PreneurCast: Entrepreneurship, Business, Internet Marketing and Productivity

Dom presents another Foundation episode, this week talking about the importance of knowing who your customers are. This is put into the context of the 7 Levers of Business to show how some simple insights can help improve your profits.

-= Win Stuff! =-

We regularly receive copies of books (and other goodies) from the authors we feature to give away to PreneurCast listeners.

To enter our current competition, just visit: http://www.preneurmarketing.com/win

Keep checking back for the latest competition and prizes!

-= Links =-

- Online

http://alexa.com - Website Statistics

http://wufoo.com - Quick and easy surveys and forms for your web site

- Previous PreneurCast Episodes:

All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.

-=-

For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: [email protected]

If you like what we're doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

This week, Pete talks to Jenny Radcliffe, and expert in non-verbal communication, specifically when applied to negotiation and deception detection. They discuss how to effectively prepare for a negotiation, and some simple ways to spot a deception.

-= PRENEURCAST HAS MOVED =-

PreneurCast has a new home over at http://preneurmarketing.com

-= Win Stuff! =-

We are regularly receive copies of books (and other goodies) from the authors we feature to give away to PreneurCast listeners.

To enter our current competition, just visit: http://www.preneurmarketing.com/win

Keep checking back for the latest competition and prizes!

-= Links =-

- Books

Getting More - Stuart Diamond

Emotions Revealed - Paul Eckman

Spy the Lie - Philip Houston

You can try out a lot of the books we recommend in audio format with Audible:

http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners

- Online

http://jennyradcliffe.com - Jenny's Official Site

http://theaccidentalnegotiator.com/ - A blog on Sales Negotiation

- Previous PreneurCast Episodes:

All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.

-=-

For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: [email protected]

If you like what we're doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

This week, Pete and Dom discuss what is the most important skill to learn in any business, regardless of whether it is online or offline, and it's probably not what you think.

Take a look at Pete's PDF on this topic here:

http://preneurmarketing.com/business-building/know-important-skill-master-business/

-= PRENEURCAST HAS MOVED =-

PreneurCast has a new home over at http://www.preneurmarketing.com

-= Win Stuff! =-

We are now regularly receiving copies of books (and other goodies) from the authors we feature to give away to PreneurCast listeners.

To enter our current competition, just visit: http://www.preneurmarketing.com/win

Keep checking back for the latest competition and prizes!

-= Links =-

- Books

Contagious - Jonah Berger

The 4 Hour Work Week - Tim Ferriss

You can try out a lot of the books we recommend in audio format with Audible:

http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners

- Online

http://preneurmarketing.com/business-building/know-important-skill-master-business/ - Pete's PDF about the most important skill in business

- Previous PreneurCast Episodes:

All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.

-=-

For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: [email protected]

If you like what we're doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

This week, Pete talks with Josh Kaufman, author of The Personal MBA, about his new book The First 20 Hours - How to Learn Anything FAST. They discuss how to identify the core elements of any skill, and how to rapidly reach competency in any field.

-= PRENEURCAST HAS MOVED =-

PreneurCast has a new home over at http://preneurmarketing.com

-= Win Stuff! =-

We are now regularly receiving copies of books (and other goodies) from the authors we feature to give away to PreneurCast listeners.

To enter our current competition, just visit: http://www.preneurmarketing.com/win

Keep checking back for the latest competition and prizes!

-= Links =-

- Books

The First 20 Hours

The Personal MBA - Josh's Book on Business Success

You can try out a lot of the books we recommend in audio format with Audible:

http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners

- Online

http://first20hours.com/ - The site that accompanies Josh's Book

- Previous PreneurCast Episodes:

All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.

-=-

For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: [email protected]

If you like what we're doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

In another foundation episode, Dom talks about one of the basic mistakes many businesses make when marketing themselves: not being clear about what services or products they offer.

-= PRENEURCAST HAS MOVED =-

PreneurCast has a new home over at http://preneurmarketing.com

-= Win Stuff! =-

We are now regularly receiving copies of books (and other goodies) from the authors we feature to give away to PreneurCast listeners.

To enter our current competition, just visit: http://www.preneurmarketing.com/win

Keep checking back for the latest competition and prizes!

-= Links =-

- Books

You can try out a lot of the books we recommend in audio format with Audible:

http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners

- Previous PreneurCast Episodes:

Episode 088 - Determination vs Discipline

Episode 089 - Valuing Your Time

Episode 090 - Investing in Yourself and Your Team

Episode 092 - Core Business

Episode 095 - LinkedIn with Wayne Breitbarth

All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.

-=-

For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: [email protected]

If you like what we're doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

Pete talks with Nicole Lipkin, author of What Keeps Leaders Up At Night, about the challenges of leadership. They talk about the qualities of a leader, whether you are a business owner or manager with staff, or an entrepreneur managing a remote team.

-= PRENEURCAST HAS MOVED =-

PreneurCast has a new home over at http://preneurmarketing.com

-= Win Stuff! =-

We are now regularly receiving copies of books (and other goodies) from the authors we feature to give away to PreneurCast listeners.

To enter our current competition, just visit: http://www.preneurmarketing.com/win

Keep checking back for the latest competition and prizes!

-= Links =-

- Books

What Keeps Leader Up At Night - Nicole Lipkin

You can try out a lot of the books we recommend in audio format with Audible:

http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners

- Previous PreneurCast Episodes:

Episode 103 - Staying Booked Solid with Michael Port

All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.

-=-

For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: [email protected]

If you like what we're doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

Pete and Dom discuss their tips for using Social Media platforms (like Twitter, Facebook and YouTube) to promote yourself and your business, including tips on what not to do and why.

The main points covered in this show are:

* A definition of Social Media

* Go where the hungry crowd is

* The Marketing Symphony

* Social Media for you vs your brand

* Use and Mis-use of social media buttons

-= PRENEURCAST HAS MOVED =-

PreneurCast has a new home over at http://preneurmarketing.com

-= Links =-

- Books

Growth Hacker Marketing - Ryan Holiday

You can try out a lot of the books we recommend in audio format with Audible:

http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners

- Online

Dropbox - Awesome File Sharing platform

http://makingonlinevideo.com - Dom's new Digital Magazine

- Previous PreneurCast Episodes:

All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.

Episode 002 - The Marketing Symphony

-= Win Stuff! =-

We are now regularly receiving copies of books (and other goodies) from the authors we feature to give away to PreneurCast listeners.

To enter our current competition, just visit:

http://www.preneurmarketing.com/win

Keep checking back for the latest competition and prizes!

-=-

For more information about Pete and Dom, visit us online at http://preneurmarketing.com

or drop us a line at: [email protected]

If you like what we're doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

This week, Pete talks to Richie Norton, author of The Power of Starting Something Stupid, about his book, and about getting the most from your life and your business by getting started and trying out your ideas.

-= PRENEURCAST HAS MOVED =-

PreneurCast has a new home over at http://preneurmarketing.com

-= Links =-

- Books

The Power of Starting Something Stupid - Richie Norton

You can try out a lot of the books we recommend in audio format with Audible:

http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners

- Previous PreneurCast Episodes:

All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.

-= Win Stuff! =-

We are now regularly receiving copies of books (and other goodies) from the authors we feature to give away to PreneurCast listeners.

To enter our current competition, just visit:

http://www.preneurmarketing.com/win

Keep checking back for the latest competition and prizes!

-=-

For more information about Pete and Dom, visit us online at http://preneurmarketing.com

or drop us a line at: [email protected]

If you like what we're doing, please leave us a review on iTunes or a comment on the http://preneurmarketing.com Web Site.

This week, Pete and Dom finish off the Q&A Questions from Episode 100, their live Q&A session.

Questions covered in this episode include:

- Should I focus on promoting myself as a leader in the field, or promoting my business?

- How do we find the time to do everything and spend time with our families?

- Whens the most productive time to write copy?

- How do you get interviews with leaders in your market place?

- Whats the best way to grow an audience online quickly for a new product launch?

- What do you do when you realise you're in a rut and can't seem to get work done?

-= PRENEURCAST IS MOVING =-

Very soon, PreneurCast will have a new home over at http://preneurmarketing.com

-= Links =-

- Online

http://makingonlinevideo.com - Dom's new digital magazine (launch issue out soon)

- Books

Total Recall - Arnold Schwartzenegger

Bird by Bird - Annie Lamott

Outliers - Malcolm Gladwell

- Previous PreneurCast Episodes:

All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.

Episode 044 - Core vs Mechanics

Episode 092 - Core Business

Episode 063 - Joint Ventures

-= Win Stuff! =-

We are now regularly receiving copies of books (and other goodies) from the authors we feature to give away to PreneurCast listeners.

To enter our current competition, just visit:

http://www.preneurmarketing.com/win

Keep checking back for the latest competition and prizes!

-=-

For more information about Pete and Dom, visit us online at http://preneurmarketing.com

or drop us a line at: [email protected]

If you like what we're doing, please leave us a review on iTunes or a comment on the http://preneurmarketing.com Web Site.

This week, Dom talks to Joanna Weibe of Copyhackers about their latest eBook, The Startup Guide to Differentiation. They discuss why differentiating yourself or your business from your competition is important, and some quick tips to get you started.

Dom is also starting a 7 Day Challenge to create a Digital Magazine using Ed Dale's MagCast platform. You can follow along here:

http://www.preneurmarketing.com

You can find out more about Ed's Digital Publishing Blueprint here: http://www.preneurmarketing.com/magcast

-= Links =-

- Online:

http://copyhackers.com - The Copyhackers Site

- Books:

The Startup Guide to Differentiation - The new book from Copyhackers

Nudge - Richard Thaler

You can try out a lot of the books we recommend in audio format with Audible:

http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners

- Previous PreneurCast Episodes:

All previous episodes are available over at http://preneurmedia.tv along with show notes, links and full transcripts of each episode.

-= Win Stuff! =-

We are now regularly receiving copies of books (and other goodies) from the authors we feature to give away to PreneurCast listeners.

To enter our current competition, just visit:

http://www.preneurmarketing.com/win

Keep checking back for the latest competition and prizes!

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: [email protected]

If you like what we're doing, please leave us a review on iTunes or a comment on the PreneurMedia.tv Web Site.