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Exploring the Connection Between Love and Loyalty - Fred Reichheld [NPS]
Fred Reichheld is the creator of the Net Promoter system of management, founder of Bain & Company’s Loyalty practice, and author of several books.
Some people and companies implement NPS the wrong way by treating it as a score rather than a system, focusing on the number rather than the customer relationship.
The right way to implement NPS is by treating it as a system, focusing on building customer relationships, and using the score as a means to an end rather than an end in itself.
NPS has evolved to include different methods of measuring and acting on customer feedback.
Love and loyalty are closely related, as customers who feel loved by a company are more likely to be loyal and to recommend the company to others.
Companies that focus on frontline team leaders are more likely to succeed in building customer loyalty.
To be remarkable, companies must provide a unique and valuable customer experience.
Persistence is key to building customer loyalty over time.
Only 10% of executives believe the primary purpose of the business is to enrich customers' lives, highlighting a need for more customer-centric thinking in business.
ABOUT NICK GLIMSDAHL
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Purchase Nick’s books:
Reasons NOT to Focus on Employee Experience: A Comprehensive Guide
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BOOK RECOMMENDATIONS:
Learn about all the guests' book recommendations here: https://press1fornick.com/books/
BROUGHT TO YOU BY:
VDS: They are a client-first consulting firm focused on strategy, business outcomes, and technology. They provide holistic consulting services to optimize your customer contact center, inspiring and designing transformational change to modernize and prepare your business for the future. Learn more: https://www.govds.com/
This podcast is under the umbrella of CX of M Radio: https://cxofm.org/Podcast-Shows/
SPONSORING OPPORTUNITIES:
Interested in partnering with the Press 1 For Nick podcast? Click here: https://press1fornick.com/lets-talk/
In this episode, we discuss the importance of creating a strong customer experience (CX) with Brittany Hodak, the author of "The Superfan Revolution: How to Create Fans Who Will Carry Your Brand Through the Long Run."
Brittany presents a framework for creating a strong CX using the acronym "SUPER"
According to Brittany, the framework is designed to be simple and easy to remember, with the goal of becoming a shared language or system for a team. She emphasizes the importance of empathy and active listening in the customer experience and points out that the overall brand perception is formed by the interactions with all team members, not just the logo and branding. The goal of this framework is to guide companies to create customers who are "superfans" and will carry the brand in the long run.
Key Takeaways:
Empathy and active listening are crucial to creating a strong customer experience.
Create a shared language or system for the team for customer experience
Personalize the experience for individual customers
Go above and beyond customer expectations to create over-the-top experience
Respond and recover from issues quickly.
ABOUT NICK GLIMSDAHL
Subscribe to my bi-monthly newsletter
Find Press 1 For Nick on YouTube
Find me on Twitter
Find me on LinkedIn
LISTENER SUPPORT
Purchase Nick’s books:
Reasons NOT to Focus on Employee Experience: A Comprehensive Guide
Apparel: https://www.teepublic.com/user/press-1-for-nick
Support this show through Buy Me A Coffee
BOOK RECOMMENDATIONS:
Learn about all the guests' book recommendations here: https://press1fornick.com/books/
BROUGHT TO YOU BY:
VDS: They are a client-first consulting firm focused on strategy, business outcomes, and technology. They provide holistic consulting services to optimize your customer contact center, inspiring and designing transformational change to modernize and prepare your business for the future. Learn more: https://www.govds.com/
This podcast is under the umbrella of CX of M Radio: https://cxofm.org/Podcast-Shows/
SPONSORING OPPORTUNITIES:
Interested in partnering with the Press 1 For Nick podcast? Click here: https://press1fornick.com/lets-talk/
Maximizing Innovation Through Customer Feedback: The Key to Success -Sasha Gainullin - CEO @ battleface [Customer Expectations]
In the spring of 1999 for 4 months, you were a Customer Service Representative. What did you learn and what have you taken with you over the next 23 years?
How is CS the essence of battleface? Once you stop listening to the customer, then you can't stop innovating.
What does it mean to have a battleface?
I read a Forbes article where you talk about how outdated the travel insurance industry has become. How was it outdated and how is battleface different?
What does it mean to be a humanity-focused travel insurance company?
How do you listen to customers at battleface?
ABOUT NICK GLIMSDAHL
Subscribe to my bi-monthly newsletter
Find Press 1 For Nick on YouTube
Find me on Twitter
Find me on LinkedIn
LISTENER SUPPORT
Purchase Nick’s books:
Reasons NOT to Focus on Employee Experience: A Comprehensive Guide
Apparel: https://www.teepublic.com/user/press-1-for-nick
Support this show through Buy Me A Coffee
BOOK RECOMMENDATIONS:
Learn about all the guests' book recommendations here: https://press1fornick.com/books/
BROUGHT TO YOU BY:
VDS: They are a client-first consulting firm focused on strategy, business outcomes, and technology. They provide holistic consulting services to optimize your customer contact center, inspiring and designing transformational change to modernize and prepare your business for the future. Learn more: https://www.govds.com/
This podcast is under the umbrella of CX of M Radio: https://cxofm.org/Podcast-Shows/
SPONSORING OPPORTUNITIES:
Interested in partnering with the Press 1 For Nick podcast? Click here: https://press1fornick.com/lets-talk/
From the publisher's feed