Andy emphasizes the significance of Google reviews, networking, and differentiating oneself in a competitive market. The conversation also touches on the future of the industry and the need for quality products and customer experience.


Takeaways

Andy transitioned from general contracting to window treatments for a better work-life balance.
The window treatment industry has less immediate pressure compared to remodeling.
Google reviews are essential for credibility in the window treatment business.
Networking and personal connections are crucial for generating leads.
Vehicle wraps can significantly enhance visibility and brand recognition.
Providing exceptional customer service sets businesses apart in a competitive market.
Understanding customer needs is key to successful sales in window treatments.
Offering unique products can differentiate a business from competitors.
The industry is evolving with more online competition, affecting traditional dealers.
Building strong relationships with manufacturers can improve customer experience. 


Titles

From Contractor to Window Treatment Expert: Andy's Journey
Navigating the Window Treatment Industry: Insights from Andy Morstatter


Sound bites

"If you don't have Google reviews, you don't exist."
"You make or break my customer's experience."
"I appreciate you being on the podcast with us."


Chapters

00:00 Introduction to the Premier Blinds and Shades Podcast
01:03 Andy Morstatter's Journey into Window Treatments
03:16 The Shift from Contracting to Window Coverings
06:31 Realizing the Potential in Window Treatments
09:18 Advice for New Dealers in the Industry
12:16 The Importance of Networking and Reviews
15:43 Marketing Strategies: Vehicle Wraps and Visibility
18:57 Learning from Competition and Canvassing Strategies
21:46 Guiding Customers from Appointment to Installation
24:00 Differentiating in a Competitive Market
30:48 Strategies for Business Growth and Industry Trends
39:42 Building Collaborative Vendor Relationships

Summary

In this podcast episode, the hosts discuss the journey of George Huizinga, owner of Zinga's Blinds, and his experiences in the window covering industry. They explore the importance of building relationships, scaling a business, and navigating challenges. The conversation also delves into marketing strategies, adapting to economic changes, and providing valuable advice for small business owners. The episode emphasizes the significance of teamwork, community support, and maintaining a focus on growth despite obstacles.

Takeaways

Building relationships is crucial for business success.
Mistakes are valuable learning opportunities.
Marketing strategies should be tested and measured.
Having a strong team can significantly impact growth.
Economic downturns can present unique opportunities.
It's important to have a bias for action in business.
Ignoring outside noise is essential for focus.
Community support can help small businesses thrive.
A good idea must be paired with the right people.
Partnerships can provide a competitive edge.

Chapters

00:00 Introduction to the Podcast and Guest
02:43 George's Journey into the Window Covering Industry
05:22 Building a Business from the Ground Up
07:48 Scaling Challenges and Hiring Decisions
10:32 The Importance of Relationships and Team Dynamics
13:28 Navigating Industry Challenges and Market Dynamics
16:06 Reflections on Success and Mistakes
18:41 Marketing Strategies and Business Growth
21:18 Final Thoughts on Scaling and Future Directions
28:59 Creating a Supportive Community for Dealers
35:39 Empowering Employees and Building a Strong Team
40:10 The Importance of Marketing in Business Growth
47:14 Understanding Marketing Costs and Profitability
53:47 Navigating Economic Downturns and Marketing Strategies
56:51 Advice for Dealers Facing Industry Challenges
59:56 Podcast-Outro.mp4

Keywords

podcast, business growth, window covering industry, marketing strategies, entrepreneurship, scaling business, team building, economic challenges, small business advice, community support

In the inaugural episode of The Premier Podcast, Todd Green and Braden Jones discuss the mission of Premier Blinds and Shades, which is to support independent dealers in the window covering industry. They share the origin story of the company, highlighting its growth from a small business to a significant player in the market. The conversation emphasizes the importance of quality control, the unique value proposition of partnering with dealers, and the consulting services offered to help businesses grow. The episode concludes with a call to action for listeners to engage with the podcast and the company.

Takeaways

• The Premier Podcast aims to support independent dealers.
• The company focuses on true partnerships with dealers.
• Quality control is a major issue in the industry.
• Premier tracks a 2% mistake rate, significantly lower than competitors.
• Consulting services help dealers grow their businesses.
• Building a community of dealers is essential for success.
• The podcast will feature insights from various industry leaders.
• Listeners can save real money by partnering with Premier.
• The goal is to create a supportive network for dealers.

Chapters

00:00 Introduction to the Premier Podcast
00:57 The Purpose of the Premier Podcast
02:03 The Origin Story of Premier Blinds and Shades
04:34 Identifying Industry Challenges
08:35 The Vision for Premier Blinds and Shades
12:02 The Three-Legged Stool of Premier's Success
17:20 Quality Control and Mistake Rates
21:38 Consulting and Supporting Dealers
26:03 Building a Community of Dealers