PreneurCast: Entrepreneurship, Business, Internet Marketing and Productivity

PreneurCast: Entrepreneurship, Business, Internet Marketing and Productivity

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PreneurCast: Entrepreneurship, Business, Internet Marketing and Productivity episodes

  • 140: Numbers Retrospective
    As part of our retrospective series, here is a show that was first published 3 years ago. The main topic was Numbers: why they are important to your business, which ones matter, and why it's important to view them the right way.
    -= Links =-
    - Online
    Download The 7 Levers Report - http://7leversreport.com
    - Books
    You can try out a lot of the books we recommend in audio format with Audible:
    http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners
    - Previous PreneurCast Episodes
    All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.
    -=-
    For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: [email protected]
    If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com
    32 min
  • 139: Increasing Transactions Per Client
    This week, Pete and Dom focus on another of the 7 Levers of Business: Increasing your transactions per client. They discuss the fundamentals, as well as give lots of examples you can implement yourself to improve this part of your business.
    -= Links =-
    - Online
    Download The 7 Levers Report - http://7leversreport.com
    - Books
    Scientific Advertising - Claude Hopkins
    Audible: http://preneurmarketing.com/scientificadvertisingaudio
    Amazon: http://preneurmarketing.com/scientificadvertisingbook
    You can try out a lot of the books we recommend in audio format with Audible:
    http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners
    - Previous PreneurCast Episodes
    All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.
    Episode 52 - 7 Levers Redux - http://preneurmarketing.com/preneurcast/preneurcast052-7-levers-of-business-redux/
    Episode 125 - The Challenge of Indirect Marketing - http://preneurmarketing.com/preneurcast/preneurcast-125-the-challenge-of-indirect-marketing/
    -=-
    For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: [email protected]
    If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com
    56 min
  • 138: Web Marketing that Works with Toby Jenkins
    This week, Pete talks to Toby Jenkins from Blue Wire Media, Co-Author of Web marketing That Works, about the book, about their Web Marketing business, and how they have grown from a very simple beginning by leveraging partnerships and frameworks.
    -= Links =-
    - Online
    http://www.bluewiremedia.com.au - Toby's Site
    http://www.bluewiremedia.com.au/book - Find out more about the book
    - Books
    Web Marketing that Works - Adam Franklin and Toby Jenkins
    Amazon: http://preneurmarketing.com/webmarketingbook
    You can try out a lot of the books we recommend in audio format with Audible:
    http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners
    - Previous PreneurCast Episodes
    All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.
    -=-
    For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: [email protected]
    If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com
    49 min
  • 137: Increase Your Average Item Value
    This week, Pete and Dom focus on another of the 7 Levers of Business: Increasing your average item value. In the simplest terms this could be as easy as raising your prices, but they also discuss other approaches if this is not an option.
    -= Links =-
    - Books
    The Basics of Process Mapping - Robert Damelio
    Amazon: http://preneurmarketing.com/processmapbook
    The Chimp Paradox - Dr. Steven Peters
    Audible: http://preneurmarketing.com/chimpparadoxaudio
    Amazon: http://preneurmarketing.com/chimpparadoxbook
    You can try out a lot of the books we recommend in audio format with Audible:
    http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners
    - Previous PreneurCast Episodes
    All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.
    -=-
    For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: [email protected]
    If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com
    58 min
  • 136: Healthy Business with Joe Cross
    This week, Pete talks to Joe Cross, producer of the film, “Fat, Sick and Nearly Dead”. They talk about how Joe came to make the movie, the journey he took in filming and promoting it, and the business he has developed around it.
    -= Links =-
    - Online
    Joe Cross’s Web Site - http://www.rebootwithjoe.com
    Video: How Pete Relaunched his MCG Campaign - http://preneurmarketing.com/mcgswipe
    Tim Ferriss Interview with Josh Waitzkin - http://fourhourworkweek.com/2014/04/22/tim-ferriss-podcast/
    - Books
    The Obstacle is the Way - Ryan Holiday
    Audible: http://preneurmarketing.com/obstacleaudio
    Amazon: http://preneurmarketing.com/obstaclebook
    The Art of Learning - Josh Waitzkin
    Audible: http://preneurmarketing.com/artoflearningaudio
    Amazon: http://preneurmarketing.com/artoflearningbook
    You can try out a lot of the books we recommend in audio format with Audible:
    http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners
    - Previous PreneurCast Episodes
    All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.
    -=-
    For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: [email protected]
    If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com
    57 min
  • 135: Increasing Your Items Per Sale
    This week Pete and Dom talk about increasing the number of items you sell in each transaction (one of the Seven Levers of Business). They discuss why this is good for your business and give lots of examples of how you can do this in your own business.
    -= Links =-
    - Online
    Preneur Marketing Internship - http://preneurmarketing.com/essays/preneur-group-internship-opportunity/
    Article: How Pete Will Give His Son $1million - http://preneurmarketing.com/essays/teaching-kids-finance-million-dollars/
    Article: What Really Matters for Conversions - http://preneurmarketing.com/essays/look-really-matters-conversions-happy-customers/
    - Books
    The Strategy Book - Max Mckeown
    Amazon: http://preneurmarketing.com/strategybook
    You can try out a lot of the books we recommend in audio format with Audible:
    http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners
    - Previous PreneurCast Episodes
    All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.
    -=-
    For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: [email protected]
    If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com
    48 min
  • 134: The Importance of Taking Action with Dave Jenyns
    Pete talks to his friend Dave Jenyns about how they met and how they both had the idea to sell the MCG at the same time. They also discuss the importance of taking action on your ideas (before someone else does).
    -= We’re Looking for Case Studies =-
    Pete is looking for people to feature as case studies on http://www.preneurmarketing.com - email [email protected] and let us know how you have applied the 7 Levers to your business, and the results you’ve got.
    -= General Links =-
    - Online
    http://www.superawesomemicroproject.com - The Lego Car Project Dave mentioned
    http://Conversionxl.com - Top tips on conversions
    http://www.nutshell.com - Customer/Sales Lead Management Tool
    - Preneur marketing Articles
    http://preneurmarketing.com/essays/10-guarantee-templates-can-swipe-instantly-increase-conversions/
    http://preneurmarketing.com/essays/look-really-matters-conversions-happy-customers/
    - Books
    Hooked: Nir Eyal
    Audible: http://preneurmarketing.com/hookedaudio
    Amazon: http://preneurmarketing.com/hookedbook
    You can try out a lot of the books we recommend in audio format with Audible:
    http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners
    - Previous PreneurCast Episodes
    All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.
    -=-
    For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: [email protected]
    If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com
    54 min
  • 133: Improving Your Opt-Ins
    In this show, Pete and Dom talk about Opt-Ins (one of the Seven Levers of Business): what they are, why they are important, and how you can get more of them. They also discuss what an opt-in might look like for various businesses.
    -= Links =-
    - Online
    Preneur Marketing Internship - http://preneurmarketing.com/essays/preneur-group-internship-opportunity/
    Article: How Pete Will Give His Son $1million - http://preneurmarketing.com/essays/teaching-kids-finance-million-dollars/
    Article: Excerpt from 5 Minute Business - http://preneurmarketing.com/recommended-books/5mb-content-intro/
    Article: Manufacturing Social Proof - http://preneurmarketing.com/essays/ethically-manufacturing-credibility-social-proof-increase-opt-ins-conversions/
    - Books
    The Art of Learning - Josh Waitzkin
    Audible: http://preneurmarketing.com/artoflearningaudio
    Amazon: http://preneurmarketing.com/artoflearningbook
    You can try out a lot of the books we recommend in audio format with Audible:
    http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners
    - Previous PreneurCast Episodes
    All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.
    -=-
    For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: [email protected]
    If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com
    50 min
  • 132: The Business of App Development with Mark McDonald of Appster
    Pete talks to Mark McDonald of Appster, an Australian company that specialises in Mobile App Development (with a very impressive client list). They talk about the business models behind apps, and Mark gives some tips for creating successful apps.
    -= Links =-
    - Online
    Appster, Mark's App Development Company - http://www.appster.com.au
    Get a copy of the 7 Levers Report - http://7leversreport.com
    Auphonic, online audio processing - http://auphonic.com
    Asana, simple online project management - http://asana.com
    Article: Avoid Visitor Abandonment - http://preneurmarketing.com/essays/4-powerful-strategies-dramatically-reduce-website-visitor-abandonment/
    Article: Contests and Sweepstakes - http://preneurmarketing.com/essays/4-tips-for-using-contestssweepstakes/
    - Books
    The Art of Learning - Josh Waitzkin
    Audible: http://preneurmarketing.com/artoflearningaudio
    Amazon: http://preneurmarketing.com/artoflearningbook
    Daily Rituals: Daily Rituals: How Artists Work - Mason Currey
    Audible: http://preneurmarketing.com/dailyritualsaudio
    Amazon: http://preneurmarketing.com/dailyritualsbook
    You can try out a lot of the books we recommend in audio format with Audible:
    http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners
    - Previous PreneurCast Episodes
    -=-
    For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: [email protected]
    If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com
    1 hr 2 min
  • 131: 7 Steps to Higher Website Conversions (The VD Report)
    Pete and Dom discuss a framework for improving the conversions of any website by focusing on the needs of the visitor instead of what you want to tell them. This framework comes from Pete’s free “VD Report” that he originally published on his web site.
    -= We're Looking for Case Studies =-
    Pete is looking for people to feature as case studies on http://www.preneurmarketing.com - email [email protected] and let us know how you have applied the 7 Levers to your business, and the results you've got.
    -= General Links =-
    - Online
    http://preneurmarketing.com/essays/vd-report/ - the original report
    http://preneurmarketing.com/essays/updated-inside-world-robert-kiyosaki-full-rich-dad-poor-dad-story/ - Robert Kiyosaki Profile
    http://preneurmarketing.com/essays/got-8-5-opt-rate-25-14-social-share-ratio-increased-list-39-9-one-simple-bribe/ - List Eruption Case Study
    http://preneurmarketing.com/essays/the-art-science-of-using-testimonials-to-increase-opt-ins-conversions/ - Using Testimonials
    - Books
    Book Yourself Solid - Michael Port
    Audible: http://preneurmarketing.com/booksolidaudio
    Amazon: http://preneurmarketing.com/booksolidbook
    Beyond Booked Solid - Michael Port
    Audible: http://preneurmarketing.com/beyondsolidaudio
    Amazon: http://preneurmarketing.com/beyondsolidbook
    You can try out a lot of the books we recommend in audio format with Audible:
    http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners
    - Previous PreneurCast Episodes
    All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.
    Episode 37 - Preneur Hierarchy - http://preneurmarketing.com/preneurcast/preneurcast037-the-self-indulgent-preneur-hierarchy/
    Episode 52 - 7 Levers Redux - http://preneurmarketing.com/preneurcast/preneurcast052-7-levers-of-business-redux/
    -=-
    For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: [email protected]
    If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com
    56 min

About PreneurCast: Entrepreneurship, Business, Internet Marketing and Productivity

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Author and serial entrepreneur Pete Williams and Digital Media Producer Dom Goucher discuss Entrepreneurship, Business, Internet Marketing and Productivity (with a fair smattering of Software and…