If you've ever been in position of picking a new host or launching a new version of your website chocked full of all kinds of new content and functionality, you may have have thought to yourself... Will my server *actually* be able to handle my traffic?!?!?

For many of us, answering this question may often involve looking at log files or Google Analytics to get a feel for our peak traffic and then comparing what our hosting company tells us is the peak load of this server or that one. Of course, that's not good enough!

The complexity of your site, the actions people take on the site, the number of requests on your database, and any other of number of other factors can greatly affect what "peak performance" means in any particular server environment.

If you get your load capacity wrong, your site may collapse under the pressure. To make matters even *worse*, when it collapses it will by definition happen at your most profitable moment. Maybe Oprah mentions you on her show, maybe you make the front page of Reddit, or maybe thousands of people are tuning in to your biggest webinar of the year. Whatever it is that creates your most profitable moments, don't get caught unprepared for that success.

In this episode of PressThis, we interview Kernl.us' Jack Slingerland about how you should be thinking about your load testing strategy. We'll cover the basics of load testing, considerations for what you should cover in your load tests, and explore some of the tools people use for load testing in a WordPress context.

Don't get caught making excuses when your "Oprah moment" evaporates into thin air. Listen to this episode of PressThis now!

In this episode of PressThis, we do our monthly "Word Around the Campfire" episode where we review news and updates from the WordPress community.For our July 2019 update we cover updates from WCEU which was held in Berlin as well as huge changes happening in the WordPress ecosystem, like WP Engine's acquistion of Flywheel and much more.

If you're looking to keep up with the latest news in WordPress, listen to this episode of PressThis now!

The digital world is changing. Fast. The next evolution of the web and WordPress will open up all new experiences you can use to delight and surprise your audience in ways that deliever more value to the visitor and the businesses that serve them than ever before.In this episode of PressThis, we interview WordPress futurist and owner of the advanced WordPress agnecy Pragmatic David Lockie about Web 3 and the future of digital.

Web 3 technologies are either already here or on the horizon such as AR, AI, bots, 5G, edge computing, blockchain, and many more. Together these technologies present huge opportunities to innovate and drive growth. For many brands,Web 3 offers powerful tools which are delivering value now; however, for many other brands these technolgies are currently out of reach.

David explores his ideas on how brands can take advantage of Web 3 today and for those not ready to take advantage , David shares what you can do to prepare for the next generation of digital.

Don't miss this chance to learn about the future of digital and what you can do to leverage this amazing new world and deliver awe inspiring experiences your customers will love and drive unique and powerful value for your business. Listen now!

Do you maintain or plan on creating a public WordPress-focused product like a plugin or theme? Do you create your own private-use plugins or themes? One of the key ways to grow the user base of any product or brand is to support multiple languages. This can be a great way to increase your total addressable market without having to come up with new features or products. Of course, that's not to say translation is easy. It isn't!... but it doesn't have to be as hard as you think and the power of open source can help.

In this episode we interview the infamous Remkus de Vries of Yoast SEO who contributes in many ways to open source projects including the Genesis framework translation project. Remkus shares his tips for managing translation projects, the tech to consider, best practices and more.

If you're looking for ways to make your software helpful for more people all around the world, don't miss this episode of PressThis. Listen now!

Have you considered building your own WordPress plugin or theme as a driver for your business? In this episode of PressThis, we interview the super-smart Raitis Sevelis of the uber-popular Visual Composer about strategies for selling your WordPress product on your own site vs. leveraging marketplaces.Raitis does a deep dive into the factors you should consider including marketplace fees, support, distribution, building a brand and more as it relates to your marketplace vs. direct sell strategy.

Don't miss this chance to learn valuable information you can use on a product you're about to launch or if you've ever considered launching a WP focused product in the future. Listen now!

Each and every one of us who build websites with WordPress have one over-arching mission. To drive growth. Each design we create, line of code we labor over, and call-to-action we craft is designed to generate visitors, revenue, donations, or attention for your or your clients' brands. We pride ourselves on our eye-popping designs, well oiled funnels, and diligent SEO. Despite all those fine-tuned strategies, many of us have yet to take advantage of the power of Schema to increase the indexibility and discoverability the experiences we create.

In this episode of PressThis, we interview the original-host of PressThis and founder of Yoast SEO Joost de Valk about the recent addition of Schema support to the uber-popular Yoast SEO plugin.

We cover why Schema is important, the challenges opportunities in addressing Schema from the Yoast plugin perspective, and how you can leverage your Schema strategy to help drive growth for you or your clients.

If you're unsure of how you're going leverage Schema or if that even matters for you, listen to this episode of PressThis now!

I'm sure you've heard someone give a "why WordPress" or "how to pitch WordPress" talk before, but those talks or interviews are often given my crusty-old veterans of WordPress far-removed from the actual personal decision of choosing WordPress.. or NOT!In this episode of PressThis, we interview digital veteran Eric Sharp of ProtoFuse as he discusses his recent decision process for choosing WordPress as the CMS of choice for his agency.

We cover Eric's journey ending in the summer of 2018 in deciding which CMS was the right choice for his business. Eric explores his decision process and how talent, capabilities, reputation, and ultimately success for his clients influenced how he made his decision.

Don't listen to another industry veteran spout out about how to pitch WordPress to others. Listen to this episode of PressThis now and learn from someone who wasn't already "all in" and had to make the best CMS choice for his business and his customers!

Does WordPress play a valuable role in your business? Have you thought about contributing to WordPress #core or the WordPress community, but don't know how to do that in a meaningful way?

In this episode of PressThis, we interview often-host of PressThis and WordPress #core committer Anthony Burchell. Anthony shares the details of how to contribute code to #core, strategies for picking the right tickets to tackle, ways you can support WordPress even if you're not a developer, and all the amazing opportunities for contributing at WordCamps and WordPress meetups.

Giving back to the WordPress community is a great way to support the technology you rely on, but it can also unlock a sea of valuable relationships and friendships from people running technology businesses just like yours. The insights, partnerships, and kindred spirits you'll meet along the way can have a profound impact on your growth both professionally and personally.

If you're wondering how to contribute to WordPress #core in meaningful ways, listen to this episode of PressThis now!

In this episode of PressThis we explore news from around the WordPress ecosystem for the month of May 2019 as part of our ongoing series "Word Around the Campfire".

We explore the release of WordPress 5.2, the upcoming WordCamp EU, schema updates by Yoast, accssability WordPress core, and much more!

If you're too busy to keep up with all the happenings in the WordPress community, listen to this episode of PressThis!

If you're an agency, freelancer, or work on an internal digital team, getting accurate and meaningful feedback from your clients can mean the difference between a comfortable life filled with happy customers and an endless quagmire of confusion resulting in you doing and and then redoing your work... over.. and... over... again... Arghhh!

We've all been there or are even there right now. It's an icky place to be and definitely not fun.

In this episode of PressThis we interview Aloke Pillali of Pastel (a client feedback platform) to explore strategies for optimizing your client feedback approach. Aloke will share tips for getting meaningful feedback from clients and how you can use that feedback to get to the heart of what matters and comfortably deliver exactly what your clients need.

We explore healthy approaches to eliciting feedback, when and how to ask for feedback, and what you should do when dealing with clients with different levels of digital proficiency.

If you haven't taken time recently to optimize your feedback funnel, get some actionable ideas from someone who lives and breathes optimizing client feedback funnels every day. Listen to this episode of PressThis now!