In this episode I share a behind-the-scenes catch-up and walk you through what I’m doing right now to prepare my business for 2026.

From refining my website and shifting my style in a different direction, to experimenting with new marketing approaches and reining in my G.A.S. (Gear Acquisition Syndrome), I talkabout the steps I’m taking to make sure my business is booking consistently for 2026 and beyond.

I also talk openly about what’s been working (and what hasn’t) in advertising, how I’m tackling RSI from long editing sessions and why I believe marketing, not editing is the most critical activity for any photographer who wants to succeed.

What you’ll hear in this episode:

• Why I’ve changed the direction of my portfolio and website

• My recent website changes

• Why I'm no longer bothered about SEO and my early steps into AI Engine Optimisation (AEO)

• Preparing for wedding fairs

• What worked (and didn’t) with Google and Instagram ads

• Managing G.A.S. and resisting the temptation to continually buy new gear

• My ergonomic tweaks to reduce back, shoulder, and arm pain

This one’s a mix of personal updates, lessons learned and practical ideas you can adapt for your own business.