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In this episode, we explore the varied and innovative strategies COAAA employs for media outreach, including our use of traditional news releases, targeted email marketing, and the growing significance of social media platforms. We hear about the evolving landscape of earned media, the importance of concise communication, and the agency's impressive growth in social media followers.
Meanwhile, we hear about the behind-the-scenes action of coordinating television segments and creating impactful content for various media channels. We also discuss long-form storytelling opportunities, the sophisticated tools the team uses like Sprout Social, and engaging with their audience through platforms like LinkedIn, Instagram, and YouTube.
Top Takeaways
Proactive Media Engagement:
Direct Email Marketing:
Earned Media Strategies:
Adapting to Media Trends:
Content Diversification:
Strategic Social Media Use:
Internal Collaboration:
Long-form Storytelling:
LinkedIn & Professional Networking:
Newsletters as Core Communication:
Key Moments
08:31 Medicare education, outreach, and home energy assistance.
11:48 Collaborates on HR recruiting content and materials.
14:50 Share event photos with details for social media.
20:10 Sprout aids social media growth significantly.
21:16 Social media's effectiveness in our media strategy.
26:02 LinkedIn highlights work culture and shares insights.
27:32 Create engaging, timely, impactful, immersive content.
30:30 Quarterly in-depth newsletter highlights diverse programs.
34:45 Media inquiries for COAAA have decreased recently.
39:04 Belief requires follow-up and persistent communication.
41:28 Social media, email, TV target different audiences.
46:38 Share personal impact stories using varied media.
48:35 Puzzle pieces' impact through storytelling and collaboration.
Let me know what you think of this podcast, as well as any ideas you have for an episode. Email me at [email protected]!
Copyright 2026 Central Ohio Area Agency On Aging
https://creativecommons.org/licenses/by-nd/4.0/
How can organizations like the COAAA ensure that their inclusivity efforts address the needs of both their LGBTQ+ staff and community members?
Let's talk about the intergenerational dynamics within the LGBTQ+ community in Columbus. We cover everything from the critical needs of older LGBTQ+ adults, facing 13 anti-trans bills in Ohio, to the power of trauma-informed care.
We discuss innovative community efforts, essential inclusivity, and the necessity for more tailored resources.
Guests Al Cho, a Senior Options case manager, and Kayla Humphrey, management analyst, and chair of the PRIDE Committee, share real-life examples and a vision for better support systems.
Key Takeaways
**Intergenerational Interaction**: Notable intergenerational interactions exist within the Columbus LGBTQ+ community, such as the Columbus Women's Chorus and the Columbus Gay Men's Chorus. These interactions foster mutual support and shared experiences across generations.
**Legislative Challenges**: Ohio currently faces 13 anti-trans bills, with two already passed in 2024. This underscores the importance of leveraging the strength and experience of older generations to combat such legislative challenges.
**Community Engagement**: The Pride Committee at CRAAA is focusing on increasing community presence and support for LGBTQ+ older adults, as highlighted by Kayla Humphrey's survey results, prioritizing community engagement and advocacy.
**Limited Resources for Older LGBTQ+ Adults**: Many resources and support efforts currently focus more on younger LGBTQ+ populations, highlighting the need for more resources and support specifically catered to older LGBTQ+ individuals.
**Specialized Programs**: If resources were unlimited, extensive programs envisioned for LGBTQ+ older adults include case management, friendly caller programs, technological education, and intergenerational support.
**Intentional Trauma-Informed Care**: The conversation emphasized the need for intentional, trauma-informed care and tailored resources for LGBTQ+ older adults, recognizing the unique challenges faced by this population.
**Support Systems and Psychological Well-being**: Support systems are psychologically crucial for individuals with limited resources, especially older generations who may have experienced significant caution and fear during the HIV epidemic.
**Education and Inclusivity**: There's a need for ongoing educational efforts about LGBTQ+ individuals and HIV, especially within immigrant and refugee populations, to foster inclusivity and understanding.
**Kindness and Compassion**: Emphasizing the role of kindness and compassion in community support, it is vital to meet people where they are, listen intently, and validate chosen families and personal identities.
**Updated Regulations Impact**: Updates to the Older Americans Act provide formal acknowledgment and protection for LGBTQ+ older adults and those aging with HIV, ensuring they feel included and their specific needs are addressed.
Key Moments
00:00 Discussing updates to Older Americans Act regulations.
03:23 Elevating older LGBTQ+ and aging HIV populations.
08:54 Chronic minority stress worsens health, causing risks.
10:10 HIV medications prolong life, risk liver damage.
15:38 Older LGBTQ+ adults face isolation and poverty.
16:39 Older adults feel lonely, lack appropriate resources.
22:45 LGBTQ+ faced oppression, silence, then pride generation.
26:49 Importance of empathy and safety in relationships.
29:37 Lack of intergenerational structures, but desire exists.
33:13 Rural background, city issues surprisingly similar.
37:04 Pride committee welcomes everyone, focuses on community involvement.
41:21 Advocate program for LGBTQ+ seniors' support and intergenerational events.
42:47 Intentional, trauma-informed care for LGBTQ+ adults.
46:35 Lean in, respect chosen family, show support.
Let me know what you think of this podcast, as well as any ideas you have for an episode. Email me at [email protected]!
Copyright 2026 Central Ohio Area Agency On Aging
https://creativecommons.org/licenses/by-nd/4.0/
What distinguishes the PACE model from other Medicaid managed care programs, particularly in terms of cost-effectiveness and service delivery?
Joining us are two incredible guests, Heidi Webster, National Director of Business Development for BoldAge PACE, and Jeremy Diaz, Executive Director for the Columbus BoldAge PACE.
The PACE model has been around since the early 1970s, originating in San Francisco with the On Lok community. It became a federal program integrated into Medicare and Medicaid by the late 1990s. Now, this holistic care model is expanding in Ohio, aiming to provide comprehensive healthcare for seniors right in their homes.
In today’s discussion, we’ll cover everything from the financial operations and cost-effectiveness of PACE, to how BoldAge PACE is addressing key community issues such as housing and food insecurity. We’ll also dive into the detailed application process and the vital importance of community support and engagement.
Key Moments
08:40 PACE model: Elder care since 1970s; expanded nationwide.
13:00 PACE adoption in Ohio spearheaded by LeadingAge.
14:40 PACE applications are lengthy but completed quickly.
18:21 PACE program: holistic care for independent living.
22:02 Trained staff ensures LGBTQ+ elders feel welcome.
27:26 Comprehensive care team supports participants' daily needs.
30:02 PACE prevents rehospitalization, ensures post-discharge medical care.
33:32 PACE program: local day centers cater to needs.
37:31 Personalized healthcare and entertainment for participants' needs.
39:07 Care plans created and reevaluated every 6 months.
43:57 PACE is underutilized yet should be embraced.
Top Takeaways
Sure, here are ten takeaway concepts from the episode of "Pretend I Know Nothing" entitled "PACE Final":
Originated in the early 1970s with the On Lok community in San Francisco. Became a federal program under the Balanced Budget Act in the late 1990s and was integrated into Medicare and Medicaid.
Expansion and Introduction to Ohio - Relatively new to Ohio, with organizations like Bold Age PACE and McGregor PACE operating in the state. Statewide expansion efforts saw Bold Age PACE applying and receiving licenses for Franklin, Montgomery, and Lucas counties.
Financing and Cost-Effectiveness - Targets dual-eligible Medicare and Medicaid participants, funded on a per participant per month basis. Demonstrated cost savings of about 13% compared to other Medicaid managed care programs.
Comprehensive Care and Benefits - Provides integrated care encompassing medical, dental, vision, pharmacy, and more without co-pays. Offers an alternative to nursing homes, supporting participants to remain at home. Day centers offer transportation, meals, social activities, and healthcare services. Activities and therapies aimed at enhancing quality of life and reducing depression and isolation.
Participants must be 55 years or older and meet state-approved nursing home levels of care. Must reside in approved counties/zones and have safe community housing.
Copyright 2026 Central Ohio Area Agency On Aging
Let me know what you think of this podcast, as well as any ideas you have for an episode. Email me at [email protected]!
https://creativecommons.org/licenses/by-nd/4.0/
We're getting back into the intricate world of Medicaid with the much-anticipated Part 2 of our series. Joining us again is Medicaid specialist extraordinaire, Michelle Rice, to guide us through the labyrinthine processes of Medicaid eligibility, applications, and renewals.
In this episode, we'll cover everything from the initial application steps to setting up a Qualified Income Trust (QIT) and maintaining Medicaid eligibility, which some say is like a full-time job in itself. We'll share key insights on how to avoid common pitfalls that can lead to application denials, the importance of timely paperwork, and how supportive teams and case managers work tirelessly to ensure every verification is meticulously handled.
Michelle will also recount a heartfelt story of assisting a man whose wife needed Medicaid for nursing home care, emphasizing the emotional and practical challenges families face.
Top Takeaways
**Application Process**: Medicaid eligibility involves completing a thorough application, providing detailed income and household information, and submitting necessary verifications to county-level Job and Family Services (JFS).
**Verification Follow-up**: If initial verifications are incomplete, a secondary request for missing documents is sent within 10 days. Timely provision of these documents is crucial to avoid denial.
**Qualified Income Trust (QIT)**: A QIT, necessary for applicants exceeding certain income thresholds, must be set up separately from other accounts and regularly funded to maintain eligibility.
**Renewal Procedures**: Medicaid recipients must complete a 9-page renewal application sent three months before their renewal date, ensuring the most crucial page (page 9) is signed and dated to avoid cessation of services.
**Denial Reasons**: Common reasons for Medicaid denial include exceeding income limits, failure to establish a QIT, and not providing required verifications on time.
**Medicaid Maintenance**: Maintaining Medicaid eligibility can be equivalent to a full-time job, requiring detailed and timely documentation and communication with case managers.
**Support Systems**: Case managers and Medicaid specialists provide essential guidance, help gather necessary verifications, and collaborate with community agencies to support applicants.
**LTSS Medicaid**: Long-Term Services and Supports (LTSS) provided through Medicaid include medical, personal care, and social services for older adults and individuals with disabilities, with specific eligibility requirements different from Community Medicaid.
**Asset Considerations**: Applicants' assets, including ownership of homes or cars, affect eligibility. Improper transfer of assets can lead to restricted coverage periods.
**NOA Letters and Redeterminations**: Notices of Action (NOA) letters and annual redeterminations can be perplexing, but Medicaid specialists and county workers assist in resolving issues, particularly concerning QIT requirements and maintaining eligibility.
Let me know what you think of this podcast, as well as any ideas you have for an episode. Email me at [email protected]!
Copyright 2026 Central Ohio Area Agency On Aging
https://creativecommons.org/licenses/by-nd/4.0/
What were the pivotal steps in forming the Central Ohio Stable Housing Network (COSHN), and how has its mission evolved in response to the housing crisis in Columbus?
In this episode, we'll explore the collaborative efforts that started The Central Ohio Stable Housing Network, or COSHN. It's vital role of emergency rental assistance in averting evictions and the importance of agencies like COAAA in stabilizing housing for vulnerable populations.
You'll hear from Grant Ames, Government and Community Relations Coordinator with COAAA, and Terence Toone, Community Relations Coordinator at COAAA.
Top Takeaways
COSHN was created through combined efforts in Columbus to address pressing housing issues, particularly during the COVID-19 pandemic.
The network received emergency rental assistance dollars intended to prevent homelessness and eviction, underscoring the importance of immediate, crisis-focused support in times of need.
Terence Toone brought his expertise in elder advocacy, discussing the challenges older adults face in securing stable housing and the importance of services that address their unique needs, such as physical limitations and fixed incomes.
The COSHN implements a two-level screening process to determine qualification for assistance and financial support, highlighting the importance of targeted and fair distribution of resources.
Grant Ames noted that many retirees do not live stable lives owing homes, revealing persistent poverty among aging populations and the compounded issues they face.
The agency's commitment to addressing not only housing but also broader health and social issues demonstrates a holistic approach to supporting vulnerable populations.
Addressing rumors and misinformation about housing programs (e.g., free rent for the elderly), the importance of clear, proactive community engagement and education was a key point made by Terence Toone.
Terence emphasizes identifying the available resources for homeless individuals, like insurance and care managers, to ensure comprehensive support.
Both Grant and Katie emphasized the need for a preventative strategy in addressing homelessness, focusing on early intervention and holistic care to improve individuals' health and well-being.
The discussion highlighted efforts to standardize identification and intake screening across 25 agencies involved in the COSHN, aiming for more efficient and consistent support for older adults and people with disabilities facing housing challenges.
Key Moments
00:00 Columbus history of collaborative housing assistance.
09:41 Valuable partnership in aging homeless population growth.
12:06 Advocating for aging and disability services, HUD.
15:41 Discussion on current senior living options and care.
19:07 Serving community, relationships, homeless qualifications, housing assistance.
23:10 Supporting homeless individuals through prevention and mobilization.
24:39 Preventative measures needed for population housing issues.
28:37 Inquiring about homeless lifestyle, needs, and support.
32:18 Supportive of early intervention to prevent homelessness.
39:39 Terence's great work supports rehousing efforts.
42:06 Lead conversations on aging, push for change.
Let me know what you think of this podcast, as well as any ideas you have for an episode. Email me at [email protected]!
Copyright 2026 Central Ohio Area Agency On Aging
https://creativecommons.org/licenses/by-nd/4.0/
We explore the critical world of housing assistance with our special guests, Jennifer Tiedt and Brittany Kunkler, who are coordinators of the COAAA Housing Assistance Program.
Jennifer and Brittany will discuss the challenges, successes, and operational insights of the program, including the daily intake and processing of emergency rental assistance requests, the significant impact of community referrals, and the regulatory landscape affecting both landlords and tenants.
Top Takeaways
1. **Comprehensive Assistance**: The COAAA Housing Assistance Program serves as a crucial resource providing extensive support.
2. **Diverse Funding Sources**: The program utilizes a variety of funding streams.
3. **Community Collaboration**: Strong partnerships with community organizations and reliance on community referrals enhance the outreach and effectiveness of the program.
4. **One-Time Assistance Limitation**: While the program offers significant immediate help, it is limited to one-time financial assistance.
5. **Documentation and Verification**: Applicants must provide thorough documentation, such as identification and proof of income, which is crucial for ensuring that assistance is delivered to those who truly need it.
6. **Short to Long Processing Times**: The timeline for processing applications can vary significantly—from a day up to two months—depending on various factors like apartment acceptance and documentation verification.
7. **Legislative Support for Rent Payments**: Recent legislation in Columbus that mandates landlords to accept third-party rent payments (with some exceptions) is a significant step towards reducing obstacles.
8. **Challenges with Affordability and Rent Burden**: Increasing rental rates and the scarcity of affordable housing particularly impact seniors and individuals with disabilities, highlighting an urgent need for more inclusive and affordable housing solutions.
9. **Advocacy for Expanded Funding and Policy Changes**: There is a pressing need for advocacy to secure more funding and to push for policy changes.
10. **Necessity for a Multifaceted Approach to Housing Crisis**: The episode stresses the importance of a multifaceted approach that includes building more affordable housing, enhancing support networks, and fostering community awareness and involvement.
Memorable Moments
03:33 Rental rates rise, fixed incomes struggle, housing shortage.
07:30 Assisting struggling individuals with housing challenges is difficult.
10:18 Criteria: age, income, and location specified.
15:44 Variable timeline depending on internal or external referral.
18:03 Limited options for utility payment without agreement.
20:59 Connect people with resources, and take referrals daily.
25:46 Tracking housing assistance and collaborating with community organizations.
31:31 Expand funding to reach all clients, everywhere.
34:04 Columbus has disparities in meeting community needs.
Let me know what you think of this podcast, as well as any ideas you have for an episode. Email me at [email protected]!
Copyright 2026 Central Ohio Area Agency On Aging
https://creativecommons.org/licenses/by-nd/4.0/
What are the core objectives of the Veteran-Directed Care (VDC) program, and how does it empower veterans and their caregivers?
Allen Roberts, who supervises four of COAAA’s six impactful programs, joins us to unpack how this initiative empowers veterans to take control of their own care by employing caregivers, managing their budgets, and tailoring services to their individual needs.
We uncover the key aspects of Veteran-Directed Care, from addressing equity gaps and providing autonomy to veterans, to the efficiency of referral systems and the importance of mental health training. Plus, hear success stories and plans for expansion into every county in Ohio—all designed to enhance the quality of life for our veterans and their families.
Top Takeaways
The Veteran-Directed Care program empowers veterans by providing them with a budget to employ caregivers and manage their own care, enabling independence and personalized care solutions.
The program emphasizes giving veterans autonomy and independence, allowing them to choose authorized representatives if they are unable to manage their care due to health issues.
The program offers a wealth of support, including adult day supports, homemaker services, and personal care services, ensuring that veterans receive holistic care tailored to their needs.
Home visits are conducted monthly and quarterly to assess the needs of veterans and their caregivers, emphasizing relationship-building over formal assessments to spot unnoted requirements or issues.
The program aims to maximize the veteran's budget and access to needed resources, with reassessments triggered by changes in care needs such as post-surgery or post-hospitalization.
While not yet available in every county, the program plans for expansion and connects through the VA, ensuring that veterans across different regions receive care integration and support.
Addressing mental health is crucial, with the program providing training to handle intense situations and emotional responses from struggling families.
Reporting requirements, such as monthly case note submissions and contact tracking, help in setting up performance indicators focused on reassessment, needs assessment, and bridging care gaps.
The program integrates care coordination assistants, community health workers, nurses, and social workers to provide a robust support structure, with various initiatives like MedMutual Care Transitions and the Anthem program addressing broader social determinants of health.
Key Moments
00:00 Active, helpful, challenged by Chamber finances. Business degree.
04:52 Understanding discharge paperwork with in-home support.
08:31 ACL and HHS launched VDC program in 2008.
12:40 Enrollment and onboarding for home care.
17:46 Family wants good care for veteran, adjusts as needed.
20:18 VA offers caregiver programs, support groups, online platform.
24:16 Planning process and route sheet for efficiency.
26:24 Programs require case management documentation in outside systems.
30:05 Planning for social health drivers through analytics.
35:16 Leading the movement, mentoring, and bringing veterans.
38:14 Happy to help in difficult situations. Dedication, passion, awesome.
Let me know what you think of this podcast, as well as any ideas you have for an episode. Email me at [email protected]!
https://creativecommons.org/licenses/by-nd/4.0/
Copyright 2026 Central Ohio Area Agency On Aging
Let me know what you think of this podcast, as well as any ideas you have for an episode. Email me at [email protected]!
https://creativecommons.org/licenses/by-nd/4.0/
Copyright 2026 Central Ohio Area Agency On Aging
We welcome Medicaid specialists Michelle Rice and Shelby Fox from COAAA.
In this episode, we'll unpack the complexities of Medicaid, exploring its eligibility criteria, the nuances of waiver programs, and the critical role of income and resources in determining coverage. Michelle and Shelby share their extensive experience and highlight common challenges and misconceptions about Medicaid, providing clarity on how the system works and offering expert insights.
Top Takeaways
Memorable Moments
05:48 Waiver income threshold determines monthly costs.
07:10 Community Medicaid eligibility based on income threshold.
10:16 Medicaid requires QIT for income over $2,829.
13:42 Medicaid can put a lien on houses.
16:28 Transfer resources to child, protect Medicaid eligibility.
22:13 Referrals come from assessment team to Michelle.
23:03 Some categories require resource verification for Medicaid.
Let me know what you think of this podcast, as well as any ideas you have for an episode. Email me at [email protected]!
Copyright 2026 Central Ohio Area Agency On Aging
https://creativecommons.org/licenses/by-nd/4.0/
In this episode, we talk with Andy Haggard, a seasoned veteran in understanding and explaining Medicare. With over 20 years at COAAA, starting as a PASSPORT case manager before moving into community education and outreach, and now spearheading Medicare outreach, Andy's vast experience is nothing short of impressive.
His role also encompasses managing internal agency disaster preparedness and staff safety, highlighting his versatility and commitment to community service.
Andy helps us untangle the knots of Medicare Parts A, B, and C, including the differences between Medicaid and Medicare, their eligibility criteria, additional support programs for those with limited income, and the essentials of Part D prescription coverage.
Top Takeaways
1. **Understanding Before Engagement**: Before discussing plans with agents, it is crucial to understand Medicare’s basics and options to avoid being influenced by commissions or misinformation.
2. **Medicare vs. Medicaid**: It’s important to recognize the differences: Medicaid is state-funded with eligibility varying by state, while Medicare is federally funded and offers consistent criteria across the U.S.
3. **Assistance for Limited Income**: Programs like limited income subsidies and Medicare Savings Programs are in place to aid those with limited income in covering their Medicare expenses.
4. **Annual Benefits Review**: Beneficiaries should stay informed about their Medicare benefits and be mindful of annual changes, utilizing resources like medicare.gov for up-to-date information.
5. **Open Enrollment Period**: This is a crucial time frame when individuals can change their prescription drug coverage or Medicare Advantage Plan and adjust to their current needs.
6. **Part D Considerations**: Due to changing medical needs or plan benefits, re-evaluation of Part D (prescription drug coverage) is often necessary for individuals.
7. **Free Educational Resources**: While personal advising services may cost, there are free services available to help with understanding Medicare options.
8. **Making Informed Decisions**: Educational outreach on Medicare aims to empower individuals to make informed and confident choices about their healthcare.
9. **Understanding Eligibility**: Qualification for Medicare typically begins at age 65, or earlier for those receiving Social Security disability benefits for at least 24 months.
10. **Safety and Preparedness**: Beyond Medicare education, there are also efforts to improve safety and preparedness for agency staff, through tools like the safety app RAVE and emergency management planning.
Memorable Moments
04:13 Reviewing incidents, safety reports, and concerns quarterly.
07:10 Guardian app offers safety features, monitoring chat.
12:41 Staff handles Medicare queries, offers public education.
14:17 Outreach program helps seniors with Medicare decisions.
16:44 Prescription drug coverage is still a huge issue.
20:44 Various benefits available for eligible individuals.
25:40 Enrollment process for Social Security.
28:48 Part D covers prescription drugs, compare benefits.
34:44 Medicaid varies by state, Medicare is national.
38:21 Importance of staying updated on programs and plans.
Let me know what you think of this podcast, as well as any ideas you have for an episode. Email me at [email protected]!
Copyright 2026 Central Ohio Area Agency On Aging
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