PRESS PLAY PODCASTING

Is podcasting saturated? Is there still a demand for podcasts? That’s exactly what I’m digging into in this episode of Press Play, because this question comes up all the time—and honestly, it’s one of the biggest mindset blocks that keeps people from starting or sticking with a podcast.

This episode was inspired by something I saw while doom-scrolling Facebook (because let’s be real, we all do it). Someone asked whether podcasting is still relevant now that “everyone has a podcast.” And I want to be very clear about this: podcasting is not saturated, it’s still growing, and there is absolutely room for you.

When you actually look at the numbers, podcasts aren’t even close to being overcrowded. There are tens of millions of YouTube channels compared to a fraction of that number of active podcasts. Podcasts are still one of the least saturated forms of content we consume, which means there is still massive opportunity for growth, visibility, and impact.

Beyond the data, there’s something even more important. No one else has your voice, your experiences, your perspective, or your way of explaining things. No two podcasts are ever exactly the same, even if they cover similar topics. That’s why saturation is never the real issue—clarity, consistency, and positioning are.

Podcast listenership continues to rise globally, new platforms are integrating podcasts in bigger ways, and this medium isn’t going anywhere. Just like YouTube, TikTok, and social media in general, there is no “cap” on who gets to show up. New creators break through every single day, even in spaces people claim are overcrowded.

If you’ve been holding back because you’re worried podcasting is too competitive or too late to start, this episode is your permission slip to stop overthinking it. There is room for your voice. There is demand for meaningful, clear, and specific content. And podcasting is still one of the most powerful tools you can use to build trust, visibility, and authority.

Let’s officially put the “podcasting is saturated” myth to bed. I’ll see you in the next episode.

In this episode of Press Play, I’m breaking down what actually moves the needle in your podcast, because there is so much noise out there about what you should be focusing on. For today, I want to simplify this and talk about the two things that truly matter if you want your podcast to grow, gain traction, and actually support your goals. If you focus on just these two things, you’ll start seeing movement, no matter what stage your podcast is in.

The first thing that matters is consistency, and it’s first for a reason. You simply cannot move your podcast forward without it. Consistency doesn’t magically guarantee growth, but it is the baseline for any growth to happen at all. You have to find a way to show up consistently in a way that works for you, whether that means releasing episodes weekly, biweekly, or even monthly. What matters most is that you stick to it.

Consistency also isn’t just about publishing episodes. It’s about how you show up behind the scenes. You need a rhythm and a routine for working on your podcast. I always recommend having a dedicated podcast day or block of time each week where you sit down and focus on recording, planning, or prepping episodes. When you build this into your schedule and treat it like a non-negotiable habit, it becomes much easier to stay consistent long-term.

The second thing that actually moves the needle is data. Once you’re consistent, you can start paying attention to the right data to understand what’s working and what’s not. Without consistency, your data isn’t reliable, so these two things work together. In the early stages, you’re not going to have meaningful insights right away. It usually takes at least 90 days of consistent publishing to gather enough data to really see patterns.

Instead of obsessing over downloads, I recommend tracking things like followers or unique listeners month over month, because that shows you whether your audience is actually growing. I also like looking at episode consumption rates, which tell you how much of each episode people are listening to. High consumption rates mean your content is resonating, while lower rates can signal that something needs to shift.

Another important data point is your call to action. Are people clicking your links, visiting your landing pages, booking calls, or purchasing your offers? That information tells you whether your podcast is doing its job as a marketing and lead-generation tool. When you consistently show up and pay attention to these numbers, you can make smarter decisions about your content and direction instead of guessing.

At the end of the day, consistency and data are what actually move your podcast forward. There are a lot of metrics you could look at, but these are the ones that truly matter. If you focus here, you’ll build momentum, clarity, and real results over time.

In this episode of Press Play, I want to give you permission to change your mind about your podcast. One of the biggest things I see holding podcasters back is the belief that once they pick a niche, a format, a title, or a direction, they’re locked into it forever. And that just isn’t true. As you grow, as you record more episodes, and as you actually get into the rhythm of podcasting, you’re going to learn new things about what you like, what works, and what you want to say. Your podcast is allowed to evolve right along with you.

When you’re starting a podcast, especially if it’s your first one, it’s normal to feel like narrowing your message or simplifying your structure is putting you in a box. But the truth is, starting with a clear focus helps you build momentum faster. It helps listeners understand what your podcast is about and why they should care. That doesn’t mean you’re stuck there forever. It just means you’re giving yourself a solid place to begin.

In this episode, I talk about why it’s okay to pivot your podcast direction, change your format, adjust your messaging, or even rebrand entirely as you go. You might record a few episodes and realize the format doesn’t feel right. You might get a month in and notice that what you thought you wanted to talk about isn’t actually what lights you up. You might even decide that your podcast name, cover art, or niche needs to change. All of that is allowed.

I also want to call out how waiting for everything to feel “just right” is one of the biggest reasons people never launch their podcast in the first place. You don’t need to have it all figured out forever before you start. You only need to start. Clarity comes from doing, not from overplanning. The more you record, the more confident and clear you’ll become about what you want your podcast to be.

If you’re worried about choosing the wrong podcast niche, picking the wrong format, or boxing yourself into something you’ll outgrow, this episode is for you. Your podcast is not a lifetime contract. It’s a tool that gets better as you use it. You’re allowed to change your mind, shift directions, and grow in real time. That’s not failure, that’s part of the process.

Listen in if you need reassurance that you’re not doing podcasting “wrong” just because your vision is evolving. I’ll see you in the next episode.

Your podcast is allowed to be simple. In this episode, I’m giving you full permission to stop overcomplicating podcasting and to let this whole thing be way easier than you’re making it. One of the biggest reasons people never launch their podcast isn’t lack of knowledge or talent — it’s overwhelm. Too many rules, too much tech, too many things you think you’re “supposed” to do before you’re allowed to start.

I’m here to remind you that you don’t need fancy equipment, expensive microphones, or a perfectly sound-treated room to start a podcast. You can record with one mic. You can record on your phone. You can record on your couch, in your bed, or wherever you can actually show up consistently. I’ve done all of those things, and they worked just fine.

I talk about why complexity tricks your brain into thinking you’re making progress when you’re actually just spinning your wheels. Researching, planning, waiting for the perfect setup — all of that feels productive, but none of it gets your podcast out into the world. Simplicity forces movement, and movement is what creates momentum.

In this episode, I also explain why I recommend skipping guests when you’re starting out, how removing barriers makes consistency easier, and why your podcast doesn’t need segments, heavy editing, or even an intro and outro to be effective. What matters most is finding a system that fits your real life, your actual capacity, and the way you naturally work.

I share how my own podcasting process evolved over time — from recording casually with minimal setup to eventually layering in video and more structure — and why trying to do everything perfectly from day one is usually what stops people from starting at all.

This episode is especially for you if you’ve been thinking about starting a podcast for years but haven’t launched yet, or if you keep stopping and restarting because it feels like too much. Your podcast doesn’t need to be perfect. It needs to be simple enough that you’ll actually do it.

If you’re stuck, dial it back. Make it easier. Choose the simplest way you can record, the simplest format you can maintain, and let consistency build from there. You can always upgrade later — but you can’t grow a podcast you never start.

In this episode, I’m saying what a lot of podcasters need to hear but don’t want to hear: stop quitting. Stop quitting on yourself, stop quitting on your podcast, and stop starting over every time you feel bored, unsure, or like things aren’t moving fast enough.

Most podcasters quit right before momentum kicks in. Seriously. Most people don’t even make it past 20 episodes, and it’s not because their podcast is bad, it’s because they decide it’s “not working” too soon. They’re not seeing ROI yet, so they stop, rethink everything, change direction, and then confuse the algorithm, their audience, and themselves in the process.

Here’s the truth: marketing requires repetition. You are going to say the same things over and over again. You are going to feel bored with your own message long before your audience is. That doesn’t mean it’s not working. That means you’re doing marketing. I talk about podcasting all the time, across multiple platforms, and yes, I repeat myself constantly. That’s the job.

This episode is really about letting go of perfection, letting go of the need for constant reinvention, and focusing on what you’re putting in instead of obsessing over outcomes. Momentum comes from staying in the game long enough to let your efforts compound. The harvest doesn’t show up if you keep stopping before anything has time to grow.

You don’t need a brand new strategy. You don’t need to burn everything down and start over. You don’t need to quit. You need to keep going, allow yourself to evolve as you go, and trust that clarity comes through action, not restarting.

Half of success in podcasting is simply not quitting. Keep going.

In this episode, I’m saying what a lot of podcasters need to hear but don’t want to hear: stop quitting. Stop quitting on yourself, stop quitting on your podcast, and stop starting over every time you feel bored, unsure, or like things aren’t moving fast enough.

Most podcasters quit right before momentum kicks in. Seriously. Most people don’t even make it past 20 episodes, and it’s not because their podcast is bad, it’s because they decide it’s “not working” too soon. They’re not seeing ROI yet, so they stop, rethink everything, change direction, and then confuse the algorithm, their audience, and themselves in the process.

Here’s the truth: marketing requires repetition. You are going to say the same things over and over again. You are going to feel bored with your own message long before your audience is. That doesn’t mean it’s not working. That means you’re doing marketing. I talk about podcasting all the time, across multiple platforms, and yes, I repeat myself constantly. That’s the job.

This episode is really about letting go of perfection, letting go of the need for constant reinvention, and focusing on what you’re putting in instead of obsessing over outcomes. Momentum comes from staying in the game long enough to let your efforts compound. The harvest doesn’t show up if you keep stopping before anything has time to grow.

You don’t need a brand new strategy. You don’t need to burn everything down and start over. You don’t need to quit. You need to keep going, allow yourself to evolve as you go, and trust that clarity comes through action, not restarting.

Half of success in podcasting is simply not quitting. Keep going.

In this episode, I’m talking about something that honestly doesn’t get enough credit in podcasting or business in general: consistency. And not in the “you’re either born disciplined or you’re not” way, because that’s not real. Consistency is a skill. It’s something you build, practice, and strengthen over time.

I’m recording this in the middle of doing a daily podcast, so trust me when I say I’m in it right now. It’s hard. And I wanted to talk about this because so many podcasters quit—not because they’re bad at podcasting, but because they never learned how to stay consistent when it stops feeling exciting.

We talk about why consistency isn’t a personality trait, why motivation will fail you, and why systems matter more than willpower. If you’re trying to “record when you feel like it,” that’s the fastest way to fall off. Consistency requires structure. Calendars. Habits. Non-negotiable time blocked out to show up, even when you don’t feel inspired.

I also talk about what consistency really looks like in real life. Sometimes schedules shift. Sometimes the day changes. That doesn’t mean you quit. And missing a week doesn’t mean you failed. The only way you actually fail is if you decide it’s over and stop showing up completely.

This episode is a reminder that nobody is watching you as closely as you think they are, and nobody is keeping score the way you are in your own head. The goal isn’t perfection. The goal is momentum.

By the end of this episode, I challenge you to take action. Block time on your calendar for the next 30 days. Not just for releasing episodes, but for actually showing up to record. One or two hours a week. That’s it. If you want this podcast to work, you have to treat it like something that matters.

Consistency is built by showing up when it’s inconvenient, when it’s uncomfortable, and when it would be easier to skip. That’s how the skill gets stronger. And if you really want this, you’ll build it.

In this episode of Press Play, I’m breaking down podcast SEO and why it absolutely cannot be skipped if you want your podcast to grow long term. As you’re getting ready to launch and set everything up behind the scenes, SEO is the piece that helps people actually find your podcast after the launch buzz fades. Social media is great, but podcast SEO is your evergreen strategy that keeps working for you over time.

I walk you through the two main types of podcast SEO you need to understand. The first is how your podcast and episodes get discovered inside podcast apps like Apple Podcasts and Spotify. The second is how your show shows up in Google search results. These work together, and both rely heavily on clear keywords and intentional positioning.

The most important place to start is your episode titles. This is where I want you to stop being cute and start being clear. Podcast SEO depends on people instantly understanding what your episode is about. If someone were searching for help, what would they actually type into the search bar? That exact phrase should guide how you title your episode. Clear, specific titles are one of the biggest ranking factors you can control.

I also talk about why your podcast description matters so much. The first one to two sentences are critical because that’s what podcast platforms use to understand what your show is about. You want your description to sound natural while still using the main phrases your audience would search for. This helps podcast apps and Google correctly categorize and recommend your show.

SEO is a long-term play, and it compounds over time. You may not see massive growth right away, but when you do this correctly, even your older episodes can continue bringing in new listeners months or years later. Every optimized episode strengthens the overall authority of your podcast.

I also share how to approach SEO in a way that fits your workflow. You can either plan your episode titles and goals before recording or record first and optimize afterward. There is no one right way, but you do need to be intentional either way. The key is to start practicing now so SEO becomes part of your normal podcast process.

Your action step from this episode is simple: take one episode and intentionally write the title, description, and show notes with SEO in mind. Getting into this habit early will make your podcast easier to grow and easier for the right people to find.

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Yes — here’s a clean, SEO-optimized rewrite with no emojis and no extra line breaks, while keeping Angie’s voice conversational and clear.

In this episode of Press Play, I’m talking about podcast downloads and why you need to stop letting them mean anything about your self-worth or the quality of your podcast. If you’ve ever checked your stats, felt discouraged, or started questioning whether your podcast is even worth continuing, this episode is for you.

So many podcasters tie their confidence to their numbers, but the truth is that downloads are not a reliable indicator of success, impact, or income. They don’t tell you who’s listening, who trusts you, or who is actually taking action after hearing your message.

I want you to remember why you started your podcast in the first place. Most of the time, it’s because you want to make an impact and use your podcast as a tool to support your business. And the number of downloads you have has no direct correlation to how much money you can make or how many offers you can sell. It only takes one listener for your podcast to be worth it.

Marketing is just data. Podcast stats are information, not judgment. Low downloads don’t mean your podcast is bad, and high downloads don’t automatically mean it’s working. What actually matters is whether listeners are joining your email list, reaching out to you, engaging with your content, or buying from you. Those actions matter far more than the number you see in your analytics dashboard.

If you find yourself obsessing over downloads, I want you to practice shifting your focus. Instead of asking how many people are listening, start asking what people are doing after they listen. When you stop attaching your self-worth to your stats, you create space to grow, refine your message, and use your podcast in a way that actually supports your business.

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24. The most underrrated way to get more reviews when you launch

[00:00:00] What's up? Welcome back to another episode of Press Play. I'm your host, Angie, and in this episode we're gonna talk about the most underrated way to get reviews for your podcast. And yes, you want reviews for your podcast Now it's debatable whether reviews actually help to push your podcast and the algorithm.

Um, that is debatable. However, reviews are the only way that we have any sort of social proof or , it's the only gauge that people have when they come to your podcast to say, Ooh, this is really popular. Everybody likes this. And it naturally makes people think that your podcast is better and it makes it feel more acceptable.

Like that's just how we are as. Human nature. So when you go to a, you click over to a podcast and there's no one there and there's no reviews. It feels kinda like cricket. So we think that naturally this must not be that good or popular. On the flip side, when we go somewhere and we see a ton, we think [00:01:00] that it's really popular.

So it is important to get reviews, super important. , I talk about a lot of different strategies over in my school community, like through my course like material, but the most underrated strategy, and it's gonna sound really silly, but it really is to just ask for them. And by ask for them, I mean ask really straightforward and direct.

And I also mean ask everyone. I remember listening to a clubhouse room once where this guy who was talking about having at this top ranked podcast, and like how literally he dropped into hundreds of people's dms and asked for reviews, and I was like, wow. Like that's a lot. But also it was effective in what he was doing, .

So I am telling you that it is an actual effective strategy, so. Who? Who do you ask? Well, I tell all my clients that whenever you're launching your podcast to write down 50 people that you can ask [00:02:00] personal business besties people in your family, your mom, your dad, your cousins sister, whoever. And actually just ask them for reviews.

Give them, make it easy for them. Give them something easy to say. Tell them how to do it. Take their phone, do it for them. But at least have that as a part of your strategy whenever you're launching is to simply. Reach out and ask for reviews. So that's it. That's the strategy and even if right now you already have your podcast launched, you can go and do this right now.

Make a list of 25 to 50 people who you can reach out to and ask for review and like, yeah, you'll probably have to follow up and yeah, , you might feel like you're annoying, but who cares? you need to ask or you don't get, quite honestly, especially when it comes to these reviews for your podcast, especially when you're just starting out.

So you can go do that. This is an action step. You can go make your list of people. If you already have your podcast, you can go start asking, so you should be able to drum up 20, reviews, [00:03:00] at least 10 reviews in the next week. You should be able to get that, but you have to go and you have to actually ask for that if you haven't launched yet.

Make sure you go and write your list out and get ready for the people that you know that you're going to ask for reviews. And that's it. I'll see you in the next episode.

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