Prepare For Takeoff

Steve Pamon, Grammy & Peabody Award winner and President & CEO of VERZUZ, shares about his upbringing on the South Side of Chicago to leading boardrooms at the highest levels of entertainment and culture.

Steve discusses his powerful tenure as President and COO of Beyoncé’s Parkwood Entertainment, where he helped steer globally impactful projects like Homecoming—the groundbreaking performance film that earned him both a Grammy and a Peabody Award for its cultural, artistic and historical resonance.

Now at the helm of VERZUZ, Steve shares how under his leaderships the platform has achieved record-breaking growth with over 6-billon views and regularly drawing 1 million+ viewers per event.

He discusses his prior senior leadership roles in finance, including at JPMorganChase, where he served as Head of Sports & Entertainment Marketing. Steve also talks about his tenure with the NFL as the Vice President of Strategy and New Business Development.

A proud graduate of Morehouse College, where he was honored with the prestigious Candle in the Dark Award for excellence and leadership, Pamon credits his time there for grounding his sense of purpose, community and service. He explains what led to his decision to obtain his MBA at Stanford University.

As a dedicated member of Omega Psi Phi Fraternity, Inc., he speaks to the profound influence of brotherhood, discipline and Black excellence in guiding his path. This unforgettable conversation is a masterclass in leadership, resilience and vision. If you're ready to be inspired to rise, give back and lead with impact—it's time to Prepare For Takeoff.

Chapters

00:00 Introduction and Background

00:22 Growing Up in Chicago

02:58 Navigating Community and Education

05:34 Transition to Morehouse College

08:36 The Importance of Exposure

11:13 Lessons from Failure and Resilience

14:10 Pursuing Higher Education at Stanford

30:15 Transitioning from Finance to Entertainment

31:31 Consulting and Learning at McKinsey

32:48 Experiences with Major Clients

34:33 Navigating Corporate Strategy at AOL Time Warner

35:22 Business Development at HBO

37:02 Corporate Sponsorships at JP Morgan Chase

38:37 The Journey to Working with Beyoncé

42:44 Making History with Beyoncé

45:35 Achievements and Recognition

50:17 The Importance of Authenticity

53:15 Writing Your Life's Stories

01:05:39 The Evolution of Music and Cultural Identity

01:06:34 Community Responsibility and Wealth Distribution

01:08:20 The Impact of Versus on Artists' Careers

01:11:35 Cultural Resurgence Through Music

01:15:15 The Business of Music and Its Challenges

01:18:13 Lessons from Community and Personal Growth

01:24:16 Three Pillars for Personal Development

01:41:02 Prepare For Takeoff Closing

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Keshia Davis, also known as DJ Misstique, sits down with creator and host Terry L. Cyrus in this episode of Prepare for Takeoff to share her inspiring journey as an entrepreneur and creative force. A proud Philadelphia native, Keshia opens up about taking the reins of her family’s legendary bakery, Denise’s Delicacies, while also building a name for herself as a successful DJ. She discusses the influence of her upbringing, her commitment to Delta Sigma Theta Sorority, Incorporated and how community, legacy and representation fuel her purpose. Keshia offers honest insight into the challenges of entrepreneurship, the importance of resilience and staying grounded in faith and authenticity. With a new television show on Eat This TV and cookbook on the horizon, her story reminds us all of the power in pursuing passion with purpose. Buckle up—it’s time to Prepare for Takeoff.

Chapters

00:00 - Growing Up in Philadelphia

02:32 - Education and Cultural Experiences

04:28 - The Impact of Community and Sorority Life

06:35 - Navigating the Entertainment Industry

06:42 - The Journey into DJing

09:04 - Becoming an Entrepreneur

10:29 - Denise's Delicacies: A Legacy of Baking

13:53 - Embracing Media and Public Exposure

14:41 - The Journey to Television Success

15:55 - Embracing New Opportunities

17:02 - The Power of Belief and Community

18:51 - Finding Purpose and Passion

21:51 - Resilience in Entrepreneurship

23:45 - Balancing Work and Personal Life

26:35 - Key Takeaways for Aspiring Entrepreneurs

31:01 - Prepare For Takeoff Closing

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Lauren Youngblood, Founder & CEO of The Elle Word and Artist Relations Manager, takes a deep dive into her journey of Black Excellence, creative resilience and industry leadership. Born and raised in the culturally rich city of New Orleans, Lauren shares how her roots shaped her passion for the arts and laid the foundation for a career that would eventually take her to New York City. From the soul of New Orleans' legendary music scene to the fast-paced demands of the Big Apple, Lauren discusses the highs and lows of her transition and the growth that came with it. The conversation delves into how the pandemic disrupted traditional career paths and opened new doors for innovation, collaboration and self-discovery. Lauren speaks candidly about navigating the entertainment industry as a Black woman and how crucial it is to stay in the game, build authentic relationships and remain open to untraditional opportunities. She also addresses a key issue within the creative world: gatekeeping. Lauren emphasizes the need to dismantle barriers that keep emerging talent out, advocating for a culture of access, mentorship and inclusion. Her mission is clear—success should not be reserved for a privileged few. Tune in for a conversation rooted in truth, creativity and purpose—and get ready to Prepare For Takeoff.

Chapters

00:00 Introduction to Black Excellence

00:48 Growing Up in New Orleans

07:19 Transition to New York City

11:02 Navigating the Entertainment Industry

13:28 Challenges and Triumphs in Pursuing Dreams

16:02 Navigating the Entertainment Industry

17:27 The Impact of the Pandemic on Careers

18:31 Opportunities from Social Movements

20:14 Internships and Career Growth

21:42 Overcoming Setbacks in the Job Market

23:20 The Importance of Freelancing

27:16 Building Your Own Brand

27:51 Current Projects and Collaborations

34:22 Advice for Aspiring Professionals

39:21 Prepare For Takeoff Closing

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Southern Soul Artist, Producer, Writer and Engineer, Grandbandz shares about his musical journey and growing impact on the genre. Originating from Lake City, South Carolina, Grandbandz shares how his church roots—playing drums and singing, laid the foundation for his authentic sound as well as the impact of his father’s influence. The conversation highlights Grandbandz’s breakout hit single, “Sugar Mama,” a track that has gained significant attention across streaming platforms and social media, showcasing his blend of classic R&B warmth and Southern Soul grit. He touches on the importance of community and collaboration, including his feature in fellow artist 803Fresh’s music video, “Boots On The Ground,” which exemplifies the solidarity among Southern Soul artists working to amplify their voices. He talks about the genre’s roots in the Black community, its cultural ties to HBCUs and how it offers more than entertainment, serving as a platform for healing, storytelling and unity. Throughout the episode, he offers valuable insights on authenticity, preparation and self-awareness, providing inspiration and practical advice for aspiring artists ready to take flight in the music industry. Get ready to be inspired and motivated—this conversation with Grandbandz is the perfect way to Prepare For Takeoff.

Chapters

00:08 - The Journey Begins: From Church to Southern Soul

03:31 - Transitioning to Southern Soul: The Influence of Family

05:08 - The Rise of Southern Soul: A Different Connection with Fans

08:35 - Navigating the Genre: Acceptance and Influence

10:24 - Current Trajectory and Future Collaborations

11:04 - Building a Strong Team

14:17 - The Rise of Southern Soul

17:05 - Promoting Southern Soul Music

20:29 - The Influence of HBCUs on Southern Soul

27:22 - Prepare For Takeoff Closing

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In this powerful episode of Prepare For Takeoff, Terry L. Cyrus sits down with Anshia B. Crooms, M.A., Founder and CEO of Briclyn Entertainment Group. She shares about her journey from being an ambitious Bowie State University graduate and obtaining a Master of Arts in Media Studies & Film at The New School in New York City, to becoming a respected force in the music industry. Anshia breaks down the behind-the-scenes role of a music booking agent and representing clients including Eric Roberson, Mumu Fresh and Adam Blackstone. She explains why creating your own lane is the ultimate game-changer. Anshia opens up about what it takes to succeed as a Black woman entrepreneur in a competitive space, how her experiences at an HBCU shaped her vision as well as how faith, networking and resilience fueled her rise. She dives into the power of networking and the personal growth that comes from stepping outside your comfort zone. Anshia discusses the value of sisterhood in her beloved Delta Sigma Theta Sorority, Incorporated.

Whether you're an aspiring entrepreneur, a woman in business or simply seeking inspiration, Anshia's story is a blueprint for resilience, self-belief and making your mark in a competitive industry. Anshia B. Crooms is living proof that when preparation meets purpose, there’s no limit to what Black Excellence can achieve. This is your runway to greatness that will help you, Prepare For Takeoff.

Chapters

00:00 - Introduction to Black Excellence

00:59 - The Impact of HBCUs on Personal Development

04:42 - Navigating New York City: Challenges and Opportunities

10:22 - Transitioning from Education to Entrepreneurship

14:11 - Overcoming Fear and Building Faith in Entrepreneurship

17:50 - Shifting from Management to Booking Agency

19:26 - Navigating the Music Industry: A Shift in Focus

21:11 - Building a Roster: From Independent Artists to Big Names

24:23 - The Role of a Booking Agent: Behind the Scenes of Concerts

27:45 - Breaking into the Business: Tips for Aspiring Agents

33:25 - Sisterhood and Networking: The Power of Sororities

38:03 - Preparing for Takeoff: Key Takeaways for Success

41:01 - Prepare For Takeoff Closing

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In this powerful episode of Prepare For Takeoff, Terry L. Cyrus sits down with Tia Welsh, MD, MPH, FACOG, CPE—OB/GYN and Chair of Women’s Health at Valley Health System. Dr. Welsh reflects on her roots growing up in Staten Island, her college years at the University of Virginia and her journey through medical school at SUNY Downstate in Brooklyn.

She candidly shares the challenges she’s faced as a woman of color in medicine and the ways those experiences have fueled her passion for advocacy and equity in healthcare. Dr. Welsh discusses the importance of mentorship, community support and representation in driving meaningful change in the medical field.

A proud member of Zeta Phi Beta Sorority, Incorporated, Dr. Welsh opens up about balancing her personal and professional life as well as the growth that comes with both. This inspiring conversation is a must-watch or listen for anyone striving to break barriers and make a difference. Get ready to be uplifted—Dr. Tia Welsh will help you Prepare For Takeoff.

Chapters

00:00 - Introduction to Dr. Tia Welsh and Her Journey

03:32 - Growing Up in Staten Island and Cultural Identity

04:56 - Transitioning to College and Medical School Experiences

08:17 - Challenges in Medical Residency and Patient Care

11:53 - Disparities in Healthcare and Patient Treatment

16:26 - Navigating Racial Bias in Medicine

17:48 - The Path to Specialization in OB-GYN

18:44 - Navigating Challenges in Healthcare for Black Women

19:51 - Personal Experience: Delivering a Baby

22:33 - The Importance of Representation in Medicine

25:53 - Career Journey: From Bronx to New Jersey

28:55 - Balancing Family and Professional Life

33:24 - Key Takeaways for Aspiring Professionals

39:24 - Prepare For Takeoff Closing

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Conversation with Founder & President at TDS Builders, Attorney, Asset Manager, Author, Speaker & Actor, Medina Jett. She discusses growing up in New Haven, Connecticut before attending college at Wesleyan University. Medina explains what led to joining her beloved Alpha Kappa Alpha Sorority, Incorporated. She talks about attending Georgetown University for law school and graduating at the top of her class. Medina shares about her journey in corporate leadership, which included being the Chief Compliance Officer at Prudential Financial and The Hartford. She discusses what ultimately led her to entrepreneurship in real estate development. Medina emphasizes the importance of confidence, community support and knowledge sharing in achieving success. She shares about her new real estate project in Georgia that is fully financed by Black investors. Medina discusses the need for cooperative economics in order to close the racial wealth gap. She touches on the significance of mental health awareness in the Black community and shares about her book entitled Peace Be Still: Navigating My Son’s Bipolar Disorder. This fascinating conversation with Medina Jett will definitely help you Prepare For Takeoff.

Chapters

01:07 - Medina's Journey: From Law to Real Estate

03:55 - The Role of Confidence and Faith

06:38- The Impact of Divine Nine Membership

09:13 - Navigating Law School and Early Career

12:03 - Transitioning to Corporate and C-Suite Roles

15:03 - The Entrepreneurial Bug: Starting a Business

17:56 - Real Estate Development: A New Passion

20:03 - Empowering the Black Community through Real Estate

22:55 - Building Generational Wealth

25:44 - The Vision for the Future

30:22 - Pooling Resources for Community Growth

35:06 - Breaking Barriers to Wealth Creation

39:40 - Pursuing Passions and Overcoming Obstacles

46:05 - Addressing Mental Health in the Black Community

50:57 - Empowering the Next Generation

53:49 - Preparing for Financial Takeoff

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Conversation with Actor & Psychotherapist, Erskine Alexander. He shares about his journey from growing up in Columbus, Georgia, to attending Morris Brown College before moving to New York City upon graduation. Erskine emphasizes how his HBCU experience helped shape his identity, aspirations and support in achieving success. He discusses attending graduate school at Columbia University and transitioning into the mental health field as a psychotherapist. Erskine explains what led to his acting pursuit, while still working as a successful mental health clinician. He shares about many of his acting roles, including two seasons on 50 Cent's television show entitled For Life. Erskine discusses the challenge of balancing two distinctively different careers simultaneously. He provides valuable advice on maintaining positivity, especially when pursuing one's dreams. This engaging conversation with Erskine Alexander will definitely help you Prepare For Takeoff.

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Conversation with President & CEO of the Mary & Eliza Freeman Center For History and Community, Maisa Tisdale. She discusses her deep family roots in Bridgeport, Connecticut and her educational journey at Yale University. Maisa details the legacy of Little Liberia in Bridgeport, a free Black community that predates Black Wall Street by 100 years. Maisa details how Mary Freeman accumulated wealth during the 1800s and was the second richest person in Bridgeport after P.T. Barnum upon her death. Maisa emphasizes the importance of preserving history, cultural heritage and community development, while also addressing contemporary issues such as environmental challenges and the need for equitable development. She shares about how the Mary & Eliza Freeman Center For History and Community aims to preserve the history and culture of Little Liberia. This inspiring conversation with Maisa Tisdale will definitely help you Prepare For Takeoff.

Chapters

00:00 - Introduction and Background

00:08 - Exploring Bridgeport's Rich History

04:24 - Education and the Yale Experience

11:43 - Navigating Identity and Academia

18:48 - Career Path and Community Impact

20:55 - Cultivating Curiosity and Cultural Exchange

23:50 - Unexpected Opportunities and Cultural Diplomacy

28:56 - The Importance of Cultural Exchange Programs

33:12 - Exploring the Richness of Diversity

34:58 - The Significance of Little Liberia

37:13 - The Historical Context of Little Liberia

40:39 - The Role of the Colored Conventions Movement

45:21 - Entrepreneurial Spirit in Little Liberia

49:35 - Community Dynamics and Self-Emancipation

53:56 - P.T. Barnum: A Complex Legacy

55:53 - The Redemption Journey of P.T. Barnum

57:49 - P.T. Barnum's Evolving Views on Race

59:30 - Little Liberia: A Hub of Liberation Ideologies

01:03:09 - Preserving History: The Freeman Center's Mission

01:08:12 - Restoration and Community Development in Bridgeport

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Conversation with Multi-Emmy and NAACP Image Award-Winning TV Producer, Money Making Conversations Master Class Host, Founder & CEO of 3815 Media, Inc., Branding Architect & Baker, Rushion McDonald. He shares about his inspiring journey from a challenging upbringing in Houston to becoming a successful comedian, producer and entrepreneur. Rushion discusses the impact of his beloved Omega Psi Phi Fraternity, Incorporated. He shares what led to him leaving IBM to pursue comedy full-time. Rushion explains transitioning from being a nationally recognized comedian to becoming a successful television sitcom writer. He discusses managing Steve Harvey's career for sixteen years. Rushion shares about being instrumental in building Harvey’s #1 syndicated radio show, three #1 New York Times Best Selling Books, #1 syndicated game show “Family Feud”, two #1 movies, “Think Like A Man” and “Think Like A Man Too" and the Steve Harvey Talk Show. He talks about being a highly sought-after Branding Architect, who works with Stephen A. Smith, Sherri Shepherd, Rickey Smiley, among others. Rushion discusses the great work his company 3815 Media, Inc. is doing and his highly successful Money Making Conversations Master Class, aimed at empowering others. He shares about the importance of mentorship, setting goals, relationships and overcoming fear in pursuing one's dreams. This conversation with Rushion McDonald will definitely help you Prepare For Takeoff.

Chapters

00:00 - The Journey Begins: Rushion McDonald's Early Life and Education

03:47 - From Education to Career: The Transition to Entertainment

10:11 - Taking Risks: Leaving IBM for Comedy

15:05 - The Road to Success: Early Days in Stand-Up Comedy

19:36 - Breaking Barriers: Pioneering Black Comedians on Cruise Ships

26:47 - A Life-Changing Moment: Health Scare and Its Impact

29:16 - Resilience and Recovery: Returning to Comedy After Surgery

33:05 - Def Comedy Jam: A Turning Point in Rushion's Career

34:57 - Star Power: The Rise to Fame in Houston

37:22 - The Rise of Steve Harvey

39:11 - Building a Successful Partnership

40:33 - Awards and Recognition

41:59 - Leadership and Community Impact

42:52 - Creating Money Making Conversations

47:36 - The Power of Mentorship

51:56 - Cooking and Personal Growth

56:05 - Future Projects and Initiatives

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