Caroline Hirons, arguably the most important figure in British beauty, stopped by this week’s Pretty Curious and is holding serious court, babes. Caroline gives the best skin in the biz, and she’s breaking down all the goodness she’s got going on over at her skincare brand, Skin Rocks. Plus! We’re talking Gen Alpha skincare, English breakfasts, and just exactly how the “Caroline effect” has taken over the British beauty space.

Caroline grew up around the beauty industry, as both her mother and grandmother worked in the industry. From her first day on the counter in Harvey Nichols, Knightsbridge, Caroline fell in love with skincare in particular and went on to qualify in beauty therapy, leaving the shop floor for more senior roles in 2001. After gaining a wealth of experience across all departments in the previous 10 years, Caroline moved to consulting for brands and retailers in 2008, working with and advising some of the top names in the industry. Launching her blog back in 2010, she quickly amassed the eyes and ears of millions. She's utilized all her knowledge to launch her own brand, which includes her Limited-Edition Kits of recommended products which sell out in hours as well as the Skin Rocks brand, which consists of the award winning skincare line and app. She’s also the host of the new beauty podcast, Glad We Had This Chat - which just wrapped up its first season!

Caroline Hirons is on Instagram @carolinehirons and you can follow Skin Rocks @skinrocks

Follow us on Instagram @CuriousWithJVN to learn more about the products from this episode, or head to JonathanVanNess.com for the transcript. Jonathan is on Instagram @JVN.

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