Wedding Photography Unveiled

David Clark returns to the show to talk about Wedissimo, the wedding booking platform that has grown from photography into videography, DJs, bands, celebrants, hair and make-up and now cakes and cars. We dig into the commission model, what the data says about response times and why couples are increasingly sceptical of five-star-only reviews. We also cover AI, styled shoots, the state of the big directories and where wedding marketing is heading.

A short bonus episode from Martin and Adam Lowndes announcing Beyond the Art, our in-person, business-focused workshop for wedding photographers, videographers and content creators. It's for creatives who have mastered the art and now want to master the business.

The details

• Date: Tuesday 2 March 2027
• Venue: Crowne Plaza, Birmingham NEC (the winner of our Facebook poll)
• Includes lunch and refreshments
• Free parking for the day (£10 if you leave your car overnight)
• Discounted rooms at the hotel, with a Premier Inn nearby for a budget option
• Early bird pricing available until 18th October 2026

What we'll cover

• Building relationships with suppliers and venues, and getting on recommended supplier lists
• Social media strategy and the "bride's eye" view of what attracts a booking
• Portfolio positioning, detail shots and running group shots effectively
• Leaving a lasting impression on wedding guests
• AI, outsourcing, album and print sales, and cutting overheads
• Dynamic pricing and breaking through to the £2k bracket

Sponsors will be listed on the website, with giveaways on the day.

Book your place: martincheung.com/workshop

Is Google still worth your time now that couples are asking ChatGPT, Claude and Gemini for wedding photographer recommendations? I'm joined by Sara Dunn of Sara Does SEO, who has helped wedding professionals get found in search since 2017, to find out.We cover what still works in Google and what you need to do to show up in AI search too. Sara explains why Google Business Profile is the most neglected piece of the puzzle, how to use AI for your website copy without sounding like a robot, and why you should stop obsessing over your page speed score. If you'd rather not spend your life on Instagram or TikTok, this one's for you.LinksSara Does SEO: saradoesseo.comFree monthly SEO lunch and learn: saradoesseo.com/learnInstagram: @saradoesseoSubscribe to Wedding Photography Unveiled for more no nonsense business advice for wedding photographers.#weddingphotography #SEO #weddingphotographer #weddingvideography #weddingbusiness

Adam and I jump on for a quick catch up on how we've both coped with the onslaught of summer weddings and how we're both doing in terms of enquiries and bookings for next year.

We also announce our upcoming workshop, Beyond The Art. This is going to be a business-focused, in-person workshop for wedding photographers, videographers and content creators who've mastered their craft and now need to master the business side.

Details:

• Tuesday 2nd March 2027
• Crowne Plaza, Birmingham NEC
• Free day parking, discounted overnight parking and nearby Premier Inn rate
• Early bird pricing live now, open for two weeks only

What we're covering: supplier and venue relationships, social media strategy, portfolio positioning, group shot management, AI and outsourcing, album and print sales, and dynamic pricing to break through pricing brackets.

Full details and booking: martincheung.com/workshop

Culling shouldn't take you longer than the wedding itself. In this episode, I break down how I get through an entire wedding's images in under an hour, starting with why I cull on the day rather than waiting until I'm home.

I cover:

• Why culling at the wedding, while your mind is still fresh, beats doing it days later
• The maths behind speed: how shaving even a second off each image selection adds up to hours saved over a season
• A live demo of FastCull, the culling app I built from scratch specifically for wedding photographers

FastCull is a one-time purchase with no subscription, built to get you through thousands of images fast without AI making decisions for you.

Get £20 off with code UNVEILED at getfastcull.com

In this episode, Mark Pacura shares insights on the importance of printed albums in the digital age, how to sell them effectively, and introduces a new album design tool that simplifies the process for photographers.

Key Topics

• The enduring value of printed albums in the digital age
• Strategies for selling albums to clients
• The impact of AI on photography and printing
• Designing albums that clients love
• Pricing and markup strategies for albums
• Using albums as marketing tools and legacy items

Resources

• Spread Album Design Software
• ⁠Website⁠
• Wooden Banana

It's kind of fitting that our 100th episode is to talk about our own daughter's wedding!

We unpack how it felt to be on the other side of the camera for once. Could we resist telling the photographer/videographer what to do? What actually happened, how did we feel and what did we learn?

Shoutouts

Laura-Jayne Photographer

Drop D Wedding Films

Weddingcontentbyjadem

Seventeen years in, wedding photographer Aiden Priest joins me for a wide-ranging conversation covering everything he's picked up along the way.

From a chance start second shooting for his postman to running one of the fastest turnaround workflows in the industry, Aiden shares the systems, mindset and hard-won lessons that keep him consistent after hundreds of weddings.

We cover so much including editing efficiency, kit philosophy, second shooter selection, data security, handling negative reviews and some of the more extreme situations weddings can throw at you, all tied together by the idea that experience teaches you what actually matters and what you can let go of.

Website: https://adenpriestphotography.co.uk/

Instagram: https://www.instagram.com/adenphoto/

Two years after Cloe was a guest at a wedding I shot, she got back in touch to ask if I'd reshoot her portraits and key moments after being unhappy with her original gallery.

In this episode I have a chat with Cloe about:

• How she found her suppliers and specifically her photographers.

• What she felt her gallery missed and what hindsight has taught her.
• Why Cloe booked a content creator despite having two photographers and a videographer already.
• Why she chose not to leave a review, and how the reshoot completed the story for her
• Her advice to photographers listening to this episode.

Conclusion

This is a conversation I'm genuinely glad I recorded. Getting an honest account from a bride who was not thrilled by her wedding photographs isn't a conversation many of us genuinely hear. And I'm incredibly grateful that Cloe shares her experiences without bitterness and with real generosity toward the photographers involved. Her reflections on communication, expectations, and timelines are lessons we should all take on board and her advice on getting involved earlier in the planning is something I'm going to take seriously.

This week, Daiga & I have a honest mid-year catch up. We share what we've done this year so far, what's worked, what's not.

What we cover

• How this year has felt versus the cold hard stats which tell us something else
• Daiga talks about her experience with using a virtual assistant to take over her social media posting
• I talk about my advertising efforts using Google and meta ads. And which is working better.
• How we've both launched revamped websites
• Our new sponsor!
• And the growth of the website/hosting business.

Links and Resources

• Studio Ninja - use code UNVEILED for 50% off your first year

• Wedding Workflows - the VA service Daiga used for social media management

• Wedsite Wizards - Martin's hosting/website design brand

• Wedding Photography Unveiled Community - join the Facebook group and let Martin know how you are finding the current market