Welcome! In this episode, I delve into the art of pricing your work as a freelance creative strategist. Whether you're just starting or looking to refine your pricing strategy, I've got you covered.

We'll explore the key components that should influence your pricing, from retainers and performance bonuses to revenue sharing. I also emphasize the importance of positioning your work effectively to ensure you're earning what you're truly worth. Many creative strategists undercharge not due to a lack of skill but because they fail to position themselves close to the financial decision-making process. This episode is about overcoming that hurdle and building a profitable freelance business.

We'll discuss:

This episode is a must-listen if you're ready to stop undercharging and start establishing a successful freelance business that compensates you fairly.

Learn more about your ad choices. Visit podcastchoices.com/adchoices

This episode delves into the excuses that may be holding you back from achieving your dreams. If you're feeling stuck or unable to reach your goals, this discussion will illuminate the reasons why. It examines how daily habits, mindsets, and patterns are pivotal in shaping your current reality, emphasizing that your actions directly influence your life. By understanding this, you can initiate meaningful changes to propel you forward.

Join Denée as she explores life design, the foundational elements that shape your existence. She discusses how your beliefs, often adopted without scrutiny, and your repetitive patterns play a role in forming your current self-image. The conversation extends to how these elements affect your thoughts, self-perception, and the process of change.

Denée shares her insights on creative strategy and freelancing, fields that have provided her with the freedom to explore these concepts. Having created a successful freelance business, she details her journey from graduation to building a six-figure enterprise within 18 months, all while paying off student debts. Her platform, She Freelances™, empowers women to embark on similar paths.

Through this channel, Denée breaks down creative strategies, freelancing tips, building a freelance business, and acquiring clients, especially in today's economic climate. She also highlights the significance of specialized knowledge and why creative strategy and freelancing are becoming vital in the future of work. Ultimately, this episode is about becoming someone who can design their own life and achieve financial independence.

Learn more about your ad choices. Visit podcastchoices.com/adchoices

Discover the transformative power of creative strategy in this insightful session, tailored for freelancers, brand owners, and marketers eager to elevate their ad game. Delve into the art of crafting high-converting ads by understanding their core elements: message, mechanism, packaging, and context.

Explore the nuances of ad evaluation to discern the factors distinguishing generic ads from high-performing ones. Learn to foster trust, belief, and conversion through strategic creativity, and see how AI reshapes marketing dynamics.

Join our in-depth analysis, where real-world examples illuminate the path to crafting compelling ads. Understand what influences consumer behavior and how to structure winning ads that resonate and convert.

This video is part of a series dedicated to those passionate about mastering paid ads, creative strategy, and marketing psychology. Dive in and begin mastering the skills necessary for effective advertising today!

Learn more about your ad choices. Visit podcastchoices.com/adchoices

Ever heard of 'auramaxxing'? In this insightful episode, we delve into its true meaning, going beyond the buzzword. Discover how the fear of seeming foolish might be holding you back from reaching your full potential and attracting others naturally.

Our host, Denée, shares personal stories about overcoming these fears, especially while building a successful freelance business. Explore how embracing discomfort can fuel your journey to success and reshape your approach to embarrassment, failure, and self-expression.

Denée discusses the concept of life design, emphasizing how your beliefs and daily actions shape your reality. Learn about the significance of creative strategy and freelancing in her life, and how these elements contribute to personal freedom and growth.

This episode is perfect for those looking to redefine their self-image and break free from the constraints of societal expectations. Tune in for strategies to transform your skills into a rewarding career.

Learn more about your ad choices. Visit podcastchoices.com/adchoices

Explore the fascinating world of creative strategy and how it's empowering individuals to earn significant income online. Discover what a creative strategist does, the intricacies of creative strategy in paid ads, and why it's a top-paying marketing skill today. Learn how freelancers are leveraging these skills to build lucrative, self-employed careers.

This episode delves into how brands utilize creative strategy to grow through paid social platforms like Meta Ads, TikTok Ads, and YouTube Ads. If you're curious about creative strategy's role in marketing, how to become a creative strategist, or how to make money online with marketing, this discussion is for you.

Gain insights into life design and personal development, emphasizing the importance of shaping your destiny through your beliefs and daily actions. Discover how specialized knowledge in creative strategy and freelancing is shaping the future of work.

Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode, explore the concept of breaking free from the mindset of being a victim. We delve into how easily one can fall into the trap of needing to be right about being wronged and how this perspective shapes your reality. Discover strategies to focus on what you can do next to move forward positively.

Additionally, hear a personal story of how a shift in perspective after a rejection significantly impacted both life and business. If you've ever felt stuck or like life is happening to you, this episode offers crucial reframing.

Learn more about your ad choices. Visit podcastchoices.com/adchoices

Freelancing is often marketed as the ultimate freedom, but it demands much more than just talent. In this episode, discover the hidden challenges of freelancing as I share personal experiences and insights from my career, built from the ground up. Learn why freelancing requires mastering uncertainty, time management, and self-regulation, especially when things don't go your way.

I've collaborated with seven and eight-figure brands, faced client losses, and secured new opportunities. Find out what differentiates successful freelancers from those who burn out. If you're considering freelancing or are already on this path but feel something's missing, this episode will provide clarity.

Learn more about your ad choices. Visit podcastchoices.com/adchoices

Are you stuck believing that everything will magically work out without taking action? This episode dives into the dangers of passively waiting for things to improve and how such a mindset can make you a passive participant in your own life.

I used to think that if I stayed hopeful and on the 'right path,' everything would eventually fall into place. This belief, however, made me passive and stripped away my urgency, turning me into a side character. It's crucial to understand the difference between trusting your life and simply waiting to be rescued, as one requires action and the other allows you to avoid it.

If you feel like you have untapped potential, are waiting for the right moment or motivation, or find yourself half-heartedly committing to tasks, this discussion is for you.

Watch a 2-hour freelancing crash course on YouTube.

Learn more about your ad choices. Visit podcastchoices.com/adchoices

In a world where appearances play a significant role in perception and success, it's crucial to acknowledge how grooming and presentation impact opportunities. This episode delves into the societal dynamics around appearance, discussing the importance of understanding and managing it as a strategic asset.

For ambitious women, recognizing the influence of beauty can be essential in building a career, business, or personal brand. The discussion encourages listeners not to obsess over appearance but to use it wisely for success.

Learn more about your ad choices. Visit podcastchoices.com/adchoices

Have you ever felt that your life looks perfect on the outside but doesn't truly resonate with what's inside? This episode delves into the journey of realizing that a seemingly ideal life might not align with your true desires. Discover how invisible scripts can dictate life choices and how people often become mere side characters in their own stories.

Explore the steps to break free from autopilot and start authoring your own path. From the classic life script to creating one’s own, this discussion offers insights into reclaiming your direction.

Learn more about your ad choices. Visit podcastchoices.com/adchoices